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Augmented Reality Wine Labels Uncork Adventures, Mysteries and More

Augmented Reality Wine Labels Uncork Adventures, Mysteries and More

November 26, 2021

A bottle of wine might be the perfect complement to the evening’s dinner or even dessert. Perhaps uncorking that bottle is simply a relaxing way to unwind while watching a movie, snuggling by the fireplace or while enjoying an evening with friends. Before popping that cork, take a good look at that wine bottle because its label could be hiding a few fun secrets. Augmented reality wine bottles are a new trend among wineries. These labels can be embedded with different stories, mysteries and adventures to transform a simple bottle into a uniquely entertaining and, perhaps, intoxicatingly creative experience. Augmented Reality Wine Labels [https://relaycars.gryffin.com/wp-content/uploads/2021/11/The-Wine-Bottle-is-now-the-Entertainment.jpg] THE WINE BOTTLE IS NOW THE ENTERTAINMENT While a glass or two of wine might accompany dinner or a social night of fun, modern wine labels are now becoming part of the social experience. Who needs game nights when the bottle becomes the evening’s entertainment! Augmented wine labels can be crafted with almost any experience. The winery can create an adventure that highlights its personal history, a mascot or just something out of the ordinary. But how do these labels work? Augmented reality wine labels come to life with a smartphone or a tablet. Like most augmented reality experiences, the phone’s camera operates the experience. The wine label will usually be linked to an app. To immerse in augmented reality, an affiliated app needs to be downloaded. Currently, multiple wineries offer their own interactive augmented reality apps, several brands also are associated with the Living Wine Label app, and more than 500 brands are linked to the app Winerytale. Among those offering their own apps include Phantom Wine, Rabble Wine Company, CHAR NO. 3, Sonoma County Sustainable Wine, Mensa Wine, Zilzie Wines, and Campo Viejo. App selection may vary per Google Play or the App Store. When enjoying a glass of a winery’s vintage, use the app to interact with the bottle’s label. This will open up the augmented reality experience. LIVING WINE LABEL The Living Wine Label app features custom augmented reality experiences for many different brands. Participating brands with the Living Wine Label app include: 19 Crimes, Gentleman’s Collection, Embrazen, Beringer Bros., The Walking Dead, (Dr. Henry John) Lindeman’s, Matua, Château St. Jean, and Beringer Main & Vine. Each brand offers its own unique experience. For example, labels from 19 Crimes let users participate in a trial (actually, they have to defend themselves on trial!) and they can find out more about those numerous crimes. There’s also an appearance by Snoop Dogg! Popping open Lindeman’s? Use the label to unlock tips from Dr. Henry John Lindeman. He gives sage advice about being a gentleman. Embrazen wine labels open up the stories of ‘Embrazen’ women. Hear about their accomplishments and how they left their mark. The Rabble label features a comet destroying Florence. When using the winery’s augmented reality app, this moment in time comes to life. WINERYTALE Perhaps the largest augmented reality app available is Winerytale, which hosts experiences for more than 500 brands, including Adams County Winery, AK Wines Blank Canvas, Clyde Park Vineyard, First Drop Wines, Inkwell Wines, Moose and Goose Winery and many, many more. Wine aficionados who are looking for an interactive experience via a label might try this app first. Again, hundreds of brands (and wineries) offer experiences via Winerytale. PHANTOM WINES Phantom Wines offers an augmented reality experience via their label that actually involves different stories. Users can scan the label (via the Phantom Wines app) and then dare to experience the tales of the phantom. ARE ALL WINE LABELS INTERACTIVE? While many brands are using augmented reality to add more depth to their vintages in the form of stories and entertainment, not every winery, label or brand offers augmented reality. However, the label might be the best clue as to any hidden adventures. Labels could note that there are augmented reality experiences that can be unlocked and how to enjoy these experiences. SIP AND ENJOY ADVENTURES Interactive augmented reality wine labels can integrate into the social experience. Those hosting parties, dinners or other events with friends may encourage guests to download the label app and play games or other experiences. However, these interactive labels also could just be fun entertainment at home. Sip some wine, open the app, scan the label and check out cool adventures. Brands and wineries are getting in on the social experience…beyond just the uncorking and sipping of their vintages. Not only do augmented reality experiences serve as a source of entertainment, but they encourage individuals to interact with the brand, to learn more and maybe to explore other products. Augmented Reality Wine Labels [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Will-Labels-and-Other-Products-Augment-Reality.jpg] WILL LABELS AND OTHER PRODUCTS AUGMENT REALITY? The concept of an interactive wine label could possibly reach over into other products. Cereal boxes and packaging may already include QR codes that bring up websites to play games or enjoy other experiences. Could more augmented reality experiences be featured in packaging? Will cans of soft drink link to apps to open augmented reality experiences? Actually, interactive soft drink cans already existed! Pepsi Max cans opened up soccer experiences when the cans were scanned by smartphones; the promotional packaging was tied to the World Cup (back in 2016). And Coke transformed its cans into a jukebox in partnership with Spotify! Coke fans could enjoy free music from Spotify using the Blippar app. The demand for augmented reality may push other industries to include these types of experiences. And augmented reality or other types of interactive experience could greatly benefit the brand. Metal Packaging Europe reported that for Pepsi Max, the user engagement was nearly three minutes (per user!) and there were millions of interactions! AUGMENTED REALITY RESTAURANTS Restaurants also included augmented reality into packaging. For example, Pizza Hut boxes will be printed with a Pac-Man game design. When users scan the QR code on the box, an augmented reality Pac-Man game comes alive! Yes, the pizza box becomes an arcade! McDonald’s has released many augmented reality experiences around the globe. In Canada, the #BringHalloweenHome campaign lets users knock on a yellow door to open up experiences and, of course, a McDelivery offer. The campaign was launched during the pandemic as more people were ordering delivery services. Happy Meal packaging also opened up augmented reality experiences. The boxes featured characters from Dreamworks movies like How to Train Your Dragon 2. The experiences included interactive games with the characters. AUGMENTED REALITY EXPERIENCES ALL AROUND! Consumers should keep their eyes peeled for new augmented reality experiences affiliated with products or even restaurant packaging. These experiences could be hiding on labels, boxes or cans. To find them, look closely at packaging! Brands aren’t shy about including details! Augmented reality has become a reality in many consumer experiences. This interactive technology has the ability to change the way consumers shop…and even how they drive. Many brands and stores offer interactive try-on features. These are popular for cosmetics brands and stores that want to provide a way for online shoppers to preview colors and products when they can’t try them in the store. Even hunting for the perfect palette of paint colors for the home can now be demystified thanks to augmented reality. Brands like Sherwin-Williams and Home Depot provide homeowners with an augmented reality paint color preview. The colors literally appear on the wall! This can be incredibly helpful for homeowners who don’t know what this might look best in a room. Or if the paint shade will clash with the color themes of the room. Sometimes paint looks different in the can than it does on the wall; augmented reality helps decipher those colors! Augmented reality also changes the drive to work, the store or anywhere! Navigation features in cars often feature augmented reality. Gridlines that are overlaid on top of the rear backdrop from reverse cameras are a type of augmented reality. So are GPS apps that show the real world and add in directional arrows or other digitized graphic data. Even shopping for a car can include augmented reality. For example, RelayCars lets car buyers preview a car in both 3D imagery and augmented reality. With RelayCars, different car models can be dropped in the real world environment. Preview a car in the backyard. Or maybe just the garage. Augmented reality is yet another way brands, companies and stores can offer up unique ways to provide an immersive customer experience. With augmented reality wine labels and other packaging, games, mystery stories and other entertainment can be included in the product. In this way, the product takes on a new life. Not only can customers enjoy pizza or wine, they can open up games and play on top of packaging. Or explore the details of the brand. Augmented reality can take the mystery out of a purchase…and this is definitely a good thing for consumers on the fence about a paint color, lipstick tint or even a pair of eyeglasses. Augmented reality packing and experiences are nothing new. But could more brands include these hidden experiences within the packaging? Consumers might want to keep their eyes on those labels…because augmented reality might be lurking!

Categories: Augmented Reality
Bite Into Apple Augmented Reality Apps!

Bite Into Apple Augmented Reality Apps!

