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DRIVING THE FUTURE OF AUTOMOTIVE RESEARCH AND SHOPPING

DRIVING THE FUTURE OF AUTOMOTIVE RESEARCH AND SHOPPING

May 24, 2019

By Gina Callari – 05/23/19 Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process. Just a few years ago, shoppers could visit up to five dealerships before deciding on a car, now they’re visiting just one. Today, people demand to be as informed as possible before stepping foot on the dealer lot. However, dealers can draw more of these consumers to their dealership by supplementing the research process with more immersive and interactive experiences that increase shopper engagement. With this idea, augmented reality and virtual reality are positioned to be key factors driving the future of automotive research and shopping. For those not as familiar with these terms, augmented reality refers to an enhanced image or environment as viewed on a screen or other display, produced by overlaying computer-generated images in a real-world environment, while virtual reality is a realistic and immersive simulation of a 3D environment, created using interactive software and hardware, and experienced or controlled by body movement. Research shows that 80% of car shopping interactions prior to visiting the dealership are now digital. YouTube and Google are providing much of that research content and augmented and virtual reality applications can bridge the gap between online research and visiting the dealership. Millions of people are using mobile AR technology every day with applications like Snapchat and games such as Pokemon Go. Consumer-friendly glasses are rumored to be shipping in late 2019 or early 2020 from Apple, Facebook, Samsung, Google and others. Cell phones and tablets support these experiences for the time being until those headsets or AR glasses do come to market. The benefits of augmented reality is that it allows shoppers to bring the vehicle off of a flat 2D screen and into their space to view color changes, trim levels and hundreds of cars, all from the comfort of home. Virtual reality transports the user to a virtual dealership where they can experience many of the same benefits. In addition to the home, this technology is useful for portable dealerships or pop-up stores in larger locations, such as shopping malls. Through this technology, the research experience becomes immersive and consumers can customize a potential car within moments. On-site, the dealer may compare vehicles side-by-side and show models that they don’t have on the lot currently. When browsing without a guide, the consumer is able take their time and pace their research. The time is now for dealerships to become mindful of this changing landscape and find ways to utilize technology to help aid in the car selling process. Virtual and augmented reality platforms leverage the next wave of computing to drive engagement, win customers’ interest and improve sales. SOURCE: https://www.autosuccessonline.com/driving-the-future-of-automotive-research-and-shopping/

NEW RELAYCARS IN ROOM-SCALE ALLOWS CAR BUYERS, DEALERS TO EXPERIENCE
HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

NEW RELAYCARS IN ROOM-SCALE ALLOWS CAR BUYERS, DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

March 8, 2019

By Auto Success Staff Writers – 03/08/19 RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, has announced the expansion of their VR suite of applications with the launch of the new RelayCars, now in room-scale. Room-scale allows users to move freely and naturally around the virtual showroom while customizing car options and researching their next car. Furthering the future of vehicle research and shopping, this technology gives consumers a more efficient way to shop for cars that may not physically be on the dealer lot or even browse from the comfort of their homes. Dealers will now have the ability to instantaneously showcase a wider range of vehicles and help consumers to make informed purchasing decisions through the realistic environment. RelayCars in room-scale is available via digital distribution platform, Steam. While wearing a headset, car shoppers and dealers are able to select vehicles from the expanding model selection and place them in one of three designated spaces on the showroom floor. Users can interact with the environment and the showcased vehicle models to view them from any angle, change the vehicle color, enter the interior, step back to check out the vehicle in full, or walk right up to the vehicle for a more in depth look at the design and detail. “This is the first time we are offering our users the opportunity to walk around their customized virtual showroom to observe, compare and interact with the vehicles on another level,” Gina Callari, RelayCars COO, said. “The technologies enabling virtual reality are evolving at such a pace that being able to provide more interactive and realistic experiences for our customers is of the utmost importance to us at RelayCars.” RelayCars in room-scale is available on Steam-supported VR headsets including Windows Mixed Reality, HTC Vive and Oculus Rift. Link: RelayCars SOURCE: https://www.autosuccessonline.com/relaycars-roomscale-virtual-reality-showroom/

JUMP IN THE DRIVER’S SEAT AS AUTOMOTIVE EXPERIENCE RELAYCARS SLIDES ONTO MAGIC
LEAP

JUMP IN THE DRIVER’S SEAT AS AUTOMOTIVE EXPERIENCE RELAYCARS SLIDES ONTO MAGIC LEAP

November 27, 2018

By Peter Graham Last updated Nov 27, 2018 Magic Leap One may still be in its infancy but that’s not stopping developers from making new, or bringing pre-existing content to the fledgeling head-mounted display (HMD). The latest to announce support is RelayCars LLC, the creator of virtual reality (VR) app RelayCars, working the application into an augmented reality (AR) experience. The RelayCars app originally launched in 2015 for Samsung Gear VR, with the studio expanding support to Oculus Go and Google Daydream, whilst upping the content with new versions – the latest is RelayCars 8.  For the Magic Leap One edition RelayCars partnered with Kia Motors America with a customised Kia Stinger GT available for consumers to experience. The app will allow users to not only customise their own virtual Kia Stinger GT, but also take the Stinger out for a virtual drive. “Stinger is like nothing anyone has ever seen from Kia and RelayCars for Magic Leap allows us to bring this award-winning sports sedan to everyone, so they can experience the vehicle when and where they want on the social platforms they use most,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “Stinger is a testament to what Kia can – and has – achieved and this innovative way to interact with and experience Stinger allows consumers to take their time getting to know both Stinger and the Kia brand.” Besides the Stinger, RelayCars has thousands of vehicles to explore, with the option to admire the vehicles inside and out in full 360° stereoscopic 3D. The detailed showroom experiences feature vehicles ranging from exotics to hybrids, to sedans and full-size trucks. “We are proud to be the first automotive application available specifically for the Magic Leap One,” said David Falstrup, RelayCars CEO in a statement. “It is an exciting time to be in the industry and be able to provide new and improved product offerings on a regular basis. We hope that the integration of the Kia Stinger GT into the RelayCars for Magic Leap will ultimately lead our team to create more immersive experiences that will allow customers to experience the car in its entirety, up to the power and drive of it.” RelayCars is available now for free download via Magic Leap World. The Magic Leap One Creator Edition can only be purchased by developers currently with a retail price starting from $2,295 USD. For further content updates for the headset, keep reading VRFocus. SOURCE: https://magic-leap.reality.news/news/magic-leap-roars-into-auto-world-via-kia-stinger-app-from-relaycars-0190553/