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What is an Augmented Reality Projector?

What is an Augmented Reality Projector?

February 28, 2022

Augmented reality could be the portal that many consumers use to enter the future metaverse. However, in many ways, the metaverse is already a reality. The metaverse might be considered anything that exists in the virtual or augmented reality realm; the graphic depictions aren’t real, but they are a new way to experience products, places and even interact with friends, too. Most consumers access augmented reality via their phone or tablet. There is a product that can project augmented reality data on any surface; this augmented reality projector lets users experience augmented reality without a device. ABOUT THE AUGMENTED REALITY PROJECTOR An augmented reality projector can produce static augmented reality graphics or dynamic augmented reality graphics. With static graphics, the images don’t really change. This could be a product image appearing before an individual or something similar. Dynamic projections, though, allow the user to interact with the image. The user could somehow touch the image or the image could move. With projected augmented reality graphics, there is a need for an augmented reality projector. The company Lightform makes AR scanning devices to work with their projectors that can be used for a variety of experiences. AUGMENTED REALITY PROJECTION EXPERIENCES Augmented reality experiences deployed via projectors can let users step away from their phones and immerse in the augmented reality adventure or experience. Projectors can let artwork come alive or even create graphic depictions of products, too. Some unique augmented reality projections using Lightform’s equipment include Christmas light shows, projected art work, and even an augmented reality bar. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/How-Augmented-Reality-Projections-are-Changing-the-Wedding-Industry.jpg] HOW AUGMENTED REALITY PROJECTIONS ARE CHANGING THE WEDDING INDUSTRY Augmented reality projections have been around for several years, and one popular use of these cool graphic experiences is at weddings. In fact, augmented reality projections are transforming the standard wedding experiences to transport guests to other locations and even to animate cakes. AUGMENTED REALITY WEDDING CAKES Don’t worry, the cake is still edible! However, augmented reality wedding cakes add an immersive and artistic element to the standard sweet tradition. Augmented reality projectors can cast images on wedding cakes to create unique and beautiful designs and animated features. Disney patented this experience in 2012. Those who opt for a Disney wedding experience can enjoy animated wedding cakes with amazing themed projections. AUGMENTED REALITY WEDDING RECEPTIONS Couples who can augment their wedding reception can use ‘projection mapping’ to create a unique themed ambiance for their reception. This technology can let couples transform their reception venue into a tropical location or even augmented scenes from another country into the space. The site Creative Joy explains that this technology also could be used to project a beloved family member, too. Anything is possible with augmented reality projections. Couples can create their dream destination wedding without even leaving home! AUGMENTED REALITY MUSEUM PROJECTION EXPERIENCES With augmented reality projections, museum exhibits also could come to life. The artist could integrate augmented reality into their exhibit. There could be an immersive element with which guests could interact. However, some artists create their artwork in augmented reality. CAN CONSUMERS USER AUGMENTED REALITY PROJECTORS? Consumers can purchase augmented reality projectors. Those who are interested in creating unique art experiences might be drawn to these devices. However, projectors also could be used to project augmented reality graphics onto homes. Christmas light displays could include graphic elements via augmented reality projectors. Individuals who are tech savvy could enjoy creating unique and immersive holiday experiences. The home also could be augmented for Halloween, too! Currently, though, Lightform’s products are out of stock. Individuals interested in pursuing augmented reality projection technology might need to research options. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Personal-Augmented-Reality-Projectors.jpg] PERSONAL AUGMENTED REALITY PROJECTORS For consumers who want to experience augmented reality projections but who don’t want to invest in the equipment to create these experiences, there are other augmented reality options. While museums could include immersive augmented reality projection exhibits, consumers also might find this technology at concerts or other venues, too. The easiest way for consumers to experience augmented reality, though, is simply by using their phone or tablet. The camera on these devices is used by augmented reality apps to capture the real environment; the graphic elements are then dropped into the user’s space. Many augmented reality apps are available via Google Play (for Android) and the App store (for Apple), and these apps are often free, too. Augmented reality apps are a simple and inexpensive means for consumers to use this technology and become familiar with how it’s deployed. Those new to augmented reality experiences can download augmented reality-based games like Pokémon GO. This is one of the most popular augmented reality games available, and it’s become a cultural phenomenon. Players search the real world to find animated Pokémon. They are often found hiding everywhere and anywhere; users need to use caution when playing the game, though. It’s easy to stare at the phone and get caught up searching for the characters. Pay attention to surroundings. AUGMENTING THE SHOPPING EXPERIENCE Augmented reality experiences also can be accessed via store websites for free. Many stores and businesses now offer augmented reality try-on experiences to let shoppers preview products. Stores like IKEA and Crate & Barrel let shoppers place furniture in a room to preview it. This can help the consumer better understand if an item will work in their space or even complement their other décor and furnishings. There also are augmented reality experiences that let consumers preview paint colors. Use the phone or tablet camera to capture the image of a room’s walls, and watch paint colors magically appear. Swipe on different hues to find the best option for the space. Even cosmetics are augmented now to simplify the search for the perfect shade. Some businesses let consumers access augmented reality experiences that let them swipe on augmented reality lipstick, eyeliner, mascara and more. When shopping for products online, consumers can use this experience to ensure that the product flatters their complexion. While consumers will enjoy the freedom to experience and experiment with different products, businesses might benefit, too. If consumers can preview an item before purchasing it, they may be less likely to need to return the item. Augmented reality creates an opportunity to fully explore a product before committing to the purchase. AUGMENTED REALITY WORKOUTS The phone also can project graphics to motivate a workout, too. The app Zombie, Run! shows graphic depictions of zombies. When using the app, the individual has to escape the pursuing zombies. Participants have to complete missions during their workout. Users don’t have to run, though. They can set a walking pace, too. Those not interested in running from zombies can just use the app AR Runner. The app will show augmented reality graphics that include checkpoints. Runners can race against friends, outrun enemies, etc. The app Plaicise works a bit differently. It actually creates games that become exercises. The game also lets users challenge themselves by beating previous scores. Users also can work out/game with friends. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Automobiles.jpg] AUGMENTED REALITY AUTOMOBILES Consumers shopping for a car also can simplify their search by viewing cars in augmented reality. Numerous car brands offer augmented reality showrooms that let consumers view a model in their space. Using augmented reality to preview a car can let the consumer explore it as they would at the dealership. The vehicle can be dropped anywhere in the user’s environment. The car typically appears to scale, and the user can walk around the vehicle to see it from different angles. Some augmented reality experiences let the user look inside the car, too, or even change the paint color. Many car buyers shop from home, and augmented reality can provide more insight about a vehicle than standard two-dimensional photos. RelayCars provides thousands of vehicles that consumers can preview via 3D imagery on the screen or in their environment with augmented reality. Users can explore any model and drop it in a room, the backyard or just garage. They can walk around the vehicle to get a better understanding of the car’s design. While augmented reality doesn’t allow for physical interactions with a vehicle, users can get an up-close look at their favorite models. For some buyers, this can help them better decide if the car is worth exploring in person. With sites like RelayCars, shoppers can not only preview different models using augmented reality and 3D graphics, but they also can shop for vehicles, too. Some car buyers don’t want to visit the dealership, and using a site that combines an immersive online inventory with the option to shop online lets buyers explore models at their convenience. With an online car shopping experience, the buyer can explore from home at any time. They don’t have to spend hours at the dealership, and they can find the best car for their budget by scrolling through their options. The future of car shopping might involve immersive experiences like augmented reality and online shopping experiences. Younger generations are comfortable with online shopping experiences, and these buyers could prefer skipping the dealership for a remote buying process. With RelayCars, buying a car can be an immersive experience that transforms the shopping process into an entertaining and enjoyable online adventure.