November 22, 2021

Apple has taken a juicy bite out of the augmented reality market. Apple’s App Store is home to thousands of augmented reality games and experiences.  Curious about what to explore via augmented reality? Here are 15 apps to experience augmented reality…and many are free to download! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/JigSpace.png] JIGSPACE (ONLY FOR APPLE DEVICES) Jig includes augmented reality presentations to learn about different subjects! Learn immersively about history, space and more! The app is featured on Apple’s augmented reality page! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/CamToPlan.png] CAMTOPLAN (ONLY FOR APPLE DEVICES) Use augmented reality to measure spaces, including the dimensions of rooms! This allows homeowners to easily map out their home for improvement projects or just to get an idea about how a new couch or other piece of furniture might fit. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Laser-Mazer.jpg] LASER MAZER (AVAILABLE FOR DIFFERENT DEVICES) Find the way through augmented reality mazes and puzzles but don’t get zapped by a laser. This app was noted as IndieCade Europe’s Jury Prix winner. Laser Mazer is free to download and is appropriate for ages four and up! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/My-Very-Hungry-Caterpillar-AR.jpg] MY VERY HUNGRY CATERPILLAR AR (ONLY FOR APPLE DEVICES) For children who love the story of the Very Hungry Caterpillar, bring the little friend to life in augmented reality. The colorful caterpillar will appear in the backyard, eating his way through foods and playing anywhere he is placed. Kids can put the caterpillar to bed each night. And then the fun can begin anew the next day. This app costs $3.99 and is suitable for children ages four and up. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Dinosaurs-Everywhere.jpg] DINOSAURS EVERYWHERE! (AVAILABLE FOR DIFFERENT DEVICES) Dinosaurs aren’t extinct thanks to augmented reality. Check out life-size dinosaurs roaming around real space. The app can be used with the phone or via a headset. And, yes, it’s free! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Stack-AR-1024x538.png] STACK AR Play a stacking game on any surface in augmented reality. This is the standard type stacking game. See how many pieces players can stack before the tower falls! It’s free to download, but the game does offer in-app purchases. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/CARROT-Weather-1024x538.png] CARROT WEATHER (ONLY VIA APPLE) This isn’t just any weather app. It’s a bit crazy and unpredictable. There are games. And users can apparently earn points when there is a fire or some other weather event. The voice of the AR app also isn’t exactly kind, and that’s the point! In fact, some users noted her as sadistic. And, for this reason, it’s suitable for ages 17 and up! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Giphy-World-1024x538.png] GIPHY WORLD: AR GIF STICKERS (ONLY VIA APPLE) Put GIFs and stickers anywhere. Then take a video of the creation! Get imaginative! The app is aimed for ages 12 and up. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Houzz-1024x538.png] HOUZZ – HOME DESIGN AND REMODEL (ONLY VIA APPLE) This is an app for home design, remodeling and decorating. Check out different interior images. It also lets users shop and find professionals to help them for home projects. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Splitter-Critters.jpg] SPLITTER CRITTERS (ONLY VIA APPLE) This is an augmented reality game that requires players to divide up different environments, rearrange them and then help direct the game critters back into their spaceship. While there are no in-app purchases, the game costs $2.99 to download. But it can be played by ages four and up! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Mammoth-Mini-Golf-AR.jpg] MAMMOTH MINI GOLF AR (AVAILABLE VIA DIFFERENT DEVICES) Play mini golf in augmented reality! This is a fun game for mini golf enthusiasts, plus players don’t have to wait for a nice day to play. Just download the game and have fun anywhere…and the game appears in the real world environment. Mammoth Mini Golf AR is priced at $2.99. Kids ages four and up can play…and, of course, adults too! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/AR-Runner.jpg] AR RUNNER (ONLY VIA APPLE) Compete and get fit via augmented reality. AR Runner lets users go up against other competitors and hit checkpoints. The game allows runners to set records based on these checkpoints. AR Runner is free to download (there are in-app purchases, though). Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Egg-Inc.-1024x512.png] EGG, INC. (AVAILABLE VIA DIFFERENT DEVICES) Sell eggs, discover secrets in the eggs, hatch the eggs and build homes for hens. Users also have to find drivers! The goal is focused on creating the best (and most profitable) farm. The app is free and is suitable for anyone aged four and up! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Conduct-AR.jpg] CONDUCT AR! – TRAIN ACTION (ONLY FOR APPLE DEVICES) This game is based in the wild west. Users will act as a train conductor via augmented reality; they can solve puzzles and experience all the action right in front of them with the aid of augmented reality. The app is $4.99 and is for ages 9 and up! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/The-Machines-1024x538.png] THE MACHINES (ONLY FOR APPLE DEVICES) Battle in augmented reality! The goal is to destroy the enemy’s towers and entire base. Users can invite their friends and battle them! This game is for ages 12 and up and costs $1.99. Augmented Reality Experiences [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Augmented-Reality-Experiences.jpg] BUSINESS AND STORES THAT OFFER AUGMENTED REALITY EXPERIENCES While Apple’s App Store features a library of augmented reality games and experiences, companies and businesses also offer augmented reality experiences via their apps. These could be included within shopping apps or they may be separate app experiences. Augmented reality allows businesses and stores to provide consumers with a unique and immersive means to explore and try out products. Augmented reality helps take the guesswork out of hitting the ‘buy’ button. With augmented reality, users can swipe paint on their walls (virtually, of course), try on frames for glasses, and even preview makeup and hair colors, too. Some of the businesses and stores that offer augmented reality experiences include: Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Warby-Parker.png] WARBY PARKER Try on different frames to see which design flatters the individual! Use the phone’s camera as a mirror and then start previewing different frames. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Mary-Kay-MirrorMe.jpg] MARY KAY MIRRORME Mary Kay’s app lets customers preview different makeup products to find the colors and shades that look best. The app is an instant virtual makeover! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/GLAMlab.jpg] ULTA’S GLAMLAB Ulta offers its GLAMlab via the official store app. This augmented reality experience lets users try on all different brands of makeup. Plus, preview hair colors, too! Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/IKEA-Place-1024x512.jpg] IKEA PLACE IKEA’s app uses augmented reality to let users place furniture in their space. See if a table or new couch fits the room…or flatters the design of the space. Preview many different IKEA products via the app. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Project-Color-The-Home-Depot-1024x614.jpg] PROJECT COLOR THE HOME DEPOT Find the perfect color for any room. And preview those paint hues on the wall! The app also lets users find exact paint colors from Pinterest and buy paint, too. Apple Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Wayfair-1024x544.jpg] WAYFAIR Wayfair offers augmented reality experiences via iOS. Use the Wayfair app to preview items in a room or any home space. The app is free to download, and, yes, users can shop, too! Augmented Reality to Preview Vehicles [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Augmented-Reality-to-Preview-Vehicles.jpg] USERS CAN EVEN USE AUGMENTED REALITY TO PREVIEW VEHICLES! Home furnishing, makeup and eyeglasses aren’t the only consumer items that appear via augmented reality. Shoppers also can use apps like RelayCars to preview vehicles in augmented reality! RelayCars lets car shoppers view cars interactively via 3D imagery. But the app also lets users use augmented reality to drop the car into the real world environment. Augmented reality allows for users to walk around the vehicle or even just see what the car looks like in the garage or in the driveway. Augmented reality can be a valuable tool during the research phase of car buying. Unlike traditional photos, augmented reality displays a three-dimensional image of the vehicle that is to the scale of the real model. As users can actually interact with the image by walking around it and looking at different details of the vehicle, they can gain more knowledge about the design of the car. They also can use RelayCars to preview different models, too. Before augmented reality, car buyers would need to visit a dealership to see the vehicle up close. Or they had to rely on photos. Augmented reality allows buyers to size up different models to determine which one might be the best choice. Then they can do additional research on dealership sites or even Kelley Blue Book to find pricing, features or other details about the vehicle. Augmented reality tools like RelayCars can be used anytime and anywhere; the augmented reality showroom is never closed. These online tools also may mean that the buyer can spend less time on the dealership or focus on the pertinent business aspects of that dealership visit. Time can be used negotiating, going over financing and, hopefully, buying the car. AUGMENTED REALITY APPS FOR FUN AND FOR PURPOSE Those who have an Apple device can choose from a long list of augmented reality games and experiences. Augmented reality apps also can be used within store apps to help guide purchase decisions. While some of these apps come with a price tag, many are free. Augmented reality apps are often quite accessible. They don’t require a headset, and this technology can be enjoyed from anywhere. Looking to explore the world of augmented reality? Just search for ‘augmented reality’ or ‘AR’ via the App Store and start immersing into this augmented realm!

Here’s How Teachers Can Use Augmented Reality in the Classroom!

Here’s How Teachers Can Use Augmented Reality in the Classroom!

