Press Release - JMPR
The new AR application allows drivers to take a 2019 Kia Stinger GT out for a spin.
Today, RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, announced that its application developed for the Magic Leap One headset is now available for free download via Magic Leap World with a customized Kia Stinger GT available for consumers to experience.
RelayCars has partnered with Kia Motors America for the RelayCars for Magic Leap release to be the official Beta partner. The application features the award-winning 2019 Stinger GT, winner of the J.D. Power Automotive Performance, Execution and Layout (APEAL) Award, among others, and will allow users to not only customize their own virtual Kia Stinger GT, but also take Stinger out for a virtual drive and experience the vehicle via the augmented reality app.
Recent statistics show that Augmented Reality is expected to have 1 billion users by 2020, with worldwide shipments of Augmented Reality headsets to reach around 5.4 million units by the same year which will drastically shift consumer purchasing behaviors. As the market shifts, the RelayCars application for Magic Leap One is already offering users an immersive experience for cay buying through its interactive capabilities. Users will be able to place virtual cars in the room with them, walk around the vehicle, change the color and watch these vehicles drive around the room; all functions that will continue to aid car buying.
“We are proud to be the first automotive application available specifically for the Magic Leap One,” said David Falstrup, RelayCars CEO. “It is an exciting time to be in the industry and be able to provide new and improved product offerings on a regular basis. We hope that the integration of the Kia Stinger GT into the RelayCars for Magic Leap will ultimately lead our team to create more immersive experiences that will allow customers to experience the car in its entirety, up to the power and drive of it.”
Outside of Magic Leap, the RelayCars app has more than a million downloads to date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR. The company also has a B2B suite of applications, known as RelayCars Pro™, which includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more.
All RelayCars’ apps allow customers to explore the interior and exterior of thousands of different vehicles including exotics, hybrids, full-size trucks as well as popular sedans and SUVs. Vehicle interiors and exteriors can be seen in full stereoscopic 360°.
“Stinger is like nothing anyone has ever seen from Kia and RelayCars for Magic Leap allows us to bring this award-winning sports sedan to everyone, so they can experience the vehicle when and where they want on the social platforms they use most,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “Stinger is a testament to what Kia can – and has – achieved and this innovative way to interact with and experience Stinger allows consumers to take their time getting to know both Stinger and the Kia brand.”