Here’s How Augmented Reality Advertising Immerses Consumers into the Messaging

Here’s How Augmented Reality Advertising Immerses Consumers into the Messaging

February 21, 2022

Standard advertising was launched via print, radio or television campaigns. Consumers were used to viewing their favorite products in slick print ads in magazines or in simple black and white messaging in newspapers. Many companies also reached their key demographics via television or radio commercials. Now, though, advertising messages are launched in highly targeted campaigns via Facebook, Google and other online channels. In addition, many companies are now embracing tactics that engage and immerse the consumer into the messaging. Augmented reality advertising and marketing campaigns invite consumers to explore a fully immersive environment that immerses the consumer into the company’s messaging to engage and excite them and, hopefully, to also influence their buying decisions. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/What-is-Augmented-Reality-Advertising.jpg] WHAT IS AUGMENTED REALITY ADVERTISING? Augmented reality advertising campaigns require the consumer to use a phone or tablet’s camera function to enter a new world. The camera captures the user’s real-world environment, and the campaign projects unique graphic elements to create an interactive experience. These campaigns can be fun and informative; they can transport consumers to a different world and invite them to explore products through games and adventures. Augmented reality also could provide a unique look at the company’s history, too. While augmented reality advertising and marketing campaigns aren’t new, they are gaining popularity. Augmented reality experiences can be uncovered via beverage cans, pizza boxes, wine labels and more. Even children’s meal packaging at fast food restaurants has been augmented. Here’s a peek at how businesses have used augmented reality experiences to heighten engagement and immerse consumers into their brand messaging: MCDONALD’S McDonald’s has used augmented reality for advertising and other experiences for years. In Australia, the fast food giant augmented its annual Monopoly game.  Users could download an app and hunt for the cards for the game. The goal was to collect all the property cards in a color group.    McDonald’s also augmented its Happy Meal boxes to create immersive experiences based on DreamWorks movies like Mr. Peabody & Sherman and How to Train Your Dragon 2. Experiences were based around ‘healthy foods. Vox reported back in 2014 that McDonald’s also released an augmented reality experience for the World Cup. The restaurant’s fry containers could digitally transform into a soccer goal. The site explained that users could move the ball around their real environment to try to score a goal into the fry box. And, in 2016, McDonald’s released augmented reality Advent Calendars with the help of Blippar. Trays transformed into advent calendars that featured games and other experiences. Every day opened up a new surprise or experience. STARBUCKS The coffee franchise unveils its holiday red cups each year. In 2019, these famous cups integrated augmented reality experiences for Instagram and Facebook that included festive messaging and effects. While this feature might have been limited to the holiday season, it was yet another way for Starbucks to get consumers excited for their yearly tradition. Consumers also could share their cups via Instagram Stories and include the augmented reality effects, too. PIZZA HUT Pizza boxes became a video arcade when Pizza Hut augmented its packaging to include an interactive Pac-Man game. Consumers could use their device camera to capture the box and transform it into the familiar Pac-Man screen; the digital yellow character could then be navigated to gobble up ghosts right on the box! Consumers could use QR codes on the boxes to access the experience. AUGMENTED REALITY WINE LABELS While augmented reality wine labels aren’t necessarily standard advertising, they do entice the consumer to explore the brand and the brand’s messaging in more detail. Augmented reality wine labels can incorporate any story the brand wishes to tell and launch a complementary augmented reality experience to fully narrate that story. For example, 19 Crimes lets consumers learn more about those convicted of the 19 crimes and meet the warden, too. Snoop Dogg’s Cali Rose label features an augmented reality Snoop experience. Many brands include augmented reality experiences via ARWine, Winerytale, Living Wine Labels (includes 19 Crimes and Snoop Dogg’s Cali Rose and others), and some brands even launched their own AR apps. VASELINE To celebrate its 150th birthday (or anniversary), Vaseline created an augmented reality experience that could be accessed by scanning the tin lid of limited edition products. Users downloaded an app via Google Play or the App Store, scanned the lid and could enjoy a game to learn more about all the ways to use the product (150 ways, to be precise!). Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Preview-Experiences.jpg] AUGMENTED REALITY PREVIEW EXPERIENCES Many brands and businesses use augmented reality to create preview experiences for their product. This allows consumers to virtually try out furniture, cosmetics, eyeglasses and even shoes before buying the product. Preview experiences can provide a similar try-on appeal as the standard dressing room at an in-store experience. Using just their camera on the phone (or tablet), customers can select the item they wish to preview and see that product in their environment. When shopping at home, this takes the guesswork out of purchases. Buying cosmetics without trying them on sometimes means that the consumer selects an unflattering shade. With augmented reality, consumers can swipe on eyeliner, lipstick and more. They can drop furniture into their home or even try on eyeglasses to see if a frame is right for their face shape. For stores, preview experiences could decrease returns and increase customer satisfaction in their purchases. In addition, these preview experiences are entertaining to use; they might encourage customers to explore products just to play around with the experience. This might even result in the consumer buying a product they didn’t know they wanted or needed. AUGMENTED REALITY FACEBOOK ADS Facebook makes it easy for companies to create augmented reality experiences. Facebook explains that companies can pair up with a producer via the Spark AR Partner Network. The ad on Facebook can encourage consumers to open up their camera and interact with products and explore. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Movie-Posters-732x1024.jpg] AUGMENTED REALITY MOVIE POSTERS Movie posters are a form of advertising that has been popular for generations. While movie patrons typically enjoy previews of new movies before their feature film, movie studios also advertise their upcoming releases via simple posters. Movie posters are a popular collector’s item, too. While standard movie posters are still a popular means for studios to advertise their future blockbusters, some movie posters are incorporating augmented reality to allow movie patrons to learn more about the film. In fact, some cinemas opted for augmented reality movie posters to provide their patrons with a unique experience and maybe stand out from the competition. AMC Theaters included a feature on its mobile app that let consumers scan specific posters and find out more info. The movie poster for Toy Story 4 also featured an augmented reality experience. When consumers scan the poster with the Regal Cinema App, they can drop the characters anywhere. Buzz, Woody and Bo Peep could hang out. In addition, the app also let consumers hit a “Bonnie’s Coming” button; this made all the characters fall down (as though they were just toys). AUGMENTED REALITY ADVERTISING FOR THE AUTOMOTIVE INDUSTRY The automotive industry also is incorporating augmented reality into advertising and marketing experiences. Car brands are using augmented reality to provide consumers with unique preview experiences or to explore cars without visiting a dealership. How does this work? Each brand or company might have their own campaign, but many feature a traditional ‘try on’ or preview augmented reality experience for different models. Using the phone or tablet camera, consumers can drop a vehicle model into their own space. They can preview the vehicle in the driveway, the garage or anywhere. Some experiences allow consumers to look inside the vehicle or change the paint hue of the car. Some brands even include different features like videos or other consumer-driven experiences. Brands are embracing augmented reality or virtual reality preview experiences as many car buyers are now going online to research or even buy their cars. These online previews let consumers have an exploratory option that provides more visual data than simple two-dimensional photos or a simple slideshow. With augmented reality, consumers can interact with the vehicle. They can walk around it, and maybe even look inside. The vehicle typically appears in a full-scale size. This lets buyers better understand the design of each different model. Buyers also can visit RelayCars to explore vehicles in 3D models and augmented reality. The 3D images are interactive; buyers can turn them around to see the car from different angles. With the augmented reality experience, buyers can drop the car into their environment. While augmented reality automotive experiences might not let consumers build their vehicle and preview that customized design, this might be something that buyers could enjoy in the future. For now, though, augmented reality provides a virtual exploration that can help buyers better understand different models when they can’t visit the dealership or simply don’t want to drive there. For businesses, augmented reality advertising experiences could become a more mainstream marketing tool. Consumers want to engage and explore different products, and, when shopping at home, augmented reality provides the means to preview products and take the guesswork out of a potential purchase. Augmented reality marketing has created online dressing rooms, virtual makeovers and even virtual at-home car showrooms. Movie posters, coffee cups, and wine labels come alive with augmented reality, and businesses can tell stories in creative and meaningful ways to allow consumers to explore products, learn their history and even find out unique ways to use the products, too!

8 Best Augmented Reality Stocks

8 Best Augmented Reality Stocks

December 27, 2021

Augmented reality is technology that allows you to superimpose images, sounds, and other digital elements onto your real world environment. In other words, it gives you the power to blend elements from the digital world and real world together. Many people associate augmented reality technology with gaming, but it has countless other applications. In fact, augmented reality technology is used in automotive manufacturing, real estate, education, retail, and many other industries.  There are so many ways to use augmented reality, which is why experts predict that this market will experience significant growth over the next few years. In 2020, the augmented reality market was valued at $14.7 billion, but experts believe it will grow to $88.4 billion by 2026. Because so much growth is expected in this market in the near future, now is the perfect time to invest in augmented reality stocks. Here are some of your best options: SNAP SNAP is the stock symbol for the social media app Snapchat. This social media app has a long history with augmented reality technology. In 2016, the company introduced Lenses, which is now one of its most popular features. It’s estimated that around 170 million people use this feature each day.  You can use Snapchat’s augmented reality lenses to change the way you look, your surroundings, or even the sound of your voice. For example, one Snapchat lens uses augmented reality technology to project a pair of bunny ears onto the user’s head.  Snapchat is also in the process of developing a pair of augmented reality glasses for consumers. The glasses, which are called Snapchat Spectacles, will allow consumers to enjoy unforgettable augmented reality experiences.  Snapchat has given out hundreds of pairs of Spectacles to augmented reality creators and influencers. However, the company is still tweaking the design and making changes to the user experience before making them available to the public. If these glasses are a hit, it’s safe to say that Snapchat’s stock price could increase. Augmented Reality Stocks [https://blog.relaycars.com/wp-content/uploads/2022/03/ETSY.jpg] ETSY ETSY is the stock symbol for Etsy, a global online marketplace that allows people to buy and sell unique items. This may not be the first company that comes to mind when you think of augmented reality technology, but Etsy has invested heavily in this technology.  In 2020, Etsy announced that shoppers could now preview what paintings, photographs, or art prints would look like in their home using a new feature powered by augmented reality technology. This makes it easier for consumers to decide which piece of wall art would look best before making a purchase.  This feature is currently limited to wall art, but Etsy has plans to expand it in the future. Eventually, the company would like shoppers to be able to use augmented reality technology to virtually try on or preview any item for sale on Etsy. Using augmented reality in this manner could significantly improve the user experience for Etsy shoppers, which could give the company’s stock price a boost in the years ahead. GOOGL GOOGL is the stock symbol for Google, one of the major players in the augmented reality market.  Google already uses augmented reality technology in a number of different ways. For example, the company now uses augmented reality technology to power its “Live View” on Google Maps. This feature makes it easier for users to understand where they need to go to get to their final destination.  You can also use augmented reality technology to conduct visual searches on Google. This technology allows you to search for something simply by pointing your camera at it.  Google even gives you the power to superimpose three-dimensional objects you see in your search results directly onto your real world environment. Experts believe that Google will introduce other augmented reality products in the future, including a pair of augmented reality smart glasses. There’s no telling when Google’s augmented reality glasses will be available, but their release could have a positive impact on the company’s stock price.  Augmented Reality Stocks [https://blog.relaycars.com/wp-content/uploads/2022/03/MSFT.jpg] MSFT MSFT is the stock symbol for Microsoft, another leader in the augmented reality market.  Microsoft has several different augmented reality products, including the HoloLens and HoloLens 2, which are mixed reality smart glasses. Right now, consumers cannot purchase a pair of HoloLens smart glasses. This product is only available for enterprise use and is widely used in education, health care, and manufacturing.  For example, if a worker on an assembly line needs help putting a product together, they can put on a pair of HoloLens glasses to find the information they need. The glasses will project the information onto their surroundings so they can easily reference it while they work. They won’t need to ask someone for help or step off the assembly line to get the answers they need.  Microsoft also secured an impressive $22 billion contract with the U.S. Army to deliver HoloLens smart glasses to soldiers in training. These glasses have helped Microsoft dominate the augmented reality market and will continue to do so in the years ahead. VUZI VUZI is the stock symbol for Vuzix, which is a company that designs, manufactures, sells, and markets wearable devices powered by augmented reality technology. Vuzi’s M-Series augmented reality headsets are used primarily by workers in health care, manufacturing, and the military. However, the company has also created augmented reality headsets for consumers. The Blade AR device looks like a normal pair of glasses, but is equipped with augmented reality technology for hands-free mobile computing and connectivity.  Vuzi is much smaller and not nearly as well known as other companies on this list. However, its revenue has exploded over the last several years due to the popularity of its augmented reality headsets. Some experts predict that this company will continue to grow as the demand for its products increases.  Augmented Reality Stocks [https://blog.relaycars.com/wp-content/uploads/2022/03/AAPL.jpg] AAPL AAPL is the stock symbol for Apple, a company that has already invested millions of dollars in augmented reality. Apple’s ARKit is a toolkit that allows developers of all skill levels to create augmented reality apps that can be sold in Apple’s App Store. The introduction of this toolkit made augmented reality far more accessible to consumers. Thanks to this ARKit, thousands of augmented reality experiences are now available at consumers’ fingertips.  Experts believe that Apple is also hard at work developing two augmented reality devices. There are rumors that Apple will release an augmented reality headset followed closely by a pair of augmented reality smart glasses. The company has not commented on these rumors, so there’s no way of knowing if they are true and if so, when the products will be released. However, if Apple does release these products, the company could finally take this technology mainstream. FB FB, or Facebook, is going all in on augmented reality. According to a recent report, about 10,000 employees, or one-fifth of Facebook’s workforce, are currently working on projects related to virtual reality and augmented reality. Right now, the company uses augmented reality to enhance the user experience on Facebook and Instagram. For example, Spark AR gives users the chance to learn how to use augmented reality technology to create one-of-a-kind effects that can be applied to photos or videos. You don’t need any prior experience with augmented reality technology to take advantage of this tool. Facebook is also in the process of developing a number of augmented reality products, including a wearable wrist device and augmented reality smart glasses. Experts believe that Facebook will release its first pair of augmented reality smart glasses within the next several years, which could have a huge impact on its stock price.  Augmented Reality Stocks [https://blog.relaycars.com/wp-content/uploads/2022/03/NTDOY.jpg] NTDOY NTDOY is the stock symbol for Nintendo, which was one of the early players in the augmented reality industry. In fact, Nintendo collaborated with Niantic on the production and release of Pokemon Go, an augmented reality app that took the world by storm in 2016. Pokemon Go introduced millions of consumers to the power of augmented reality technology for the first time.  This isn’t the only time that Nintendo ventured into the world of augmented reality. Nintendo 3DS users can access a wide range of augmented reality games simply by pointing the device’s camera at one of the specially designed AR cards. Pointing the camera at one of these cards will immediately launch a game on the device and bring the game’s characters to life in the user’s real world environment.  In 2021, Nintendo announced that it would partner with Niantic again to develop even more augmented reality apps for consumers. Based on the success of Pokemon Go, it’s safe to assume that this partnership will produce popular and exciting augmented reality games for consumers of all ages.  Some experts believe that Nintendo will eventually release a pair of augmented reality smart glasses that will allow users to experience classic Nintendo games in an entirely new way. It’s too early to predict whether this is true or not, but if it is, this device will undoubtedly shake up the augmented reality market. These are some of the many companies that may see an increase in their stock price due to their investment in augmented reality technology.