November 17, 2021

Augmented reality is part of everyday life for many consumers. In the car, augmented reality is used in navigation systems like backup cameras and heads-up displays that show hazards, directional assistance and other driving data. Teens and children play augmented reality games (like Pokemon GO). Teachers also may be using augmented reality in the classroom. There are a number of apps and programs featuring augmented reality that can be used to help students immerse and explore their world and even tour different countries. While some teachers have already integrated this tech into their classroom, those who are new to augmented reality might choose to check out these apps and use them to add a more immersive element to their lesson plans. Augmented Reality in the Classroom [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Augmented-Reality-Apps-for-Science-Exploration.jpg] AUGMENTED REALITY APPS FOR SCIENCE EXPLORATION Science teachers can use a variety of augmented reality apps to enhance specific units and topics. Augmented reality can help students understand human anatomy, explore outer space and even find data about the flora and fauna in their own backyard. Use these augmented reality apps for science exploration: BIG BANG AR Tilda Swinton and CERN scientists help explain the creation of the universe. Users can fully immerse in the experience thanks to mixed reality. Students can even explode a star! And they can even hold the Earth! The app is free to download, and this can be a unique way for students to better understand the Big Bang and the beginnings of the universe. However, some schools may have different opinions regarding the instruction about the beginnings of the Earth and universe, and this app might not appeal to all districts or schools. SEEK BY INATURALIST Seek lets students find out all about the plants, animals and insects that live in their backyard or even outside their school. Seek isn’t augmented reality in that the elements can be dropped into the real space. Instead, students use the camera function on their phone to discover their surroundings. Use the camera to highlight a specific plant or bug. Hold the camera on the object, and Seek will begin the identification process. Data about the plant, animal or insect will then appear over the captured image. This app can help students learn more about native plants and species in their area. In addition, Seek also includes different challenges, and these can let students (or users) score different badges. Teachers can use the app to encourage students to find different species or to simply explore their surroundings. PHYSICS LAB AR Use the power of augmented reality to conduct physics experiments. This app allows the phone to become a science lab. No materials are needed, and teachers also won’t have to deal with any cleanup. Safety also isn’t a concern, because the experiments are all virtual (or augmented!). Students can build their own circuits or even create their own universe. The app is designed for users ages four and up! HOLOLAB AR Hololab AR allows students to explore many different science topics via augmented reality. Subjects include: animals/ecology, aerodynamics, space, electricity and more. Hololab even includes an AI tutor named Scout that helps guide lessons. In addition, students also can enjoy games via the app. Hololab AR is appropriate for students four and up…and it’s free! SKYVIEW LITE Explore the solar system with SkyView Lite. Using the camera from the phone, users can identify the constellations in the sky and get more information about the universe. The constellations can even appear in any room or environment, too! Enable location data to get the most details from the app. The app can be used to help explore the solar system or to help students visualize constellations and other celestial bodies. SkyView doesn’t require a clear sky, and, again, the sky data for every region can appear in any environment. HISTORY AND ART Augmented reality also can be used to take students on virtual tours of historic sites and other countries…without a passport. Use augmented reality to take students on an immersive journey and explore destinations from their textbooks. CIVILISATIONS AR The BBC lets users explore different historic sites via augmented reality. Get up close with sculptures and different artifacts. Users can even look inside an Egyptian sarcophagus and explore artwork. GOOGLE ARTS AND CULTURE Google Arts and Culture lets users explore different sites, although not every experience features augmented reality. However, there also are numerous augmented reality tours of museums from across the globe. FOR LANGUAGE ARTS, CHECK OUT BOOKFUL! Even books can come to life thanks to augmented reality! Bookful: Kids’ Books and Games includes books with augmented reality features that allow children to enjoy the immersive excitement of the story. The app even features an augmented Elmo! Kids can explore all the characters and stories! While Bookful is free to download, the app does feature in-app purchases. Augmented Reality in the Classroom [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Augmented-Reality-for-Medical-Studies.jpg] AUGMENTED REALITY FOR MEDICAL STUDIES While many augmented reality apps can be used by primary and secondary students, those in higher education who are immersed in courses for medical studies may also benefit from using augmented reality apps. LUKE AR Luke AR allows anatomy lessons to go anywhere. Drop in a life-size skeleton and learn all about the different body systems. Luke AR lets the user choose the different systems to view. Study anatomy from anywhere. The app is appropriate for ages 12 and up. COMPLETE ANATOMY ‘22 The app uses Gray’s Anatomy and it features an augmented reality mode. There are more than 1,500 videos, and Complete Anatomy even includes a dissection course. The app is free and for ages 12 and up; there are in-app purchase options included in the app. Dissection Master XR Dissect a cadaver in augmented reality. With this app, students can examine seven layers of the head and thorax. Download it for free! IS AUGMENTED REALITY THE FUTURE OF VIRTUAL LEARNING? There could be many augmented reality apps that teachers can use to enhance the classroom experience and to help students immerse into instruction. Could these apps become even more prominent in the future? Is augmented reality the future of learning? Augmented reality apps include experiences that can help automotive students learn more about repairs, they can help medical students identify anatomy and they can even let students (or anyone!) explore the universe. These apps can be downloaded via phones and other devices. But tech giants may have another device available that could possibly—one day!—be incorporated into the classroom: augmented reality glasses! There currently is not a mainstream consumer-oriented augmented reality model of glasses. Yet, many companies are working on this technology. These wearables could open up the possibility of other augmented reality experiences, especially for classroom learning. While virtual reality goggles are bulky and expensive, augmented reality glasses could be a more affordable option. But no one knows what features these glasses would include. For now, the future of augmented reality glasses is mere speculation. Yet, years ago, we likely didn’t think that students would have one-to-one computing options. Now many students have their own laptop or Chromebook that they use for all their assignments. The idea of every student having a computer was once beyond comprehension because of the cost. As computers have become cheaper, now they are ubiquitous in learning. They are as commonplace as the textbook. When—and if!—augmented reality glasses become a consumer commodity, it might be quite some time for their price to fall to a range that makes them accommodating to schools. But like the computer, augmented reality glasses could be the future of learning. Maybe one day, students will wear augmented reality glasses and experience different lessons in an immersive environment. What if they see the solar system appear before their eyes. Or are able to take an augmented reality tour of the Great Pyramids of Giza. What if frog dissection is permanently replaced by an augmented reality experience? Perhaps young elementary school students get to read books that feature augmented reality elements. Who knows what tech company will launch the consumer augmented reality glasses or what they will look like. We could only speculate what features these glasses will include. Maybe they can download augmented reality apps, but maybe not. In the meantime, though, phones and tablets allow students and teachers to download and enjoy numerous augmented reality experiences that can enhance lessons…and fuel curiosity. Even if teachers don’t integrate these apps into the curriculum, students can still enhance their learning by exploring these unique apps. As technology constantly upgrades, so, too, will the app experience. Google Play and Apple’s App Store may add more augmented reality apps in the future, and students and teachers can keep their eyes open for new experiences. How can students and teachers find all the available apps? The best way to find augmented reality apps is to just search for a subject and AR…so Science AR or History AR. For all the augmented reality apps available, though, users can search for AR or augmented reality. Teachers also can look into any app offered by educational sites or companies. Some textbooks might offer apps that feature augmented reality, too! Explore and immerse yourself for a fully interactive learning experience!

Where are the Augmented Reality Smart Glasses for Consumers?

Where are the Augmented Reality Smart Glasses for Consumers?