How Businesses Immerse In Microsoft Augmented Reality Technology

How Businesses Immerse In Microsoft Augmented Reality Technology

December 20, 2021

Augmented reality has become the buzz among tech giants. Facebook is focusing on more immersive experiences and developing its metaverse. Tech writers have been waiting patiently—or not so patiently—for new Apple consumer-driven augmented reality glasses. Google offers many augmented reality experiences including Floom and other augmented reality ‘experiments.’ But what about Microsoft? Has Microsoft gone quiet in the immersive world? The reality is that Microsoft has never stopped augmenting. In fact, Microsoft’s HoloLens has been wired into enterprise usage for years. Interested in immersing into the augmented world? Here’s how Microsoft augmented reality has changed business thanks to HoloLens. WHAT IS HOLOLENS? Microsoft’s HoloLens is a ‘mixed reality headset.’ Businesses can use HoloLens to support development and design of products or even to train employees. HoloLens can launch virtual reality experiences or augmented reality experiences. The usage may depend on the needs and requirements of the business. But the seemingly hybrid technology of the glasses (or headset) is why Microsoft refers to it as ‘mixed reality. Many bill HoloLens as augmented reality, but its uses for business are a bit virtual in design. That is, meetings can be held via HoloLens, with individuals appearing at tables or elsewhere during the virtual sessions. The holographic or digital images appear in the real environment, which is the definition of augmented reality. For many users, this experience can appear as though it is virtual in design. The term ‘virtual,’ though, is often interpreted differently by tech professionals and consumers. As for consumers, they cannot purchase a HoloLens just for their own use, for gaming or even just for fun. For now HoloLens is only used by businesses. However, a Wall Street Journal interview revealed that a consumer HoloLens will be a reality in the future…although perhaps not in the near future.   Microsoft’s competitors, though, also are eyeing a consumer-driven pair of augmented reality glasses; while Facebook launched the Facebook x Ray Ban Stories glasses, they don’t include any augmented reality tech. HOLOLENS MESHES AUGMENTED AND VIRTUAL REALITY While the HoloLens experiences might seem to mesh augmented and virtual reality for those who jump into the experience, Microsoft also has launched its Mesh platform that is a unique hybrid of these two technologies. Tom Warren with The Verge interviewed Microsoft’s Alex Kipman while wearing a HoloLens 2 and utilizing the Mesh platform. Warren wrote that the experience “…felt like a Microsoft Teams meeting set in the future.” Warren joined Kipman in a virtual conference where Kipman appeared—albeit virtually as an avatar—at Warren’s coffee table. The experience included Kipman sharing different virtual objects with the writer, who could then make changes to the objects. Mesh allows unique collaboration and conferences or meetings that are virtual, yet face-to-face, too. Coworkers or colleagues appear in space, even when they might be across the globe. MERCEDES BENZ AND EMPLOYEE TRAINING Mercedes Benz has utilized HoloLens for aiding technicians in making repairs via its Virtual Remote Support. The tech wears HoloLens glasses, which shows a remote team or expert what the technician sees. Repair guidance–like images and other instructions–can be digitally overlaid on top of the real mechanics of the vehicle. In this way, the technician has virtual—or augmented—assistance to guide the repair process. And as the technician is linked to a remote expert, they also can communicate.   CNET reported that Mercedes Benz was equipping all dealerships with the technology. FORD AND CAR DESIGN While clay models in car design might never disappear completely, augmented reality might be a new high-tech aid for designers to simplify the design process. Ford embraced the use of HoloLens during the pandemic to allow designers to make some changes to car designs virtually. During the pandemic, Ford executives also used virtual reality to collaborate when many team members worked from home. Microsoft Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/HoloLens-in-Manufacturing.jpg] HOLOLENS IN MANUFACTURING HoloLens also is utilized in the manufacturing sector. Delta ModTech discussed the three main ways it used HoloLens: Factory Acceptance Tests (FATs), employee training and equipment servicing. HoloLens provided a remote entryway for clients to participate in FATs even when they weren’t at the factory. The glasses also aided employee training in that HoloLens provided a unique way for the factory to host live step-by-step instructions. And HoloLens also aided service issues by superimposing data and instructions on machines. Microsoft Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/HoloLens-and-NASA.jpg] HOLOLENS AND NASA Augmented reality can be out of this world! NASA scientists used HoloLens to explore Mars…virtually. Data from Insight was used to project Mars terrain digitally atop a lab. In addition Lockheed Martin engineers also used HoloLens to design spacecraft. The glasses showed instructions and included voice guidance, too. AUGMENTED REALITY FOR CONSUMERS? While consumers cannot purchase a HoloLens for entertainment or other use, could a consumer-driven HoloLens be in the future for Microsoft? The tech industry has a huge interest in developing augmented reality glasses for the consumer market. The augmented reality ball might be in anybody’s court right now. Tech writers have been awaiting Apple augmented reality glasses for quite some time. With Facebook morphing into Meta, though, the focus on a metaverse and augmented reality could see the ball bounce in favor of team Meta. While consumers are still waiting for glasses that will let them peer into an augmented reality universe, there are many experiences available for consumers that are free…and augmented! GOOGLE Those with Android devices can experience a range of offerings from Google, including Floom. This cool augmented reality experience lets users create a tunnel (or portal) anywhere in their environment and see on the other side of Earth. Floom can be adjusted to dig at different angles, and this allows users to see all different places around the world…from the same original location. Who knows what will show up on the other side! But users can have fun exploring different augmented reality adventures. Google also lets users post experiments. The latest drop is from Oio and is called Bouncing Bands. This augmented reality experience transforms spaces into music. The experiment experiences are accessible via Android devices. APPLE Apple might be working on augmented reality tech for the future, but until an announcement is made, tech experts can only theorize what that product would or could be. In the meantime, though, owners of Apple devices can enjoy free augmented reality experiences via the App Store. Those new to augmented reality can enjoy playing around with the graphic immersive technology with games like Pokemon GO; using the camera on a phone or tablet, users can hunt and catch Pokemon anywhere. They could even be hiding in the home! There are many different augmented reality apps to explore via the App Store. Download enrichment apps that allow users to immerse in science and explore their environment. For example, the app Seek (which is available via Google Play, too) can capture the image of flora and fauna in the user’s environment and instantly identify it. Is that Poison Ivy? View the plant in the camera and find out! The game Stack AR lets users play a tower building game on any surface in their environment. Interested in getting a tattoo but afraid of committing? INKHUNTER is an augmented reality app that lets users preview ink anywhere on their body! Is that dragon a good idea? Test it out before letting the needle make it permanent. AUGMENTED REALITY TRY-ON EXPERIENCES AROUND THE WEB Businesses and stores offer augmented reality experiences via apps or just online. Stores can offer try-on experiences that let customers preview products before purchasing them. For example, IKEA and other stores let users drop furniture into a room to see how it fits and how it looks. Before the launch of augmented reality technology, buying cosmetics was really a best guess and cross your fingers scenario. Would the shade look the same on the lips as it did on the screen? Buyers would have to wait to find out…and sometimes it would lead to frustration and returns. Augmented reality experiences are featured on different product sites and stores that let consumers swipe on products virtually. The camera acts as a mirror, and users can select a certain product and color to swipe on eyes, lips, and cheeks. Some experiences even let consumers preview hair colors! Even shopping for a new car can now be simplified with augmented reality tools. RelayCars offers consumers different options for researching and previewing different vehicle models. Vehicles can be previewed on screen via 3D imagery; these images can be rotated so that shoppers can see the vehicle from all angles. RelayCars also gives consumers the option to utilize augmented reality for a more immersive experience. With the power of augmented reality, RelayCars lets users drop any vehicle model into their environment. They can walk around the car and see it up close. Users can even see how that car might look parked in their garage or in the driveway. If Apple, Facebook or Microsoft launches consumer-driven augmented reality glasses, these immersive experiences might become the normal way of shopping and exploring new products. While new augmented reality glasses could be expensive when they debut, they also could eventually become mainstream…like the smartphone.But before consumers can view the world in rose-tinted augmented reality glasses, they need to debut. And the race is still on to see which tech giant will unveil them first!

How Do Schools Use Augmented Reality in Education?

How Do Schools Use Augmented Reality in Education?

December 15, 2021

Generations of students once remember using chalk and a blackboard to write out math problems and learn their alphabet. Those dusty boards then led to dry erase boards…which eventually morphed into smartboards. Computers, too, were once a rare classroom feature. Today’s students often have their own laptop. Technology dominates the classroom, and lessons are becoming more immersive thanks to augmented reality and virtual reality platforms. How do schools use augmented reality in education? The real question should be how DON’T schools use this technology! Augmented reality and virtual reality are used to enhance science lessons, to help students discover the universe and even to teach doctors about human anatomy. Education is augmented, and technology is creating immersive experiences that enable students to explore and discover subjects like never before. AUTOMOTIVE EDUCATION Students learning to repair vehicles and other aspects of car mechanics are learning immersively thanks to the power of augmented reality. In an interview with ABC Action News, one student explained that augmented reality allowed a safer learning environment as students navigated repairs of hybrid and electric vehicles. With augmented reality, the student explained, the steps were detailed and allowed full understanding of how to do the repairs…safely. Augmented reality also is used by professional technicians. For example, Porsche technicians use “Tech Live Look,” which uses augmented reality glasses that feature lights to illuminate shaded areas and the glasses can even magnify tiny details. Glasses also are used by the techs to communicate to a tech team that can provide help during difficult repairs. The glasses show what the tech is seeing and show the image to the virtual team. Mercedes-Benz also has implemented augmented reality to help technicians during repairs. Mercedes-Benz uses Microsoft HoloLens 2 headsets to communicate with a remote team, too. The headset also shows holograms and other instructions to help ease the repair process. Augmented Reality in Education [https://blog.relaycars.com/wp-content/uploads/2021/12/Medical-Education.jpg] MEDICAL EDUCATION New York University’s Langone Health integrates augmented reality into the medical curriculum. The school offers a “Living Anatomy” course, which utilizes augmented reality to sub in for the dissection of cadavers. Instead, students learn with “photorealistic scanned cadavers and specimens.” In addition, augmented reality lets students receive immersive instruction related to more difficult anatomy. And the school explains that faculty will create their own augmented reality models as well as augmented reality (or virtual reality) exercises. Augmented reality also could theoretically be used to explore surgical education, too. As exercises and lessons are virtual and immersive, students could make mistakes without consequence. Augmented reality or virtual reality could let students safely explore procedures in a harmless environment via simulated experiences that are conducive to the medical school experience. ELEMENTARY EDUCATION AUGMENTED REALITY Younger generations—including Generation Z—have lived their entire lives with social media and, of course, the internet and computers. Navigating new technology is simply part of their lives and their social world. Today’s elementary students often have their own laptop or notebook computer that links them to lessons and assignments. Schools also may utilize different programs that complement subject material. For example, reading programs may be used to help early readers gain fluency and confidence. Augmented reality programs might be integrated into the curriculum, too. In fact, sites like Edutopia offer a list of programs that educators can use in their classrooms. Recommendations include: COSPACES EDU This program enables students to create their own augmented reality experience. QUIVER MASKS Students create masks via augmented reality. These masks let students immerse in a story as a character or even an animal. NARRATOR AR This augmented reality program focuses on handwriting development. Letters come alive! WONDERSCOPE Compatible with iOS, Wonderscope immerses children into stories by bringing the action and characters into the real environment. Parents can download this at home, too! Augmented Reality in Education [https://blog.relaycars.com/wp-content/uploads/2021/12/Virtual-Reality-in-Education.jpg] VIRTUAL REALITY IN EDUCATION Augmented reality might be the most accessible technology, as these experiences can be downloaded via phones. However, schools also are utilizing virtual reality to immerse students deeper into learning. While augmented reality overlays graphics on top of the real environment, virtual reality takes the learning into another realm. Accessing virtual reality requires a headset, and this allows the user to enter the experience or lesson. EdTech reports that virtual or augmented reality can allow students to improve their focus, and this is especially beneficial for children with ADHD who may become easily distracted. EdTech also interviewed a special education teacher who used virtual reality to deploy field trips for her students. With virtual reality headsets, her students were able to explore a greenhouse! For some school districts, the price of headsets for virtual reality could pose an issue. However, these headsets allow students to access so many different experiences. Teachers could get extremely creative in using complementary virtual reality experiences with the subject lessons. For example, studying ancient Egypt could include a virtual tour of the Pyramids of Giza through virtual reality! Augmented Reality in Education [https://blog.relaycars.com/wp-content/uploads/2021/12/augmented-or-virtual-reality-in-the-classroom.jpg] AUGMENTED REALITY IN EDUCATION…AT HOME! Parents whose children don’t utilize augmented or virtual reality in the classroom don’t have to be dismayed! Augmented reality experiences are plentiful for both Apple and Android devices. The App Store and Google Play offer a variety of ways to explore the world via augmented reality. However, parents might wish to use augmented reality to complement their child’s lessons or subjects at school. As EdTech noted, children who have trouble focusing could benefit from augmented reality experiences for learning. While there are too many apps to fully list, there are a few apps that are ideal for introducing children to augmented reality experiences. Parents don’t have to invest money for most of these apps; many are free, but a few may have a small price for download. Also, if children or teens have a virtual reality headset like Oculus, they can explore many different experiences via Steam. Parents can do a search for educational virtual reality experiences. And they may even find virtual tour experiences, too! Here are a list of 10 educational apps that are perfect for all ages; parents might have fun exploring, too! JIGSPACE This app is compatible with iOS. With JigSpace, students can create augmented reality experiences and presentations. This is a great way for students to learn how to create and explore with technology. Play around with different ideas, and encourage children to have fun! The app is recommended for children ages four and up…so even kindergarteners might have fun with it! CATCHY WORDS AR With this game, children actually spell words in augmented reality! This is a fun way for children to practice both their spelling skills and their reading skills, too! Players have to catch the letters in their environment! AUGMENTED HISTORY Don’t just learn about history…see it in the room. Or outside. Or anywhere. Augmented History shows castles and fortresses…and more! History appears before the user’s eyes! ANIMAL SAFARI AR For younger children, augmented reality can be used to teach about animals from around the world. Drop different animals into the environment and read all about them. LESSONS IN HERSTORY This app focuses on famous women in history and uses augmented reality to help children learn all about them. But there’s a fun catch, too. To access the stories, students use their phone or device camera to capture a famous man’s photo in their school’s history book to learn about a woman with similar accomplishments! GEOGEBRA AUGMENTED REALITY Drop 3D images in the environment. These math images can be explored from any and every angle to help students understand concepts beyond the book.   AUGMENTEDCLASS This app is available for Android devices and enables students to create their own augmented reality experiences. No programming or coding experience is necessary, which makes this app perfect for students who want to learn more about designing their own augmented reality. CIVILISATIONS AR This app from the BBC brings ancient objects and art into an immersive augmented reality experience. Explore Renaissance artwork and a mummy from ancient Egypt. SEEK Encourage children and teens to explore the world around them with Seek. Developed by iNaturalist, this app lets users scan an image of a plant, animal or an insect from their environment to learn more about their own backyard…or any surroundings. In a few seconds, the app will identify the exact species and provide more details. This is a great app to use on vacation to explore the native flora and fauna of any region. SKYVIEW LITE Students can view the night sky anywhere in their home. Or just point the camera at the sky using the app to learn more about the constellations and heavenly bodies in the sky. The app will even identify planets! When using SkyView at night, users can select night mode for better viewing. As augmented reality progresses in its development, more schools and classrooms may utilize this technology as a complementary learning tool for specific lessons and subject matters. For example, medical schools might opt to use augmented reality in place of cadaver dissection or as a means to help early medical students gain experience with specific anatomical features in the body. Elementary schools can use augmented reality to enhance the learning experience and to help students zero in on a lesson to minimize distractions. While virtual reality requires a headset to experience lessons, games and simulations, augmented reality is much more accessible. Parents can download augmented reality apps for their children to encourage them to immerse in science, math and history topics. These apps are often free and many are recommended for all ages. In the future, augmented reality could become yet another tool that educators use to encourage exploration and help immerse children in the lesson and curricula. With augmented reality and even virtual reality, students can visit faraway countries, see dinosaurs appear before their eyes and even view constellations from the sky…all without even leaving the classroom!