November 12, 2021

Augmented reality smart glasses have been the high-tech carrot being dangled in front of tech-savvy consumers for so long that it’s seriously difficult to keep track anymore. There has been buzz in major tech media and by tech journalists about these glasses. Companies like Facebook have expressed their interest in this technology. And everyone who follows Apple news knows that the Apple glasses have been rumbling seemingly forever. Where are the augmented reality smart glasses for consumers!!!??? WANT SOME VIRTUAL REALITY GLASSES, INSTEAD? The topic of consumer-driven and consumer-focused augmented reality glasses is frustrating. While, yes, there are augmented reality glasses available, these aren’t really aimed at the general consumer. Instead they are enterprise-focused. Although the Vuzix Blade Upgraded could be an option…there’s more on those glasses later! Consumers could buy something similar, but the glasses everyone is waiting for are glasses that are fun and maybe offer cool features. Yet, no one has dropped these glasses. So what is a tech-hungry consumer to do? There’s always virtual reality. For those who want to immerse themselves in another realm, there are many virtual reality headsets on the market. These are a bit cumbersome, but they are really cool. Many are used for PC gaming; these headsets take the gaming experience to a new level. But consumers don’t have to use the headsets for games. There are other experiences, too. Interested in what’s available? Check out Steam and find experiences that are compatible with different headsets. Could tech companies completely brush over augmented reality and instead launch some virtual reality glasses? Who really knows for sure…but probably not. Companies like Facebook are very interested in augmented reality, and this technology has a lot of unique potential for the consumer market. Augmented Reality Smart Glasses [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Whats-the-Delay-on-Augmented-Reality-Smart-Glasses.jpg] WHAT’S THE DELAY ON AUGMENTED REALITY SMART GLASSES? Technology is a process. Designers and companies eying a product like augmented reality smart glasses likely want to get the product as close to perfect as possible. The last thing any major company wants is to drop a product that’s flawed, glitched or, even worse, has safety issues. Tech giants are going to iron out any known issues before dropping anything. And these glasses can’t be designed and programmed overnight. Capabilities of the glasses also could cause delays. Maybe the capabilities are still evolving. No one really knows. While there is buzz on these glasses, until a pair is actually announced, it’s all just talk…and speculation. ARE THERE ANY SMART GLASSES ON THE MARKET? While there aren’t really any consumer-driven augmented reality smart glasses, consumers can buy regular smart glasses. These obviously won’t feature any augmented reality graphics, but they could interact with smart home systems or even virtual assistants. Wareable News reports that those who are interested in the latest smart glasses can check out Ray-Ban Stories (a Facebook product); this was the much-hyped collaboration between Facebook and Ray-Ban. The initial tease of the product didn’t give much info about how the glasses would look and what they might feature. Now the much-awaited glasses are officially for sale via Ray-Ban. They come in three frame styles: Round, Wayfarer and Meteor. These glasses are priced just under $300 and let users take video or pictures, listen to music, take calls and even share via social media. They can include prescription lenses for those who need/want that option. Amazon also offers its own smart glasses, and these can interact with Alexa. Users can even control their smart-powered home with the glasses. As for the price, the frames cost $249. They also can be customized with prescription lenses. Snapchat’s parent company, Snap, launched the Snap Spectacles glasses. While these can include augmented reality features, they are not augmented reality glasses. In addition, the Spectacles aren’t available for the average consumer. Only top creators can purchase these cool glasses, and they can be used to help enhance social media content. WILL FACEBOOK OR APPLE LAUNCH THE AR SMART GLASSES FIRST? When Facebook officially launched its smart glasses with Ray-Ban, Reuters mentioned in an article about the launch that Facebook noted in the previous year that full augmented reality glasses were about five years to a decade away. Do consumers really have that long to wait for cool augmented reality glasses? Maybe or maybe not. If the individual has money to spend, the Vuzix Blade Upgraded could be an augmented reality in eyeglass form. While many consumers are waiting for slick, sleek and chic new glasses from Apple and Facebook, Vuzix does have a pair for purchase. However, these glasses might not be the designer-looking frames some consumers crave. While the style is a little modern and perhaps even space-age, the glasses feature very cool augmented reality capabilities. They also include voice control, speakers and an upgraded 8-megapixel camera. Wareable News explains that Zoom and even Netflix can be enjoyed via these glasses, and users also can stream music and even play games. However, the Vuzix Blade Upgraded is an investment at $799.99. Augmented Reality Smart Glasses [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Enjoying-Augmented-Reality.jpg] ENJOYING AUGMENTED REALITY…SANS GLASSES While not every consumer can afford the Vuzix Blade and as many wait patiently—or impatiently!—for Facebook, Apple, Google or one of the other major tech giants to unveil cool new augmented reality smart glasses, there are other ways to explore and enjoy augmented reality. Augmented reality is actually one of the more accessible technologies. While, yes, augmented reality glasses would be cool, users don’t need glasses to experience this technology. With virtual reality, a headset is generally required, but augmented reality just requires a smartphone or a tablet. Whether consumers have a new or newish iPhone or an Android device, they can explore many augmented reality games and experiences. Finding augmented reality via a phone or device is easy, just search for ‘augmented reality’ or even ‘AR’ in either the App Store or via Google Play. The results will be plentiful. And many of these apps are free! However, some may offer in-app purchases, but this is more of a concern for those with children. Phones typically offer a way to turn off or disable in-app purchases.   There are many popular augmented reality games. Top augmented reality game titles include Pokemon GO, Harry Potter: Wizards Unite, and Jurassic World Alive. There are even apps/games that use augmented reality to help users push their run or walk a little faster; try Zombies, Run! to race away from zombies and get in shape! Apps also include cool augmented reality experiences that let users explore their world. These apps are great for kids and adults alike. For example, Seek by iNature lets users capture a plant, animal or bug using their camera screen to find out the species and more details. This is a great app to use on hikes or exploring new areas. It might even help spot plants to avoid like Poison Ivy. Augmented reality technology also can be found throughout our daily habits. For example, many modern vehicle models include augmented reality in navigation systems. Check out the backup camera; it typically shows the rear view of the car with graphic grid lines that detail the turning radius. Those lines are augmented reality! GPS systems also use augmented reality. And newer luxury cars offer heads-up displays that show drive data in front of the driver. These displays show arrow prompts for upcoming turns, speed, upcoming hazards (like pointing out a bicyclist) and more. Augmented reality also can be used to shop for favorite products. Many businesses offer augmented reality try-on experiences to let customers preview products. Some cosmetics brands or stores offer augmented reality previews of lipstick, eyeshadow or other products. Sites like RelayCars even let consumers use augmented reality to preview cars. Select a model from the online inventory and drop the vehicle into the real environment. Consumers can view the car anywhere, including the driveway or garage. Using the phone they can walk around that car model and explore other details, too. AUGMENTED REALITY SMART GLASSES IN THE FUTURE So will those augmented reality smart glasses drop anytime in the near future? That depends on the company! No one knows what tech company will unveil these glasses for consumers first or when. The price also is a big question mark. If Facebook’s smart glasses with Ray-Ban cost almost $300, glasses that integrate augmented reality might be much more of an investment. But, again, this is only a best guess. Facebook might take five years or even almost a decade before they unveil a consumer-focused augmented reality pair of glasses. The company is very focused on this technology, but, again, so are other tech companies (including Apple). For now, though, consumers who have the means to invest a bit more money can try out Vuzix Blade Upgraded. But even those without a bigger budget can experience augmented reality. Even as many consumers wait for new glasses, this technology is still available at our fingertips. Search for free augmented reality apps and games via the App Store and Google Play. And explore all the different and unique iterations of augmented reality…for a nominal price (and, often…free!).

Virtual Reality Technology for the Newbie Gamer

Virtual Reality Technology for the Newbie Gamer

November 8, 2021

Augmented reality might be getting more love in recent months (and years!); with all the talk about tech companies working on augmented reality glasses, this technology has definitely made headlines. Virtual reality, however, isn’t dead! In fact, for many consumers, this technology is the heart of the gaming experience. Virtual reality technology for gamers infuses the otherworldly experience of virtual reality with the action of the game. Virtual reality technology allows gamers to become part of the game. For parents who might be looking at virtual reality technology for their kids perhaps as a holiday or birthday gift, there are a lot of different options for headsets and games on the market. But anyone can enjoy the unique experience of virtual reality gameplay! Ready to get into the game—literally?!?! Here are some of the virtual reality offerings to try as a newbie VR gamer. Virtual Reality Gaming [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Virtual-Reality-Sensitivities.jpg] VIRTUAL REALITY SENSITIVITIES Before delving into product and game options, it should be noted that some people (yes, gamers included!) don’t do well with the virtual reality experience. Some may feel disoriented, a bit queasy or have a headache. This experience isn’t the norm for everyone, but some individuals are just a bit more sensitive. This condition is technically called ‘cybersickness,’ and an optometrist interviewed by UNSW Sydney explains that it’s similar to motion sickness. However, while motion sickness—like feeling nauseated while driving or on a boat—happens because of motion, cybersickness, the optometrist explained, does not. Instead the sickness felt using virtual reality is essentially the body being confused. The body knows it’s not moving, yet in the virtual reality world, movement and action are happening. The senses are essentially jumbled, and this is termed ‘sensory conflict.’ UNSW’s article goes on to explain that newer headsets might be less likely to cause cybersickness, although some people could still experience it. Dramamine, the anti-nausea medication that helps with motion sickness, listed ways that gamers or anyone using virtual reality can help prevent and deal with cybersickness. The company recommends always reading instructions and warnings on virtual reality equipment, only using the tech for short periods to help acclimate, to give the body rest between uses and to stop using virtual reality if the user doesn’t feel well (or if the user is sick!). VIRTUAL REALITY HEADSETS Those who are looking at virtual reality headsets might not know what option to choose. Which is best? Virtual reality headsets come in different price points, but this high-tech equipment is not really available cheaply. Gamers (and their parents!), though, might be used to seeing and spending higher prices for the gaming experience. New consoles are priced higher when they are first introduced. While virtual reality isn’t necessarily a new technology, like most tech it is improving and evolving. Some users and gamers absolutely love virtual reality, but, as many gamers know, everyone has a personal preference for the gaming experience. For those interested in testing out the technology, here are a few things to consider: * The budget (sometimes there’s only so much to spend) * Age of user (parents might not want to invest top dollar for a young teen) * The use (is virtual reality being used with a particular console) * Individual interest (for young gamers, interest could fade) For virtual reality headsets, there are several on the market that are great for gaming. Some are on the high-end of price, but others are more budget-friendly. Keep in mind that when using a headset with a particular gaming console compatibility could be an issue (check this first!). Also, some parents when gifting a headset for their gamer might not want to spend a fortune for their first headset. There are many moderately priced options. And some younger players could move on to the next big thing (as kids do). For gamers, here are headset options and their prices: * Oculus Quest 2 (around $299) * HP Reverb G2 ($449) * Valve Index ($1449); PC Gamer recommended this as “the best VR headset for a premium experience on a gaming PC”   * HTC Vive Pro ($799) * Oculus Rift (around $399) * HTC Vive Pro ($799) These headsets are recommended for PC gaming (thus why many are on PC Gamer’s list). Software Testing Help breaks down the compatibility for the headsets for buyers who need to know. For example, Oculus Quest requires Android, HTC Vive requires Windows 7, 8 or 10, and Valve Index is for PC. The only console listed that is compatible with a headset is Sony PlayStation VR, and, yes, it’s only compatible with PlayStation 4. Again, buyers need to understand each headset’s compatibility! Virtual Reality Gaming [https://relaycars.gryffin.com/wp-content/uploads/2021/11/What-are-the-Most-Popular-Virtual-Reality-Games.jpg] WHAT ARE THE MOST POPULAR VIRTUAL REALITY GAMES? Once buyers have selected their headset (and any necessary controllers and gear!), it’s time to play. For those new to virtual reality gaming, what are some of the best games? With virtual reality gaming, there are so many choices. Gamers might download games via Steam, which is a virtual reality gaming store. Steam lets users choose games via their headset compatibility, so titles could vary depending on the headset. However, Steam also lists its top-selling games. Currently, the 10 most popular titles include: * Pavlov VR * Blade and Sorcery * Beat Saber * The Elder Scrolls V: Skyrim VR * Half-Life: Alyx * BONEWORKS * Into the Radius VR * Legendary Tales   * Fallout 4 VR * 3DMark Prices for games via Steam are comparable to the cost of other video games. The top-selling titles range in price from $17.99 (for Fallout 4 VR…it’s on sale!) to $59.99 for The Elder Scrolls V: Skyrim VR and Half-Life: Alyx. Virtual Reality Gaming [https://relaycars.gryffin.com/wp-content/uploads/2021/11/What-About-Sony-PlayStation-VR.jpg] WHAT ABOUT SONY PLAYSTATION VR? For those who own a PlayStation 4, the Sony PlayStation VR headset could be alluring. PlayStation currently offers some bundle downloads via its website for the VR system. And buyers can still find headsets and bundles online. The bundle at some retailers is priced around $500 (these seem to be from online sellers, however). This includes the headset, accessories and some games. Again, for those with a compatible PlayStation, this headset could be a less expensive way to try out the technology. Used options also could be cheaper. AUGMENTED REALITY IS ANOTHER ACCESSIBLE OPTION For some buyers, a virtual reality headset may simply be too expensive. However, there is another way to experience immersive gaming! Augmented reality games are available via many smartphones and tablets. Unlike virtual reality, though, augmented reality games don’t require the gamer to purchase a headset or other equipment. Augmented reality combines the real world with graphic depictions. While virtual reality takes the gaming experience into another realm, augmented reality shows the real environment but includes superimposed graphic overlays. An example of augmented reality gaming is the incredibly popular game Pokemon GO. The camera of the phone shows the real world, and the graphic Pokemon appear within the environment. Download augmented reality games and apps via Apple’s App Store or Android’s Google Play. Titles may vary depending on the device. However, many titles are available for both Android and Apple devices. Augmented reality games also might not cause the same cybersickness as virtual reality. As graphics appear in the real space, there really isn’t any motion or sensory confusion. However, everybody could have a different experience. Even looking at a computer screen affects some people differently! So how much do augmented reality games cost? Many titles are free! Others might be nominally priced. Games could include the option to make in-app purchases; some users aren’t concerned about this. Others, though, might have children who don’t understand that they are charging their parent’s account. Disable the in-app purchase option via the phone or device for gamers that don’t want the hassle. OTHER WAYS TO EXPERIENCE VIRTUAL REALITY Gaming via virtual reality doesn’t have to mean that consumers must invest in their own headset. There are many places that offer virtual reality gaming experiences. Yes, these will come with a price. However, trying out these experiences also could help gamers better understand if they like the tech…or if they are sensitive to virtual reality. Even museums could offer virtual reality experiences. Check out the local history or art museum to find out if virtual reality is part of any exhibition. Details could be found online. Google’s in on the virtual reality experience, too. Google explains that smartphones can be transformed into virtual reality viewers. The experience is called Google Cardboard. And the phone is attached to a cardboard headset. These cardboard headsets range in price, but many are less than $20. Just be sure to find the viewer that fits the phone screen! While some Google experiences are only compatible with Android, many Google Cardboard apps can be used with both Android and iOS. Like all technology, virtual reality technology changes and evolves. Gamers that are interested in trying out virtual reality to heighten the gaming experience can choose from a variety of headsets and games. Those who are unsure about virtual reality can even try it out via their phone with Google Cardboard. When deciding on a headset, though, gamers might consider the price and the headset’s compatibility. Parents purchasing as a gift might also think about the interest of their teen. With virtual reality, though, gamers become a part of the game…and it’s a unique experience that can transform the gameplay.