Goodbye Facebook Augmented Reality…Hello, Meta?

Goodbye Facebook Augmented Reality…Hello, Meta?

December 6, 2021

Facebook and its founder have made augmented reality a priority. Facebook Reality Labs focuses on developing augmented and virtual reality ideas and technology; the Labs are busy researching wearable technology and working on Project Aria, plus many other projects, too.   Recently, though, Facebook has hit headlines not for augmented or virtual reality developments, but something bigger. Facebook as a company has changed its name, and will now be known as Meta. As in “metaverse.” Does this mean that consumers need to say” goodbye, Facebook augmented reality” and hello, Meta?    Not really. Facebook Reality Labs hasn’t—as of yet—changed its name. And the social media platform arm of the company will still be known as Facebook. Meta, though, does seem to indicate the future of the company and its focus on the larger metaverse. Meta as a name leans into the company’s commitment to the future of technology. Facebook Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/What-is-the-Metaverse.jpg] WHAT IS THE METAVERSE? Axios delved into the Apple versus Facebook fight for the metaverse. So what exactly is the metaverse? Think of the metaverse as a separate world from the physical reality. The metaverse is accessible via mixed reality experiences—headsets, goggles and maybe even phones. Competing for the metaverse means the launch of new devices that allow this world—this new universe—to be accessed by consumers. While, yes, many can enter the world of augmented reality via apps on their phone, the future of this technology likely lies in consumer augmented reality glasses. And these glasses have been hyped, discussed and rumored probably for years. Apple seemed to be the big favorite to launch these glasses first, and many tech experts and writers had been ready for these new glasses to launch. But, so far, no announcement has been made by Apple. The site Apple Rumors posted a story that explained that Apple has a whole team that’s dedicated to augmented and virtual reality. However, the same is true for Meta via its Facebook Reality Labs. The article posits that Apple augmented reality  could drop sometime in 2022. Facebook Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Facebook-Extended-Reality.jpg] FACEBOOK EXTENDED REALITY Meta—as the company is now known—also is serious about augmented and virtual reality. And, obviously, allowing consumers to access the metaverse. Facebook Reality Labs also makes it simple for consumers to peek into some of the work that this arm of the company is currently engaged in. The labs publish articles on projects and research, and this data can give consumers some possible insight about the possibilities of the metaverse. However, it should be noted that research or projects don’t necessarily mean that the company is going to launch a product for this particular usage. In fact, some of the ideas could take years to flush out into products. The research of Facebook Reality Labs, though, can be of interest to consumers who want to learn more about augmented reality, virtual reality and extended reality and how these platforms could be useful in the future. Some of the more recent articles published by Facebook Reality Labs include an in-depth vision related to the metaverse and an update on Project Aria. Consumers can explore a vast library of articles for news on some current research as well as other stories. While Facebook Reality Labs are constantly working on new projects and research, Facebook—or, rather, Meta—already offers many augmented and virtual reality experiences for consumers. OCULUS The Oculus headsets are Meta virtual reality products. These headsets let users enter the virtual reality universe and can be used with gaming or even for other augmented reality experiences. Businesses can use these headsets for training or other enterprise use. SPARK AR Want to learn how to create augmented reality experiences? Facebook offers Spark AR, and, yes, it can be used by anyone. While knowing some basic JavaScript could help users, no programming experience is necessarily required. Experiment with augmented reality! See what the imagination can create. Those interested in creating via Spark AR can use a tutorial to begin their immersive adventure. INSTAGRAM While Instagram as a social media site isn’t based in the metaverse, users can access augmented reality filters to enhance content. An article from The Atlantic also noted that during the pandemic, augmented reality creators were the big hits for the ‘Gram. SMART GLASSES: RAY BAN X FACEBOOK While consumers await the official launch of new augmented reality smart glasses, Facebook partnered with Ray Ban to create new smart glasses that are chic and a bit of tech fun, too. However, these glasses do not connect to the metaverse and they are not augmented reality glasses. The glasses are called ‘Ray Ban Stories,’ and they include cameras and also allow users to answer a call, place an order and, of course, take videos or photos. They also can stream music! Stories come in three different frame designs: Round, Wayfarers (the Ray Ban classic) and Meteor. Facebook Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Entering-the-Metaverse.jpg] ENTERING THE METAVERSE While Stories don’t let users enter into the metaverse, other Facebook (or Meta) experiences do expand into the tech reality. While Spark AR, Instagram and Oculus deliver a portal into the metaverse, a user’s phone also is a convenient passport. Facebook doesn’t hold the only doorway into the metaverse, as this world is quite expansive. Exploring augmented reality is really as simple as downloading an app. However, virtual reality may be more of an investment. So what’s the difference between augmented and virtual reality? Both of these technologies are part of extended reality, but only virtual reality takes users into another realm. Augmented reality overlays graphic elements on top of the real world environment. Augmented reality doesn’t require goggles, glasses or a special headset…although goggles can be used to depict augmented reality elements (usually for enterprise use). Virtual reality—true virtual reality—requires a headset of some sort to immerse the user into a different realm. VIRTUAL REALITY AND THE METAVERSE While some people use the term ‘virtual’ to depict an experience that doesn’t take place in person—like virtual tours or virtual learning—the term virtual reality refers to a separate tech-based reality. The user enters a world that is graphically created. This could be a game, a training activity (for work) or maybe even a therapy session. Virtual reality can be used for entertainment (in the case of gaming), but it’s also used by mental health professionals to help individuals safely face fears to, hopefully, lessen or overcome anxiety or trauma. So a user can perhaps enter a virtual world where they seemingly stand on a high rise building (if they are afraid of heights) or a similar type of experience. Businesses also use virtual reality to help train employees. Virtual reality sessions may allow employees to navigate different customer service situations. Or maybe they even learn how to deal with a robbery or other safety issue. With virtual reality, the situation can be controlled. And, if necessary, the user can re-enter the experience to navigate it differently and learn how to properly de-escalate a situation. Of course, virtual reality also could be used to determine if an employee would even be a good fit. Gamers can use virtual reality headsets to enter into the game. With these headsets, they become part of the action. They are literally immersed in the metaverse that is the game’s universe! AUGMENTED REALITY AND THE METAVERSE Augmented reality allows users to enter the metaverse in a unique way. Augmented reality combines reality with technology, and the metaverse for augmented reality is part of the real world. Yet, in augmented reality things aren’t always what they seem. And in this way, the metaverse unfolds. For example, Pokémon GO is one of the most popular augmented reality games; users access their camera to show the real environment. And within the real world, graphic cute Pokémon appear. The Pokémon aren’t real, of course. They are an extended reality. A way for the metaverse to collide with the user’s known sense of reality. And this is how augmented reality provides a portal into the metaverse. Augmented reality allows businesses to provide different try-on experiences for consumers. With augmented reality graphics, paint colors can appear on walls, makeup products can be applied to the face, and hairstyles can be previewed, too. These graphic elements are all a depiction of another reality. The graphics really are an exact replica of a lipstick hue. The paint colors are true to their normal colors as they would be swiped on a wall. Technology is providing the data to expand the world. The metaverse allows for an extended view of reality. And this new reality can help guide buying decisions and even keep us entertained (in the case of games). There is a full library of augmented reality apps that can be accessed by Apple and Android devices. Users can explore science, the universe, play games, and even preview cars!  While consumers may be able to purchase a pair of augmented reality glasses sometime in the future (hopefully!), they can currently explore augmented reality via their phones. And, of course, Meta provides more ways to explore this technology, too. Use Spark AR to learn how to create augmented reality experiences. Or just use Instagram AR filters. The metaverse awaits. It’s time for users to explore reality beyond their reality. Because the future of reality might be augmented in ways we could only imagine.

Augmented Reality in the Real Estate Market

Augmented Reality in the Real Estate Market

November 24, 2021

Augmented reality technology has exploded in popularity over the last several years. In 2021, the augmented and virtual reality market was valued at over $30 billion. But experts predict that it will increase to nearly $300 billion in just a few short years. This exponential growth will be driven by many factors, including the use of augmented reality in health care, education, retail, and of course, real estate. Real estate agents, builders, investors, developers, buyers, and sellers have all embraced augmented reality technology. Now, it is completely transforming the real estate industry as a whole. So how is augmented reality used in the real estate industry? What are the benefits of augmented reality in real estate? Here’s what you need to know: HOW IS AUGMENTED REALITY USED IN REAL ESTATE? Augmented reality is used in a number of different ways in the real estate industry. Some of its many uses include: * Virtual Staging * Building Models * Construction Assistance * Sales Support * Listing Information VIRTUAL STAGING Staging a home refers to the process of adding furniture, decor, and other items to make it more appealing to potential buyers. According to industry experts, staging can help a home sell faster and for more money, which is why real estate agents often recommend it.  Staging a home with real furniture and decor can cost thousands of items. But now there’s another option: virtual staging powered by augmented reality technology. Real estate agents can now use augmented reality software to add digital models of furniture and decor to empty homes. This ensures the listing photos of the home look like they are pulled directly from a high-end furniture catalogue. However, the home won’t actually have any furniture in it, so buyers can still walk through the empty space and imagine what their own pieces would look like in it. BUILDING MODELS Real estate agents are often tasked with selling homes that haven’t been built yet. For example, they may be hired to sell a house that is still under construction but nowhere near completion.  Selling a home before it’s finished is difficult. It requires finding a buyer who is able to visualize what the home will look like once construction is complete. This can be a challenge, but augmented reality technology can make it easier.  Now, real estate agents can use augmented reality software to build digital models of the home. This way, they can show potential buyers exactly what the home will look like inside and out once it’s finished. Buyers won’t need to use their imagination–they can tour digital models to see every detail of the finished product.  Augmented Reality in the Real Estate [https://blog.relaycars.com/wp-content/uploads/2022/02/Construction-Assistance.jpg] CONSTRUCTION ASSISTANCE Augmented reality can help builders, contractors, and others during the construction of new homes and buildings.  For example, it’s important for construction workers to know where underground utilities and pipes are located before they begin building on a property. If they hit a natural gas line while digging into the ground, for instance, they could get seriously injured.  In the past, construction workers had to wait for someone to come to the property to mark the locations of these pipes and utilities. But now, they can use augmented reality technology to keep track of which areas to avoid.  This technology can project digital models of the layout of the underground pipes and utilities directly onto the real world environment. This helps construction teams visualize these elements that would otherwise remain hidden underground. SALES SUPPORT Real estate agents typically work with a sales support team that helps them with administrative and marketing tasks. These sales support teams are responsible for completing many tasks, including gathering specs, finalizing floor plans, writing listing descriptions, and more. Now, they can use augmented reality technology to complete many of these tasks. For instance, a sales support team can use an augmented reality app to quickly measure the dimensions of each room in a home that is about to be listed. All they need is their smartphone to complete this task in a matter of minutes. This allows them to get the measurements they need to add to the online listing without having to waste time using a tape measure. Augmented Reality in the Real Estate [https://blog.relaycars.com/wp-content/uploads/2022/02/Listing-Information.jpg] LISTING INFORMATION Augmented reality technology can also make it easier for potential buyers to access information about homes on the market.  For example, there are apps that allow you to pull up a home’s listing simply by pointing your smartphone camera at it. Once you point your camera at the home, the app will quickly identify the listing and pull up relevant information, including the square footage, number of bedrooms and bathrooms, and price. This information will be projected onto the user’s real world environment thanks to the power of augmented reality technology. Because of apps like these, potential buyers don’t need to contact a real estate agent or spend hours conducting their own research to get the information they need about a home for sale. WHAT ARE THE BENEFITS OF USING AUGMENTED REALITY IN REAL ESTATE? There are many benefits to using augmented reality in the real estate industry, including: * Saves time. Many players in the real estate industry, including agents, potential buyers, sellers, builders, and more, can save time by using augmented reality apps. For example, a potential buyer can use augmented reality to pull up a listing in a few seconds rather than wait for a real estate agent to call them back with information. * Saves money. Certain applications of augmented reality, including virtual staging, can help sellers and real estate agents save money. * Easier to sell properties. Being able to see digital models of what an unfinished home will look like can make it easier for real estate agents to sell these properties.  * Connect with a broader audience. This technology also allows real estate agents to connect with potential buyers in other cities, states, or countries who would otherwise not be interested in a property they couldn’t see in person.  WHAT ARE THE BEST AUGMENTED REALITY REAL ESTATE APPS? There are dozens of real estate apps that are powered by augmented reality technology. Some of the most popular augmented reality real estate apps include: * RealAR * AirMeasure * Street Peak * Curate by Sotheby’s Augmented Reality in the Real Estate [https://blog.relaycars.com/wp-content/uploads/2022/02/RealAR.jpg] REALAR RealAR is an augmented reality real estate app that allows you to take a virtual tour of a property using only your smartphone. It essentially converts a two-dimensional floor plan into a three-dimensional digital model, which makes it easier for potential buyers to visualize the layout of a space before deciding whether it’s right for them.  Using this app is simple. All you need to do is take a photo of a two-dimensional floor plan or upload a PDF version of the floor plan. In a matter of minutes, the app will work its magic to convert your floor plan into a walkable digital model that you can tour.  AIRMEASURE AirMeasure is not specifically designed for the real estate industry, but it is used by many real estate professionals. This app serves as a digital ruler. In other words, it allows you to measure spaces using only your phone. No ruler or tape measure required. To begin, simply open the app and point your smartphone camera at the space you want to measure. The app will ask you to mark your starting point and ending point. Then, the app will automatically measure the distance between the two marked points.  This app measures far more than just straight, perfect lines. You can measure all types of spaces with this app, which makes it perfect for real estate professionals who need to upload specs to a new listing right away. STREET PEAK Streek Peak is an app that was developed by Realtor.com, which is one of the most popular real estate listings websites. This app, which is only available on Android devices, uses geolocation data and augmented reality technology to quickly provide listing information to interested buyers. For example, if you see a home with a for sale sign, you can open the Street Peak app to pull up information about the listing. Just point your smartphone camera at the for sale sign and let the app do the rest.  You can get more information about the homes around you by panning your phone around the neighborhood. The app will generate price bubbles that will appear above each home around you. This makes it easier for you to compare homes and see how much the average home is worth in the area.  Augmented Reality in the Real Estate [https://blog.relaycars.com/wp-content/uploads/2022/02/Curate-by-Sotheby.jpg] CURATE BY SOTHEBY’S The Curate by Sotheby’s app makes virtually staging a home easier than ever before. But it’s not designed for real estate agents who are trying to prepare a home for sale. Instead, it is designed for buyers who want to visualize what a specific home would look like with their furniture in it.  Buyers can use this app to virtually place different pieces of furniture and home decor items inside an empty space. The best part? This app comes in handy post-purchase, too. Once the buyer moves in, they can use Curate by Sotheby’s to make smart and stylish interior design decisions. As you can see, augmented reality is changing the way people buy and sell properties. Thanks to augmented reality technology, it’s easier than ever before to complete real estate transactions.

Bite Into Apple Augmented Reality Apps!

Bite Into Apple Augmented Reality Apps!