Categories: Virtual Reality
Immersive Vehicles Drive Into Augmented and Virtual Reality Apps for Elevated
User Experiences

Immersive Vehicles Drive Into Augmented and Virtual Reality Apps for Elevated User Experiences

November 3, 2021

The process of shopping for a new car has evolved significantly. The pandemic pushed the car industry into the online shopping world, but, even prior to lockdowns, many buyers were already looking online for research purposes. Now technology has enhanced the shopping experience to include virtual and augmented reality features. Businesses used mixed reality to reimagine online shopping and to create a platform that more closely resembles shopping in the physical store. In fact, even consumers looking for a new car online have witnessed immersive vehicles drive into augmented and virtual reality apps to create a more engaging and interactive user experience. What makes a vehicle immersive? And can anyone access the power of augmented reality? Or virtual reality? VIRTUAL REALITY, AUGMENTED REALITY AND EXTENDED REALITY Online businesses and stores began to incorporate interactive features like augmented reality years ago. For some industries, offering augmented reality tools allowed them to create a solution to trying on products virtually. One of the issues with shopping online for cosmetics, sunglasses and even clothes was the lack of physical interaction from the consumer. That is, in the store the consumer could perhaps test out a lipstick hue and try on frames and clothing. Online was different. While virtual models or pictures of models could show shoppers what a product should look like, there was still a question in how that product would translate on each person’s body and complexion. Even home improvement purchases could be hit or miss. For example, homeowners might have to guess as to whether or not a paint color would look good in a room. Or they might not know if the color they were viewing on screen was an accurate depiction. To help customers better visualize purchases, businesses needed some way to provide virtual try-on experiences. Obviously, a human cannot just step into a computer. The solution for some stores and businesses was to implement an augmented reality platform that provided this virtual try-on experience. By using the camera on their phone or tablet, shoppers could show a wall and then select a paint color. In an instant, the hue would magically appear on the wall. Cosmetics brands and stores offered a similar feature. Shoppers could select a particular product, choose their color and swipe it on their face…virtually. The camera would show their face like a mirror, and the product would be painted on lips, eyes, cheeks…and even hair (for hair color previews). This virtual experience was virtual in the sense that it wasn’t in-person. However, there is a difference between virtual reality experiences and augmented reality. Many businesses implement augmented reality experiences for try-on previews. While some could offer virtual reality, this isn’t the most popular option. Virtual reality has different meanings to different people. Some feel that virtual experiences are any experience that doesn’t take place in-person like virtual learning or virtual meetings. Virtual reality, however, is defined as an experience that takes place in a virtual reality. Users typically must wear a headset or goggles to enter this type of experience. Virtual reality lets the user experience activities and experiences and even products in a realm separate from their own environment. All elements depicted are graphics. Nothing in virtual reality incorporates the real environment. Augmented reality, however, can be experienced without a headset. Users often just need a phone or tablet (that’s compatible with augmented reality). Augmented reality (or AR for short) superimposes graphic elements on top of the real world environment. It’s the mix of real and graphic that might make it an ideal choice for businesses that need a way for shoppers to preview products. Viewing cosmetics or even furniture in a graphic virtual environment wouldn’t be so helpful for a buyer that just wants to know if a lipstick flatters them or a chair looks nice in the living room. There also is XR, which stands for extended reality. XR isn’t a separate technology from augmented and virtual reality. Instead, it’s an all-encompassing term to include all these technologies. How is an Immersive Vehicle Helpful to Buyers [https://relaycars.gryffin.com/wp-content/uploads/2021/11/image.jpeg] HOW IS AN IMMERSIVE VEHICLE HELPFUL TO BUYERS? Augmented reality lets buyers or shoppers easily preview products by overlaying their graphic depictions in the real-world environment. But how does augmented reality and an immersive car benefit car shoppers? Wouldn’t this kind of graphic just be cumbersome? Manufacturers, dealerships and sites like RelayCars allow shoppers (or visitors) to use augmented reality to preview different vehicles in many makes and models. Users simply choose the vehicle they want to preview, and, once again, using their phone’s camera, they can drop the vehicle into any space. RelayCars, however, mixes virtual reality immersive cars with the power of augmented reality. So how does this work? The site lets visitors view the car online and interact with the virtual depiction. Turn the vehicle around. View pictures of the interior. Shoppers that want to get up close to a vehicle can launch the augmented reality experience. Drop the car in any space. Then walk around it and explore the different features. Manufacturers might have their own augmented reality experiences, as well. Every experience could vary. For example, Lamborghini launched one of its models via an augmented reality experience. The launch included a video and other elements, too. HOW CAN SHOPPERS USE AUGMENTED REALITY TO FIND THE PERFECT CAR? Dropping an augmented model of a vehicle into a space might sound novel and fun. However, augmented reality isn’t just about keeping the buyer entertained while looking at cars. This technology can help aid in the buying process. Looking at pictures online can give shoppers some idea about a vehicle. They can view the interior and peek at different features. Maybe they can even look at the vehicle in different paint colors, too. Augmented reality is immersive by design, though. This technology gives shoppers the power to really see how a car looks in their garage. Or in their driveway. They can use augmented reality to get a better idea of rear passenger space. And view those paint hues in a more realistic manner. Augmented reality tools can be used to compare different models, too. While the camera can only display one model at a time, users can explore as many models as they wish with many augmented reality sites. RelayCars doesn’t require users to subscribe, there isn’t a time limit, and there also isn’t a limit on how many cars that users can see. Some buyers might not know what type of car they want to drive. Immersive cars via augmented reality can help them explore all the options. Drop in a crossover. Explore an SUV. Look at pictures of different sedans, then preview the vehicles using augmented reality. Maybe how the car appears in the driveway matters. Sure the car could look cool in photos. But maybe when the potential buyer views it in augmented reality and sees it in the driveway, it loses appeal. Augmented reality allows users to see each car in a large depiction. Users aren’t viewing tiny models, they are seeing large vehicles in front of them. Size and scale can make a difference when researching. Not knowing what precisely they want isn’t necessarily an uncommon situation for many car buyers. In fact, Cox Automotive reported in its most recent Car Buyer Journey Study that 35 percent of buyers knew what they wanted. Augmented reality could be yet another way for buyers to figure out what car is the perfect choice for their needs. This technology could lead buyers to research stats and pricing on different vehicles and compare their options. In addition, younger buyers like Generation Z aren’t focused on being loyal to a specific brand. In fact, Little Black Book reports that “…71% say that they need to be aware of all the buying options available to them – making them more likely to engage with competitors and more likely to buy based on research than brand reputation.” Future of Shopping [https://relaycars.gryffin.com/wp-content/uploads/2021/11/image-1.jpeg] ARE IMMERSIVE CARS THE FUTURE OF SHOPPING? Not every manufacturer offers shoppers the option to view models via augmented reality. But could this experience be more commonplace in the future? Dealerships may realize that buyers want these immersive vehicles and that they want to be able to preview different models beyond two-dimensional pictures. However, RelayCars also is always open. Immersive cars aren’t necessarily the future, they are the present! In the future, buyers could see more immersive features via augmented reality. Yes, immersive vehicles could become more…immersive. Imagine clicking on an augmented reality car’s door and watching it open. Perhaps in the future shoppers can look at the interior. Or maybe they can click on the trunk and check out the cargo space. The future is always a big question mark. However, the automotive industry is advancing to meet the demands and needs of the consumer. As technology gives way to more immersive experiences, manufacturers and businesses could incorporate newer technology to heighten user engagement. RelayCars is constantly adding new models to its online inventory. And the site provides a mix of augmented and virtual experiences. When RelayCars launched, it looked different and offered other viewing options for visitors. And when—and if—those much anticipated augmented reality glasses become a reality, they could change shopping, too. Maybe everyone will view products in augmented reality, and perhaps those immersive cars will appear before our eyes.

The Best Car Apps for Consumers

The Best Car Apps for Consumers

October 27, 2021

There is an app for almost everything that a consumer might want. Car manufacturers also offer their own car apps for consumers. In addition to pursuing what every major brand might offer, there also are car apps to help consumers shop for a new vehicle, navigate the road, find inexpensive gas…and more. Here are the best car apps for whatever a driver might need on the road, when relaxing at home or even when they are traveling off the beaten path! THE BEST CAR APPS FOR SHOPPING Shopping for a new car is a process for many buyers. In fact, the Cox Automotive Car Buyer Journey Study: Pandemic Edition detailed that, on average, buyers spend more than 13 hours buying that car…but more than seven hours was spent online shopping…and researching. Using apps can help navigate the shopping journey and help consumers research and find the car they want to purchase. Apps from manufacturers are often free and allow buyers to peruse new models at their convenience. Websites like RelayCars let consumers research their favorite models via augmented reality. Drop a car in the real-world environment and explore it inside and out! RelayCars even lets consumers view the vehicle in all the model’s available paint hues. Augmented reality and virtual reality showroom apps can help buyers preview different cars without traveling to the dealership. If apps are advertised as augmented reality, the camera will be used to project the real environment and show where the user wants the graphic element to be dropped. Virtual reality car apps don’t necessarily require a headset, although some might. Instead, many virtual reality apps might just show the cars in a virtual environment within the app. Users might select a car that they want to preview in the virtual showroom; like augmented reality apps, virtual reality apps might let users see inside the car and/or change paint colors. However, many manufacturers often use augmented reality for these types of preview experiences. Looking for how much a vehicle is worth or other specs? Kelley Blue Book offers its own app via the App Store or Google Play for convenient, on-the-go research. Find details on any car! Car Apps [https://relaycars.gryffin.com/wp-content/uploads/2021/10/Car-Apps-for-Owners.jpg] CAR APPS FOR OWNERS Apps can be tailored for owners to help them navigate their vehicle or to even receive updates about the mechanics of their vehicle. Manufacturers often offer personalized apps to car owners. General Motors brands (like Chevrolet, GMC and Cadillac), BMW, Kia, Toyota, Honda and many other manufacturers offer apps! Apps might link to the vehicle to allow owners to view data related to diagnostics; apps also could allow owners to remotely access other info, too. CAR APPS TO FIND CHEAP GAS Gas and fuel prices might be on the rise. However, consumers can use apps to help them find the cheapest gas nearby. Try these apps to make the hunt for inexpensive fuel much less of a drive: * GasBuddy (available for Apple and Android devices!) * Gas Guru (available for Apple and Android) * Cheap Gas Anyplace For consumers who have rewards for a specific fuel station or to even pay for gas via a mobile device, download apps for BP, Circle K, Speedway, Chevron, Shell, Sunoco and more. Search for a favorite brand or filling station on Google Play or on the App Store. CAR APPS FOR RENTALS AND RIDESHARES Car in the shop? Heading on vacation and need a rental for the week? There are apps for the major car rental companies to  help secure that rental. Consumers can download Hertz, Enterprise, Expedia and more. Don’t want to pay for a rental? Download Uber or Lyft to hail an email service! Car Apps for Navigation [https://relaycars.gryffin.com/wp-content/uploads/2021/10/Car-Apps-for-Navigation.jpg] CAR APPS FOR NAVIGATION Not all car owners have a brand new vehicle or a more recent vehicle that is equipped with an infotainment system that connects to smartphones. Some are driving older vehicles without this data. However, those who own a smartphone can buy an adapter that plugs into an older vehicle. This can mean that drivers could access convenient apps to aid their navigation. While they might not have a convenient screen to see GPS data, they can still use apps that can help them navigate via their drive…or just alert them to any issues up ahead. For help getting to an unfamiliar destination or for other traffic information, try these apps: * Waze (available for Apple and Android) * Sygic GPS Navigation (available for Apple and Android) * GPS Live Navigation (also available for Apple and Android) In addition, local state Departments of Transportation also could offer apps that show accidents, road closures and more. These apps could be beneficial when traveling in inclement weather. CAR APPS FOR LOCATING A PARKED CAR Parking lots can be a zoo. When parking at major attractions like theme parks, resorts, massive shopping centers and concert venues, drivers might be in a hurry to get to their event causing them to not pay attention to where they parked. Once they leave their venue, they might be absolutely stumped as to where their car is located. Some drivers might just have more difficulty remembering their surroundings than others, and they might be accustomed to losing track of their parking spot. Thankfully, there are apps to help locate a missing vehicle. Car owners can search for apps like ParkGo, Find My Parked Car (aptly named!), and Find My Car. There are many different options available via both Google Play and the App Store. In addition, car owners might be able to locate their vehicle via OnStar or another service. AUGMENTED REALITY CAR APPS FOR FUN Not all car apps are focused on consumer needs—like finding gas, shopping or even getting directions. Searching for car apps also can bring up fun experiences like augmented reality or even racing games. Using the Google app, consumers can hunt for augmented reality vehicles thanks to Google Search AR. A full list of augmented reality vehicles isn’t published by Google, and Google Search AR also includes anime characters like Hello Kitty, animals and even bugs (like the ladybug!). Augmented reality features on Google Search are a bit of a thrilling hunt…there’s no telling what might be uncovered! Vehicles (and other objects) via Google Search AR can be viewed in the user’s real-life environment. Drop a vehicle into the backyard or on the porch. See how it looks in the garage. These interactive and immersive tools can be used for fun…or to help consumers check out the car before going into the dealership. Car apps also can be fantasy-based—like racing games. Check out AR Race Car or Lightstream Racer (available on Apple’s App Store) for augmented reality racing! The app AR Toys: Playground lets users control remote controlled cars and create their own experience. Not interested in augmented reality? The race experience expands widely. There are many different car apps focused on racing; these range from popular apps like Mario Kart to races and apps aimed at adults. As with many game apps, some might be free while others come with a cost. Even free apps, though, might offer in-app purchases. Adults who know that snagging extras in the game will charge their account might know to be mindful, but children might not understand that those clicks could rack up some unexpected charges for parents. Turn off in-app purchases if kids are playing! CAR APPS FOR AUTO PARTS Some car owners might be completely fine with a few easy DIY repairs like changing out wiper blades or replacing a headlight. Car owners, though, also might need a little touch up paint (for tiny rock dings on the hood), new floor mats or other basic accessories. Shop auto parts and accessories via car apps from Advance Auto Parts, AutoZone, and NAPA Auto Parts. All three major auto parts store apps are available via both the App Store and Google Play. CAR APPS FOR PRACTICING FOR THE WRITTEN TEST AND STATE DMV APPS Car owners with teens who want to get their permit can find apps to help them practice their driving and road safety knowledge. Try apps like DMV Permit Practice DMV Driving Test Driver Start and others. For already licensed drivers, some states offer apps for their DMV. For example, the California Department of Motor Vehicles helps users find their local office, test their knowledge with practice tests, and even renew vehicle registration. While not all states offer an app, a quick search via Google Play or the App Store can help drivers figure out if their state has an app for their DMV needs. CAR APPS GALORE! Car owners can find car apps for almost any need. It’s nearly impossible to hunt down every car app for Android and Apple devices. There are car apps to find gas, to practice written tests for a new driver permit, to find auto parts, to help with navigation…and of course, there are car apps that are just for fun.