November 22, 2021

Apple has taken a juicy bite out of the augmented reality market. Apple’s App Store is home to thousands of augmented reality games and experiences.  Curious about what to explore via augmented reality? Here are 15 apps to experience augmented reality…and many are free to download! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/JigSpace.png] JIGSPACE (ONLY FOR APPLE DEVICES) Jig includes augmented reality presentations to learn about different subjects! Learn immersively about history, space and more! The app is featured on Apple’s augmented reality page! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/CamToPlan.png] CAMTOPLAN (ONLY FOR APPLE DEVICES) Use augmented reality to measure spaces, including the dimensions of rooms! This allows homeowners to easily map out their home for improvement projects or just to get an idea about how a new couch or other piece of furniture might fit. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Laser-Mazer.jpg] LASER MAZER (AVAILABLE FOR DIFFERENT DEVICES) Find the way through augmented reality mazes and puzzles but don’t get zapped by a laser. This app was noted as IndieCade Europe’s Jury Prix winner. Laser Mazer is free to download and is appropriate for ages four and up! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/My-Very-Hungry-Caterpillar-AR.jpg] MY VERY HUNGRY CATERPILLAR AR (ONLY FOR APPLE DEVICES) For children who love the story of the Very Hungry Caterpillar, bring the little friend to life in augmented reality. The colorful caterpillar will appear in the backyard, eating his way through foods and playing anywhere he is placed. Kids can put the caterpillar to bed each night. And then the fun can begin anew the next day. This app costs $3.99 and is suitable for children ages four and up. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Dinosaurs-Everywhere.jpg] DINOSAURS EVERYWHERE! (AVAILABLE FOR DIFFERENT DEVICES) Dinosaurs aren’t extinct thanks to augmented reality. Check out life-size dinosaurs roaming around real space. The app can be used with the phone or via a headset. And, yes, it’s free! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Stack-AR-1024x538.png] STACK AR Play a stacking game on any surface in augmented reality. This is the standard type stacking game. See how many pieces players can stack before the tower falls! It’s free to download, but the game does offer in-app purchases. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/CARROT-Weather-1024x538.png] CARROT WEATHER (ONLY VIA APPLE) This isn’t just any weather app. It’s a bit crazy and unpredictable. There are games. And users can apparently earn points when there is a fire or some other weather event. The voice of the AR app also isn’t exactly kind, and that’s the point! In fact, some users noted her as sadistic. And, for this reason, it’s suitable for ages 17 and up! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Giphy-World-1024x538.png] GIPHY WORLD: AR GIF STICKERS (ONLY VIA APPLE) Put GIFs and stickers anywhere. Then take a video of the creation! Get imaginative! The app is aimed for ages 12 and up. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Houzz-–-Home-Design-and-Remodel-1024x538.png] HOUZZ – HOME DESIGN AND REMODEL (ONLY VIA APPLE) This is an app for home design, remodeling and decorating. Check out different interior images. It also lets users shop and find professionals to help them for home projects. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Splitter-Critters.jpg] SPLITTER CRITTERS (ONLY VIA APPLE) This is an augmented reality game that requires players to divide up different environments, rearrange them and then help direct the game critters back into their spaceship. While there are no in-app purchases, the game costs $2.99 to download. But it can be played by ages four and up! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Mammoth-Mini-Golf-AR.jpg] MAMMOTH MINI GOLF AR (AVAILABLE VIA DIFFERENT DEVICES) Play mini golf in augmented reality! This is a fun game for mini golf enthusiasts, plus players don’t have to wait for a nice day to play. Just download the game and have fun anywhere…and the game appears in the real world environment. Mammoth Mini Golf AR is priced at $2.99. Kids ages four and up can play…and, of course, adults too! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/AR-Runner.jpg] AR RUNNER (ONLY VIA APPLE) Compete and get fit via augmented reality. AR Runner lets users go up against other competitors and hit checkpoints. The game allows runners to set records based on these checkpoints. AR Runner is free to download (there are in-app purchases, though). Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Egg-Inc.-1024x512.png] EGG, INC. (AVAILABLE VIA DIFFERENT DEVICES) Sell eggs, discover secrets in the eggs, hatch the eggs and build homes for hens. Users also have to find drivers! The goal is focused on creating the best (and most profitable) farm. The app is free and is suitable for anyone aged four and up! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Conduct-AR.jpg] CONDUCT AR! – TRAIN ACTION (ONLY FOR APPLE DEVICES) This game is based in the wild west. Users will act as a train conductor via augmented reality; they can solve puzzles and experience all the action right in front of them with the aid of augmented reality. The app is $4.99 and is for ages 9 and up! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/The-Machines-1024x538.png] THE MACHINES (ONLY FOR APPLE DEVICES) Battle in augmented reality! The goal is to destroy the enemy’s towers and entire base. Users can invite their friends and battle them! This game is for ages 12 and up and costs $1.99. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Augmented-Reality-Experiences.jpg] BUSINESS AND STORES THAT OFFER AUGMENTED REALITY EXPERIENCES While Apple’s App Store features a library of augmented reality games and experiences, companies and businesses also offer augmented reality experiences via their apps. These could be included within shopping apps or they may be separate app experiences. Augmented reality allows businesses and stores to provide consumers with a unique and immersive means to explore and try out products. Augmented reality helps take the guesswork out of hitting the ‘buy’ button. With augmented reality, users can swipe paint on their walls (virtually, of course), try on frames for glasses, and even preview makeup and hair colors, too. Some of the businesses and stores that offer augmented reality experiences include: Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Warby-Parker.png] WARBY PARKER Try on different frames to see which design flatters the individual! Use the phone’s camera as a mirror and then start previewing different frames. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Mary-Kay-MirrorMe.jpg] MARY KAY MIRRORME Mary Kay’s app lets customers preview different makeup products to find the colors and shades that look best. The app is an instant virtual makeover! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Ultas-GLAMlab.jpg] ULTA’S GLAMLAB Ulta offers its GLAMlab via the official store app. This augmented reality experience lets users try on all different brands of makeup. Plus, preview hair colors, too! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/IKEA-Place-1024x512.jpg] IKEA PLACE IKEA’s app uses augmented reality to let users place furniture in their space. See if a table or new couch fits the room…or flatters the design of the space. Preview many different IKEA products via the app. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Project-Color-The-Home-Depot-1024x614.jpg] PROJECT COLOR THE HOME DEPOT Find the perfect color for any room. And preview those paint hues on the wall! The app also lets users find exact paint colors from Pinterest and buy paint, too. Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Wayfair-1024x544.jpg] WAYFAIR Wayfair offers augmented reality experiences via iOS. Use the Wayfair app to preview items in a room or any home space. The app is free to download, and, yes, users can shop, too! Apple Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2021/12/Use-Augmented-Reality-to-Preview-Vehicles.jpg] USERS CAN EVEN USE AUGMENTED REALITY TO PREVIEW VEHICLES! Home furnishing, makeup and eyeglasses aren’t the only consumer items that appear via augmented reality. Shoppers also can use apps like RelayCars to preview vehicles in augmented reality! RelayCars lets car shoppers view cars interactively via 3D imagery. But the app also lets users use augmented reality to drop the car into the real world environment. Augmented reality allows for users to walk around the vehicle or even just see what the car looks like in the garage or in the driveway. Augmented reality can be a valuable tool during the research phase of car buying. Unlike traditional photos, augmented reality displays a three-dimensional image of the vehicle that is to the scale of the real model. As users can actually interact with the image by walking around it and looking at different details of the vehicle, they can gain more knowledge about the design of the car. They also can use RelayCars to preview different models, too. Before augmented reality, car buyers would need to visit a dealership to see the vehicle up close. Or they had to rely on photos. Augmented reality allows buyers to size up different models to determine which one might be the best choice. Then they can do additional research on dealership sites or even Kelley Blue Book to find pricing, features or other details about the vehicle. Augmented reality tools like RelayCars can be used anytime and anywhere; the augmented reality showroom is never closed. These online tools also may mean that the buyer can spend less time on the dealership or focus on the pertinent business aspects of that dealership visit. Time can be used negotiating, going over financing and, hopefully, buying the car. AUGMENTED REALITY APPS FOR FUN AND FOR PURPOSE Those who have an Apple device can choose from a long list of augmented reality games and experiences. Augmented reality apps also can be used within store apps to help guide purchase decisions. While some of these apps come with a price tag, many are free. Augmented reality apps are often quite accessible. They don’t require a headset, and this technology can be enjoyed from anywhere. Looking to explore the world of augmented reality? Just search for ‘augmented reality’ or ‘AR’ via the App Store and start immersing into this augmented realm!

Here’s How Teachers Can Use Augmented Reality in the Classroom!

Here’s How Teachers Can Use Augmented Reality in the Classroom!

November 17, 2021

Augmented reality is part of everyday life for many consumers. In the car, augmented reality is used in navigation systems like backup cameras and heads-up displays that show hazards, directional assistance and other driving data. Teens and children play augmented reality games (like Pokemon GO). Teachers also may be using augmented reality in the classroom. There are a number of apps and programs featuring augmented reality that can be used to help students immerse and explore their world and even tour different countries. While some teachers have already integrated this tech into their classroom, those who are new to augmented reality might choose to check out these apps and use them to add a more immersive element to their lesson plans. Augmented Reality in the Classroom [https://blog.relaycars.com/wp-content/uploads/2021/12/Augmented-Reality-Apps-for-Science-Exploration.jpg] AUGMENTED REALITY APPS FOR SCIENCE EXPLORATION Science teachers can use a variety of augmented reality apps to enhance specific units and topics. Augmented reality can help students understand human anatomy, explore outer space and even find data about the flora and fauna in their own backyard. Use these augmented reality apps for science exploration: BIG BANG AR Tilda Swinton and CERN scientists help explain the creation of the universe. Users can fully immerse in the experience thanks to mixed reality. Students can even explode a star! And they can even hold the Earth! The app is free to download, and this can be a unique way for students to better understand the Big Bang and the beginnings of the universe. However, some schools may have different opinions regarding the instruction about the beginnings of the Earth and universe, and this app might not appeal to all districts or schools. SEEK BY INATURALIST Seek lets students find out all about the plants, animals and insects that live in their backyard or even outside their school. Seek isn’t augmented reality in that the elements can be dropped into the real space. Instead, students use the camera function on their phone to discover their surroundings. Use the camera to highlight a specific plant or bug. Hold the camera on the object, and Seek will begin the identification process. Data about the plant, animal or insect will then appear over the captured image. This app can help students learn more about native plants and species in their area. In addition, Seek also includes different challenges, and these can let students (or users) score different badges. Teachers can use the app to encourage students to find different species or to simply explore their surroundings. PHYSICS LAB AR Use the power of augmented reality to conduct physics experiments. This app allows the phone to become a science lab. No materials are needed, and teachers also won’t have to deal with any cleanup. Safety also isn’t a concern, because the experiments are all virtual (or augmented!). Students can build their own circuits or even create their own universe. The app is designed for users ages four and up! HOLOLAB AR Hololab AR allows students to explore many different science topics via augmented reality. Subjects include: animals/ecology, aerodynamics, space, electricity and more. Hololab even includes an AI tutor named Scout that helps guide lessons. In addition, students also can enjoy games via the app. Hololab AR is appropriate for students four and up…and it’s free! SKYVIEW LITE Explore the solar system with SkyView Lite. Using the camera from the phone, users can identify the constellations in the sky and get more information about the universe. The constellations can even appear in any room or environment, too! Enable location data to get the most details from the app. The app can be used to help explore the solar system or to help students visualize constellations and other celestial bodies. SkyView doesn’t require a clear sky, and, again, the sky data for every region can appear in any environment. HISTORY AND ART Augmented reality also can be used to take students on virtual tours of historic sites and other countries…without a passport. Use augmented reality to take students on an immersive journey and explore destinations from their textbooks. CIVILISATIONS AR The BBC lets users explore different historic sites via augmented reality. Get up close with sculptures and different artifacts. Users can even look inside an Egyptian sarcophagus and explore artwork. GOOGLE ARTS AND CULTURE Google Arts and Culture lets users explore different sites, although not every experience features augmented reality. However, there also are numerous augmented reality tours of museums from across the globe. FOR LANGUAGE ARTS, CHECK OUT BOOKFUL! Even books can come to life thanks to augmented reality! Bookful: Kids’ Books and Games includes books with augmented reality features that allow children to enjoy the immersive excitement of the story. The app even features an augmented Elmo! Kids can explore all the characters and stories! While Bookful is free to download, the app does feature in-app purchases. Augmented Reality in the Classroom [https://blog.relaycars.com/wp-content/uploads/2021/12/Augmented-Reality-for-Medical-Studies.jpg] AUGMENTED REALITY FOR MEDICAL STUDIES While many augmented reality apps can be used by primary and secondary students, those in higher education who are immersed in courses for medical studies may also benefit from using augmented reality apps. LUKE AR Luke AR allows anatomy lessons to go anywhere. Drop in a life-size skeleton and learn all about the different body systems. Luke AR lets the user choose the different systems to view. Study anatomy from anywhere. The app is appropriate for ages 12 and up. COMPLETE ANATOMY ‘22 The app uses Gray’s Anatomy and it features an augmented reality mode. There are more than 1,500 videos, and Complete Anatomy even includes a dissection course. The app is free and for ages 12 and up; there are in-app purchase options included in the app. Dissection Master XR Dissect a cadaver in augmented reality. With this app, students can examine seven layers of the head and thorax. Download it for free! IS AUGMENTED REALITY THE FUTURE OF VIRTUAL LEARNING? There could be many augmented reality apps that teachers can use to enhance the classroom experience and to help students immerse into instruction. Could these apps become even more prominent in the future? Is augmented reality the future of learning? Augmented reality apps include experiences that can help automotive students learn more about repairs, they can help medical students identify anatomy and they can even let students (or anyone!) explore the universe. These apps can be downloaded via phones and other devices. But tech giants may have another device available that could possibly—one day!—be incorporated into the classroom: augmented reality glasses! There currently is not a mainstream consumer-oriented augmented reality model of glasses. Yet, many companies are working on this technology. These wearables could open up the possibility of other augmented reality experiences, especially for classroom learning. While virtual reality goggles are bulky and expensive, augmented reality glasses could be a more affordable option. But no one knows what features these glasses would include. For now, the future of augmented reality glasses is mere speculation. Yet, years ago, we likely didn’t think that students would have one-to-one computing options. Now many students have their own laptop or Chromebook that they use for all their assignments. The idea of every student having a computer was once beyond comprehension because of the cost. As computers have become cheaper, now they are ubiquitous in learning. They are as commonplace as the textbook. When—and if!—augmented reality glasses become a consumer commodity, it might be quite some time for their price to fall to a range that makes them accommodating to schools. But like the computer, augmented reality glasses could be the future of learning. Maybe one day, students will wear augmented reality glasses and experience different lessons in an immersive environment. What if they see the solar system appear before their eyes. Or are able to take an augmented reality tour of the Great Pyramids of Giza. What if frog dissection is permanently replaced by an augmented reality experience? Perhaps young elementary school students get to read books that feature augmented reality elements. Who knows what tech company will launch the consumer augmented reality glasses or what they will look like. We could only speculate what features these glasses will include. Maybe they can download augmented reality apps, but maybe not. In the meantime, though, phones and tablets allow students and teachers to download and enjoy numerous augmented reality experiences that can enhance lessons…and fuel curiosity. Even if teachers don’t integrate these apps into the curriculum, students can still enhance their learning by exploring these unique apps. As technology constantly upgrades, so, too, will the app experience. Google Play and Apple’s App Store may add more augmented reality apps in the future, and students and teachers can keep their eyes open for new experiences. How can students and teachers find all the available apps? The best way to find augmented reality apps is to just search for a subject and AR…so Science AR or History AR. For all the augmented reality apps available, though, users can search for AR or augmented reality. Teachers also can look into any app offered by educational sites or companies. Some textbooks might offer apps that feature augmented reality, too! Explore and immerse yourself for a fully interactive learning experience!