VR Marketing Creates Consumer Experiences in a Virtual or Augmented Realm

VR Marketing Creates Consumer Experiences in a Virtual or Augmented Realm

October 18, 2021

The idea of using a phone to see virtual reality products and images in front of the consumer’s eyes seems fantastical, and years ago this was something that was virtually inconceivable. Tech evolves fast, though. Back in the 90s, virtual reality games were just hitting the arcade, and teens found them to be the coolest. Virtual reality gaming is now an at-home reality, and the headsets are now….affordable! There are augmented reality apps for phones, and companies are using this tech to their advantage, too. VR marketing lets consumers experience products in a virtual or augmented realm. This tech-savvy marketing creates an immersive and interactive experience, keeping the consumer intrigued and engaged. During the pandemic, however, augmented and virtual reality gave companies the best tools to reach consumers when they couldn’t visit stores. Augmented and virtual reality experiences helped recreate the in-person experiences like trying on products or even previewing them in the home. Other VR marketing experiences enabled customers to even check out new car models…from home! THE RISE OF VR MARKETING AND AR MARKETING EXPERIENCES In January 2021, ReseasrchandMarkets.com released a Covid-19 Impact Analysis for the augmented reality and virtual reality markets. The analysis estimates that the virtual reality market will more than triple by 2025—from $6.1 billion in 2020 to $20.9 billion in 2025. In addition, the augmented reality market will see overwhelming growth over five years, soaring from $15.3 billion in 2020 to more than $70 billion by 2025. While these are projections, the figures represent the changing patterns that reverberated when Covid hit the globe. While Covid might have accelerated the rise of virtual reality and augmented reality experiences offered by companies, these offerings were becoming more widespread even before a pandemic threatened to shut down the globe. Businesses in different sectors have been experimenting with augmented reality experiences via online platforms; cosmetics brands and stores have introduced virtual try on augmented reality apps or experiences. Using a phone or tablet camera, the device can be transformed into both a virtual mirror and a virtual makeover studio. For example, Ulta’s GLAMlab lets shoppers click on different hues of eyeshadow, eyeliner and lipstick to try them on. With just a tap of a finger, the makeup magically appears on the user’s lips and eyes. Looking for a new hair hue? There are augmented reality apps and experiences for that, too! Consumers can even preview different haircuts using augmented reality before they hit the salon! For consumers, these experiences are both fun and a convenience that allows them to see a product before they commit. For businesses, augmented reality marketing experiences like the try-on offerings could help decrease customer returns and increase customer satisfaction. Customers might even make additional purchases if they find a new color or product that they simply can’t resist! VR Marketing in Tourism [https://relaycars.gryffin.com/wp-content/uploads/2021/10/VR-Marketing-in-Tourism.jpg] VR MARKETING IN TOURISM Virtual reality and augmented reality marketing also swept into the tourism industry during Covid. Museums across the globe shutdown, and while some already offered some virtual experiences, others might not have been so prepared. Survival could have required online adjustment and creating experiences that homebound tourists could enjoy via their devices. Museums provided virtual tours. Sitting at home, anyone could take a peek at the ceiling of the Sistine Chapel. They also could view different exhibits at the Louvre. Some museums even offered more one-on-one experiences. Private virtual tours could have been arranged. Online classes also were offered; kids and adults might have been able to participate in a variety of cultural experiences. Outdoor exhibits or cultural sites might have been open, but areas that normally experienced heavy crowds might have closed. During Covid—and even still today—UNESCO offers virtual tours of World Heritage Sites. Experience distant lands and cultural sites from the comfort of home that can be accessed through Google Arts & Culture and/or YouTube. Virtual tours include Mudejar Architecture of Aragon, Spain; Pampulha Modern Ensemble in Brazil; Risco Caido and the Sacred Mountains of Gran Canaria Cultural Landscape in Spain; Kilimanjaro National Park in the United Republic of Tanzania; Le Canal du Midi in France and several more! The Smithsonian’s Museum of Natural History even offers its own augmented reality experience for guests. Download the app Skin and Bones to use within the museum’s “Bone Hall.” The app projects details about the skeletons found within the exhibit. The app also can be used remotely for guests who can’t visit the museum; just print out pictures of the exhibits and the app will do the rest! Augmented and Virtual Reality [https://relaycars.gryffin.com/wp-content/uploads/2021/10/Augmented-and-Virtual-Reality.jpg] AUGMENTED AND VIRTUAL REALITY TO…RELAX After a year and several months of craziness, most Americans are zapped, stressed out and ready for life to go back to normal. Unfortunately, those day spas weren’t always open for business. Or perhaps some consumers just don’t feel comfortable venturing beyond essential errands. Some tech companies have even offered relaxing augmented reality experiences via apps. Need to chill out from home? Gardzen-AR Meditation is augmented reality meditation. The app projects calming images into the room and gives users wonderful relaxing sounds for calming meditation. FishingGO AR turns an area into an aquarium. Users can even get info about the fish. But sitting in a virtual aquarium might be soothing for those who need a mini tropical vacation…at home. Some spas, though, are offering their own augmented or virtual reality experiences to enable guests to immerse into a relaxed state. American Spa reports that several spas use Guided Meditation VR. Guests sit in a massage chair and can escape virtually to the environment of their choice. The spa also includes sensory features to add to the ambiance and experience. For guests in areas that are far removed from tropical paradise, this virtual escape may be a much needed getaway. For half an hour, guests are transported and soothed by the experience. Now, not only can guests just go to the spa for a massage, facial and mani/pedi, but they also can take a break from their daily reality in the tropics. No need for a plane ticket…just wear goggles! VR MARKETING AND AUGMENTED REALITY IN CAR SHOPPING The automobile industry probably wasn’t as prepared to pivot to online as the other industries during Covid. However, the industry was forced to spring into the web to offer online buying (in some areas) and other virtual experiences. But even before the pandemic, some companies were already jumping into augmented and virtual reality to heighten the user experience. Augmented reality has been used to allow customers to virtually interact with cars from their home…or anywhere. While the industry might have offered some virtual reality experiences, too, augmented reality has really been the standout technology because it’s so widely available via phones and other devices. For marketing purposes, augmented reality is used to allow customers to see vehicles up close…and even virtually interact with the models. This technology also has allowed consumers to gain additional information during the research phase of their buying journey. For example, sites like RelayCars allow customers to drop the vehicle into their environment. Customers can walk around the car, look inside at the interior and even swap out the paint hue. While pictures can help customers gain some perspective about the design of the car, photos don’t provide context in other ways. However, augmented reality showcases a model of the vehicle that can even be life-sized. The consumer can choose to drop their dream car anywhere; they can even preview the vehicle in the driveway or see it parked in the garage. VR marketing and augmented reality marketing is a benefit for both consumers and businesses. There isn’t a forced commitment expected from the consumer; swiping on a virtual blush could lead a consumer to a new favorite product. Or they could discover that the hue looks awful. For businesses, technology might help lower returns and dissatisfaction from customers. If they can see a product before they buy it, there is no surprise. They might even stay within the app or experience trying out other products. Augmented and virtual reality also lets individuals experience the unexpected…and perhaps even the once unattainable. The consumer also could visit faraway lands that introduce them to other sites and culture. Augmented and virtual reality opens doors and possibilities. That virtual tour could lead to a real-life tour years later. Even car shopping can be simplified thanks to augmented and virtual reality. The old cliché is that a picture is worth 1,000 words. But for cars, how much information can be gathered from a two-dimensional image? Buyers want to interact; they want to see that vehicle. During Covid, virtual or augmented reality experiences might have been a great resource in previewing and researching different cars. With augmented reality, the vehicle appears in the real environment. Users can change the paint color. They can walk around the car…and look inside. The car comes to life; the user is in control. The augmented reality and virtual reality market is expected to grow dramatically over the next five years. By 2025, the augmented reality experiences that consumers know today might have evolved into something beyond today’s imagination. Will sensory experiences be integrated into augmented reality? Will shopping become a virtual reality experience? Maybe those much anticipated augmented reality glasses will be the norm…and AR will appear before our eyes without an app. The virtual road might be augmented with all types of possibilities for the future!

Categories: Virtual Reality
A Guide to Using A Virtual Truck Customization Tool

A Guide to Using A Virtual Truck Customization Tool

October 13, 2021

Buying a vehicle is one of the biggest financial commitments you will make in your lifetime. This is especially true if you are planning on buying a truck. Pick-up trucks are typically more expensive than other passenger vehicles due to their size and weight. In 2019, the average cost of a new pick-up truck increased to $38,000, which is much higher than the average price of a new sedan, which decreased to $27,000 during the same year.  If you’re going to spend tens of thousands of dollars on a pick-up truck, it’s important to make sure you are completely satisfied with your purchase. One way to do this is to explore your options and build the vehicle of your dreams using a virtual truck customization tool.  As its name suggests, a virtual truck customization tool is an online tool that allows you to preview what various features and options would look like on a specific truck model. How does it work? Where can you find this type of tool? Here’s what you should know: Virtual Truck Customization [https://relaycars.gryffin.com/wp-content/uploads/2021/11/How-Do-Virtual-Truck-Customization-Tools-Work.jpg] HOW DO VIRTUAL TRUCK CUSTOMIZATION TOOLS WORK? Truck customization tools are typically powered by virtual reality, augmented reality, and/or three-dimensional (3D) technology. These technologies are used to make the customization tools more realistic and lifelike to enhance the overall experience for the consumer. 3D technology is used to add depth to the vehicles so they don’t appear like flat, two-dimensional images on the screen.  Many virtual customization tools are supported by virtual reality technology. This innovative technology creates a fully immersive experience by transporting users to a computer-generated environment. The user will feel like they are actually in the simulated environment. They will even be able to interact with various elements of the simulated environment just like they would in the real world.  Thanks to this technology, consumers will feel like the vehicle they are actually standing in front of the vehicle they are customizing rather than looking at it through a screen.  Unlike virtual reality, augmented reality does not transport users to a simulated environment. Instead, it allows users to add digital elements such as sounds or images to their real world environment. In other words, it blends the digital world and real world together. A customization app powered by augmented reality may allow the user to project a digital model of their customized truck into their surroundings.  THE BENEFITS OF USING A VIRTUAL TRUCK CUSTOMIZATION TOOL There are countless reasons why you should use a virtual truck customization tool, including: * Discover new options. These tools can introduce you to customization options that you may not know about. For example, you may not know that a truck is available in a specific paint color or with a certain type of leather interior.  * Make smarter purchase decisions. If you’re thinking about upgrading your existing truck with new wheels, tires, or a paint job, using this type of tool can ensure you are satisfied with the end result. You can see what the upgrades would look like before you pay for them so you can make sure you will be happy with the final product.   * Research your options when buying a new truck. If you’re thinking about buying a new truck, skip the trip to the dealership and research your options from home using a virtual truck customization tool.  * Fun for truck lovers. Even if you aren’t planning on buying a new truck or upgrading your existing truck, you can still use these online tools for fun. Exploring different truck customization options is a great way for truck lovers to pass the time. WHAT ARE THE BEST VIRTUAL TRUCK CUSTOMIZATION TOOLS? There are a number of different virtual truck customization tools out there. Some of the best options include: * Carwrapper * Manufacturer Websites * Fuel Off Road * RelayCars Virtual Truck Customization [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Carwrapper.jpg] CARWRAPPER A car wrap is a vinyl film that is applied to the exterior of a vehicle to create a custom, unique look. If you’re thinking about getting a car wrap for your new truck, you may want to use the Carwrapper customization tool to see what a specific wrap will look like on the vehicle of your choice. To get started, open the Carwrapper app and select the make and model of the truck you want to customize. Then, choose one of the wrap material options from the app’s extensive library. You will also need to select a finish for the wrap material. You can choose a matte, glossy, chrome, metallic, or pearl finish for your custom wrap. Once you’re satisfied with your selections, apply the car wrap to the virtual vehicle to see what it looks like. Using this tool allows you to preview what a wrap will look like on your truck in advance so you don’t end up paying for something you don’t like. MANUFACTURER WEBSITES Nearly every automotive manufacturer has a virtual vehicle customization tool on their website. These tools allow consumers to select a make and model and customize it by choosing different features, paint colors, and other options.  These tools will usually tell you how much the vehicle is based on your selections. If you select optional add-on features, for example, this could increase the price of your truck. There is one downside to using a customization tool on a manufacturer’s website: your options are limited. For example, if you visit Toyota’s website, you will only be able to customize trucks manufactured by Toyota. This makes it difficult to compare your options when trying to decide which vehicle to purchase.  So if you are trying to decide whether you should purchase a Toyota Tundra or Chevrolet Silverado, for instance, you will need to visit two different websites to customize and compare these trucks.  Virtual Truck Customization [https://relaycars.gryffin.com/wp-content/uploads/2021/11/Fuel-Off-Road.jpg] FUEL OFF ROAD Fuel Off Road is an online retailer that exclusively sells wheels and tires for trucks and other passenger vehicles. This retailer’s website has a virtual customization tool, however it only allows you to customize the vehicle’s wheels and tires. You cannot customize any other elements of the truck.  You also cannot choose a specific make or model when customizing your vehicle. Instead, the tool will simply show you what different wheels and tires would look like on a generic truck. Even though this tool does not offer as many features as other customization tools, it is a great way to preview what different wheels and tires will look like on your truck. If you’re thinking about upgrading your wheels and tires, you may want to consider using this tool first. RELAYCARS RelayCars is the best virtual truck customization tool for consumers. This tool, which is accessible via your smartphone or tablet, has an extensive library with over one thousand different sedans, SUVs, vans, high-end sports cars, and pick-up trucks.  After making your selections, explore the vehicle by zooming in or out. You can also rotate your custom vehicle to see it from every angle. Click or tap on “3D view” to examine a three-dimensional, realistic digital model of the vehicle. This tool also provides you with basic information about each vehicle you customize, including its price, fuel efficiency, and other general specs.

What is the Best Car Color Change App?

What is the Best Car Color Change App?

October 6, 2021

You will need to make a lot of decisions during the process of buying a car. You will need to choose a body style, make, model, transmission, drivetrain, and trim level, for starters. Another thing you will need to decide on is the color of the vehicle. Most makes and models come in a wide range of colors, but you may not be able to see every color option in person before deciding which vehicle to purchase. How can you make an informed decision regarding the color of your vehicle? Fortunately, there’s an app for that. A color change app allows you to preview what different paint colors would look like on the exterior of a specific vehicle. How do these apps work? Which color change app should you download on your smartphone or tablet? Here’s what you need to know: Car Color Change App [https://relaycars.gryffin.com/wp-content/uploads/2021/10/How-Do-Car-Color-Change-Apps-Work.jpg] HOW DO CAR COLOR CHANGE APPS WORK? Every car customization app is unique, so the way these apps work can vary. But in general, here’s what you will need to do to use a car color change app: 1. Visit the Apple App Store or Google Play Store to download the app of your choice on your smartphone or tablet. 2. Browse through the app’s library to select a vehicle. The vehicles that are available in the library will vary depending on the app. 3. Choose a paint color. Once you select a vehicle, you should be given the option of applying a new paint color to the car. Review your options and tap or click on the paint color of your choice. 4. Preview the paint color. Tap or click to apply the paint color to the selected vehicle. These apps use various technologies, including 3D technology, virtual reality, and augmented reality, to make the experience as realistic as possible. As a result, the image you see should be an accurate representation of how the vehicle will look with the selected paint color in real life. That’s all it takes to give your virtual vehicle a custom paint job. WHY SHOULD YOU USE A CAR COLOR CHANGE APP? Having a car color change app downloaded on your smartphone or tablet can come in handy in many different situations, including: * You’re preparing to buy a new vehicle. If you’re thinking about buying a new car, use a color change app to view your color options before making a purchase decision. Using a color change app in this manner may save you a trip to the dealership and simplify the car buying process.  * You’re getting a new paint job. These apps are also useful if you’re thinking about getting a new paint job for your current car. Use a color change app to explore your options and figure out which color you want to paint your vehicle. Doing this ensures you choose a color you are happy with so you don’t regret your decision. * You want to have fun. Even if you aren’t buying a new car or making changes to your current car, you can still benefit from downloading a color change app. Car lovers will enjoy using these apps to see different vehicles in a wide range of colors.  Car Color Change App [https://relaycars.gryffin.com/wp-content/uploads/2021/10/Top-Car-Color-Change-Apps.jpg] TOP CAR COLOR CHANGE APPS AVAILABLE FOR DOWNLOAD  There are a number of different car color change apps available for Android and iOS devices, but some are better than others. Here are the best car color change apps: * RelayCars * Car Color Changer * Color Splash * Carwrapper * Automotive Manufacturer Websites RELAYCARS RelayCars is the best car color change app for Android and iOS devices. Download the RelayCars app on your smartphone or tablet to get access to an extensive library of over one thousand vehicles. You can choose from a wide range of sedans, SUVs, vans, trucks, sports cars, and other passenger vehicles.  After you select a vehicle, paint color options will appear. You will only see paint colors that are available for the vehicle you selected. For example, if a manufacturer only makes a specific model in gray, white, black, and red, you will only be able to see the vehicle in these four colors.  The colors you see in the RelayCars app are accurate representations of how the colors appear in real life. You can preview as many colors on as many vehicles as you would like. This app is powered by innovative technologies that bring the vehicles to life. In fact, you may even feel like you’re looking at the car inside a dealer’s showroom rather than through your computer, smartphone, or tablet screen.  CAR COLOR CHANGER The Car Color Changer app is another option. This app allows you to preview paint colors on different body styles. However, it does not allow you to preview paint colors on a specific make and model. You can only choose between a generic full-size car, sedan, or hatchback.  Once you choose a body style, you can select from a wide range of different paint colors. You can see what the vehicle would look like painted in one color or play around with bold, multi-colored designs. This app also gives you the option of changing the color of the car’s rims. You are in creative control when using the Car Color Changer app. Unfortunately, the Car Color Changer app is only available for Android devices.  Car Color Change App [https://relaycars.gryffin.com/wp-content/uploads/2021/10/Color-Splash.jpg] COLOR SPLASH Unlike the other options on this list, the Color Splash app was not designed specifically for automotive consumers. Color Splash is a photo editing app that allows users to add color effects to any photo they take or upload. If you want to use this to change the color of a vehicle, simply upload or take a picture of the car. The Color Splash app is fairly simple to use. Once you take or upload a photo, all you need to do is select a color from the menu at the bottom of your screen. Then, use your finger or mouse to apply the paint color to the photo of your vehicle. You will need to color in every part of the vehicle in order to see what it would look like in the selected paint color. CARWRAPPER Some people choose to get a car wrap rather than a paint job. A car wrap is a vinyl film that is applied to the exterior of a car. Some car wraps are solid colored, whereas others feature fun and funky designs. If you’re thinking about getting a car wrap, download the Carwrapper app to preview your options first. You can preview wraps in various colors, materials, and finishes. You can also select the specific make and model you want to wrap, which makes it easier to visualize exactly what your vehicle will look like with your selections.  AUTOMOTIVE MANUFACTURER WEBSITES Most automotive manufacturers have color change tools available on their websites. To use these tools, simply visit a manufacturer’s website, select a model, and click on the paint color you want to preview. There is one downside to this option, though. If you use the color change app on the Toyota website, you will only be able to preview different paint colors on Toyota vehicles. If you want to explore paint options for a Honda, you will need to open a new window to visit the Honda website. Each manufacturer has a different tool, so it may take time for you to figure out how to use each one as you travel from website to website.