How Snapchat Uses Augmented Reality

How Snapchat Uses Augmented Reality

November 15, 2021

Snapchat is an instant messaging app that was launched in 2011. The app initially focused on offering person-to-person instant messaging services. In fact, it was widely known for its disappearing message feature, which allowed users to send messages that would automatically disappear after they were viewed by the recipient.  But since its initial launch, Snapchat has become much more than just an instant messaging app. It now gives its nearly 300 million users access to many other features, including branded content, stories, and video messaging. Snapchat has grown exponentially over the last decade, and experts believe that it will continue to experience growth in the future. This is partly due to the company’s investment in innovative technologies such as augmented reality. How does Snapchat use augmented reality technology? Here’s what you need to know: SNAPCHAT & AUGMENTED REALITY Snapchat has used augmented reality technology to introduce a number of new and exciting products and in-app features, including: * Snapchat Spectacles * Lenses * Lens Studio * Snap Camera How Snapchat Uses Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2022/01/Snapchat-Spectacles.jpg] SNAPCHAT SPECTACLES The first pair of Spectacles, which are Snapchat’s line of smart glasses, was introduced in 2016. The first version of Snapchat’s smart glasses were not powered by augmented reality. Instead, these glasses were designed to record videos that would automatically be uploaded to the wearer’s Snapchat account. However, the company revealed that they planned on incorporating augmented reality technology into future versions of the product.  Since 2016, Snapchat has released several other versions of Spectacles. In 2021, the company finally revealed the first pair of Spectacles powered by augmented reality technology. Unfortunately, Snapchat’s augmented reality glasses are not available to consumers. Instead, the company has offered them to a select group of popular Snapchat content creators. These glasses allow the wearer to overlay Snapchat’s popular lenses directly onto their real world environment. For example, someone who is wearing the glasses on the beach could project dolphins jumping out of the water onto their real world environment. No one would be able to see the digital projections besides the person wearing the glasses. This creates an immersive, unforgettable experience for the wearer.  Experts believe that Snapchat will eventually release a pair of augmented reality glasses that will be available to consumers. However, the company still has a long way to go to perfect their design. For instance, the battery life on the newest version of Spectacles only lasts for about 30 minutes. Issues like these must be addressed before the product is sold to consumers.  How Snapchat Uses Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2022/01/Lenses.jpg] LENSES Snapchat’s “Lens” feature was introduced in 2015. This feature, which is powered by augmented reality technology, allows users to change the way they and the world around them look. You can use this feature to add three-dimensional effects, characters, objects, and other digital elements onto the messages you send or stories you post within the app. For example, if you want to send a silly selfie, use this feature to add a pair of dog ears to the top of your head. You can also change the world around you by projecting digital objects, images, and characters onto your real world environment.  This is one of the most popular features on Snapchat. It’s not just popular among consumers, either. Advertisers love it, too. Many brands are using custom Snapchat Lenses to enhance the shopping experience for consumers. For instance, TULA, a skincare brand, used Snapchat’s Lenses to promote a new eye cream. The company created a custom Lens that showed users what they would look like if they used the eye cream as directed. Other brands, including Puma and Dior, have created custom Lenses that allow consumers to virtually try on products through the app. Consumers can see exactly what they would look like wearing a clothing item or accessory before deciding whether they should purchase it. This makes it easier for consumers to shop with confidence online.  LENS STUDIO Lens Studio is a Snapchat application that allows anyone to build custom lenses for the Snapchat app. This application is designed for people of all skill levels, which means you don’t need to have tech experience to build your own lens.  You can either design a lens from scratch within Lens Studio or import a custom lens you created in your favorite 2D or 3D software. If you choose the former option, you can build your own lens from the ground up or start with a template from Snapchat’s extensive library. Once you’re satisfied with your lens, publish it so the entire Snapchat community can use it. SNAP CAMERA Snap Camera is another Snapchat feature supported by augmented reality technology. Similar to Lenses, Snap Camera allows you to overlay digital elements onto yourself or your real world environment using the power of augmented reality technology. However, Snap Camera is designed solely for video chats rather than video or images sent via instant message. For example, say you need to attend a video conference with your co-workers. You can use Snap Camera to accessorize your outfit, put on a funny disguise, or change your background so your co-workers can’t see your messy bedroom. Unlike Snapchat, Snap Camera is not available on mobile devices. You must download Snap Camera on a desktop computer and connect it to your group chat or live stream to use it. WHO ARE SNAPCHAT’S COMPETITORS IN THE AUGMENTED REALITY MARKET? Snapchat isn’t the only tech company that is investing heavily in augmented reality technology. Many other companies have decided to go all in on developing augmented reality products. Some of Snapchat’s main competitors in the augmented reality market include: * Facebook * Apple * Google How Snapchat Uses Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2022/01/Facebook.jpg] FACEBOOK Facebook has quickly become a major player in the augmented reality market. CEO Mark Zuckerberg has made it clear that the company is in the process of developing an augmented reality device, most likely smart glasses. There’s no telling when these glasses will be available, but they will compete directly with Snapchat’s Spectacles once they are released. For now, Facebook is working on releasing a pair of glasses without augmented reality capabilities.  Facebook also has several in-app augmented reality features for consumers and brands. Brands that choose to advertise on Facebook can enhance their ads with augmented reality technology. Many brands, including Michael Kors, Samsung, Volvo, and Mercedes-Benz, have already taken advantage of this feature. Facebook also launched Spark AR Studio, which is similar to Snapchat’s Lens Studio. Spark AR Studio allows users to create and share their own custom augmented reality experiences. Just like Lens Studio, Spark AR Studio is designed for users of all skill levels, which means anyone can build an augmented reality experience regardless of their tech-savviness. Once you are satisfied with your creation, you can publish it and share it with billions of other Facebook users.  These are just several ways in which Facebook is using augmented reality technology to provide a better experience for consumers and advertisers.  APPLE Apple is another tech company that has invested heavily in augmented reality technology. Like Facebook and Snapchat, Apple is also hard at work developing an augmented reality wearable for consumers.  Apple has not released a lot of information about their plans to the public. But based on patent filings, experts believe that the company is in the process of developing an augmented reality and virtual reality headset. This headset will be similar in size and weight to the Oculus Quest, which is a virtual reality headset manufactured by Facebook. However, the Apple device is rumored to have both virtual and augmented reality capabilities.  There’s also Apple’s ARKit, which makes it easier for developers to build augmented reality apps for consumers. Just like Lens Studio and Spark AR Studio, Apple’s ARKit is made for developers of all skill levels. You can use this toolkit to build an augmented reality app even if you have no prior experience.  Thanks to this toolkit, there are countless augmented reality apps available for download in the Apple App Store. How Snapchat Uses Augmented Reality [https://blog.relaycars.com/wp-content/uploads/2022/01/Google.jpg] GOOGLE Google has launched a number of augmented reality products over the last several years. One of these products is ARCore, which is similar to Apple’s ARKit. ARCore allows developers to build custom augmented reality apps and experiences that can be sold in the Google Play store. Google has also used augmented reality technology to enhance its famous Maps product. To use this feature, all you need to do is tap on “Live View” in Google Maps. Then, the app will use augmented reality technology to project digital arrows, road signs, and other objects onto your real world environment. This makes it easier for you to figure out where you need to go to get to your final destination. You can even use augmented reality when performing a Google search. Now, Google allows you to superimpose objects you see in the search results onto your real world environment. This gives you a chance to learn more about the objects you are searching for by looking at them up close. These are just some examples of the competition that Snapchat faces in the increasingly crowded augmented reality market. As the competition in this market continues to heat up, Snapchat and other tech companies will need to continue to find new and exciting ways to use augmented reality in order to stay ahead.