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Auto manufacturers release new models each year, and electric options often see updates related to range and other specs. However, some manufacturers launch brand new models that pique the interest of prospective buyers. Numerous auto media sites have listed the upcoming electric cars that consumers can expect in the future. However, the most exciting models might be: * Ford F-150 Lightning * Polestar 3 * Tesla Cybertruck * Rivian R1S * GMC Hummer EV Pickup While these models weren’t particularly called out by the auto media, they were among the models that are expected to launch. These models are exciting because they each represent something new and unique to buyers who might be eyeing the electric market. FORD F-150 LIGHTNING The Ford F-Series is the top-selling vehicle in the country. Even during a chip shortage that hit Ford and other manufacturers hard, the F-Series still didn’t stop selling. Consumers in some areas might have added their name to a wait list, though. Trucks are not known for their fuel efficiency. In fact, many tend to be gas guzzlers. However, when the pump is traded for the plug, the efficiency of the model has the potential to surge. The Ford F-150 Lightning is now available for a base price of $39,974. The Lightning is offered in the Pro, XLT ($52,974), Lariat ($67,474), and Platinum ($90,874). The Lightning has an estimated range of 230 miles, although some models offer extended range batteries. For consumers who want a half-ton pickup for towing, the electric Lightning can tow between 7,700 and 10,000 pounds. POLESTAR 3 The Polestar 1 is a luxury hybrid model that might be marketed more for collectors. The Polestar 2 is a mid-priced electric model that is priced at $45,900. What is Polestar 3? The Polestar 3 will be an electric sports utility vehicle, and, according to MotorTrend production is slated to begin in 2022 or early 2023. The model will offer an autonomous driving option. The site reports that the Polestar will let drivers be hands-free on the highway, noting that they won’t have to have their hands on the wheel, their feet on the gas/brakes or even focus their eyes on the road. Car and Driver reported that the Polestar 3 will be built in the U.S. Pricing, range and other specs have not yet been announced. TESLA CYBERTRUCK Tesla’s Cybertruck looks straight out of the future. The site includes a rendering of the seemingly space-age truck and shows its geometric edged design and light strip headlights. Tesla explains on its site that the truck was built for durability and to maximize the protection of passengers. The Cybertruck also features armored glass. Tesla’s Cybertruck also is designed for work; the Cybertruck can tow more than 14,000 pounds. It also provides more than 100 cubic feet of external storage space. As for energy efficiency, consumers who are looking for a truck that can drive an extensive distance on full charge might consider the Cybertruck. It offers an estimated range of 500 miles. Kelley Blue Book notes, though, that production isn’t slated until 2023 and that the base price of the truck will be $39,900 (single motor, rear-wheel drive); the price increases for a Dual Motor all wheel drive ($49,900). The highest priced option is the Tri-Motor for $69,900. RIVIAN R1S The Rivian R1S is an electric full-sized SUV. The R1S is already available for consumers to purchase. The R1S has a base price of $70,000 and offers an estimated range of 316 miles. The Rivian R1S might be appealing to those who want to take their EV off-roading; this model was designed for highways and the rough terrain, too. The R1S can tow up to 7,700 pounds. The model is offered with a seat capacity of either five or seven passengers. GMC HUMMER EV PICKUP GMC is focused on the electric market and the manufacturer now officers a Hummer EV Pickup and an SUV model, too. The Hummer EV has a base price of $108,700 and offers an estimated range of 350 miles. With the Hummer EV Pickup, drivers can head off-road, too. In addition, the pickup has space for up to five. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-Other-New-Electric-Vehicles-Can-Consumers-Expect-in-the-Future-1024x637.jpg] WHAT OTHER NEW ELECTRIC VEHICLES CAN CONSUMERS EXPECT IN THE FUTURE? The options for EV trucks might be more expansive with the release of the Tesla Cybertruck, however, there are many other new electric models that are eliciting excitement beyond the SUVs and trucks from manufacturers. Car and Driver highlighted a few anticipated models. One model that is listed as a ‘maybe’ is the Buick Electra. A different Car and Driver article noted it as the ‘2024 Buick Electra.’ That article explained that nothing has been confirmed. The car could be simply a concept. The Bollinger B1/B2 also has graced a number of auto publications’ lists of anticipated electric vehicles. However, Bollinger Motors now includes a note on its site that the B1/B2 is no longer an option. Instead, the company is focused on the commercial market. WHAT ARE THE BEST ELECTRIC VEHICLES? Buyers interested in swapping out their standard car for electric might wonder about their options. What is the best electric vehicle? The best electric vehicle might depend on who is ranking the vehicles. Every publication might have their own pick, and their own reasons behind their top pick. CNET offers its own choices of the best electric vehicles, and the publication divided up its list to include different categories. CNET’s pick for best electric small car was the Polestar 2. For the best midsize electric car, CNET chose the Hyundai Ioniq 5. The 2022 Porsche Taycan was CNET’s choice for the best large electric car. The 2022 Hyundai Kona took the top spot for most affordable. For consumers, the best electric car or vehicle (for those who want a truck or SUV) could be linked to the price tag or even the range. Some buyers might want the vehicle that offers the most passenger space, but others might want the most modern option. Others are brand loyal, and this could factor into the decision, too. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-is-the-Least-Expensive-Electric-Vehicle-for-2022.jpg] WHAT IS THE LEAST EXPENSIVE ELECTRIC VEHICLE FOR 2022? Buyers on the hunt for the least expensive electric vehicle might look only at the base price. These buyers might want the cheapest option; they might not focus on range or any other details. They want electric, and they want it affordably! What’s the least expensive electric model for 2022? MotorTrend compiled the list of the least expensive options. The Nissan Leaf S 40 kW is the least expensive model for 2022 with a base price of $28,365. The Leaf can actually be even more affordable, though, if tax credits are considered. The Leaf doesn’t have an expansive range; it has an estimated range of 226 miles. However, for those who only drive around the city, it could still be a good option. The model can fit up to five people. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-is-the-Electric-Model-with-the-Longest-Range.jpg] WHAT IS THE ELECTRIC MODEL WITH THE LONGEST RANGE? For some car buyers, the range of an electric model might be the top factor in the buying decision. According to Newsweek, the Lucid Air Dream offers the longest range of 2022 models. The Lucid Air Dream offers an estimated range of 520 miles and has a base price of $169,000. EXPLORE DIFFERENT ELECTRIC MODELS IN 3D AND AUGMENTED REALITY Buyers who are shopping for their electric vehicle options can visit RelayCars to explore different makes and models. With RelayCars, shoppers can search from an extensive inventory of models and explore them with immersive tools. RelayCars offers shoppers the option to preview a vehicle on screen via a 3D model of the vehicle or to use augmented reality. With the 3D model, users can turn the photo of the vehicle around and look at the vehicle from different angles. RelayCars doesn’t offer just a flat photo, instead users are encouraged to engage with the 3D vehicle models. Use the mouse or a fingertip to rotate a vehicle. RelayCars also lets users preview a vehicle model using the power of augmented reality. The camera of a smartphone or tablet becomes a unique experience that transforms any environment into an augmented reality showroom. The user can capture their garage, basement space or anywhere with their camera and drop a to-scale image of the vehicle into that space. The augmented reality experience lets users explore the vehicle by walking around it. This provides a similar walk-around experience as an in-person visit to a dealership. Buyers can use these tools to better understand their favorite electric models. In addition, RelayCars also provides pricing information about vehicles, too. Buyers can use RelayCars as a one-stop shop for their car buying experience. The site is constantly updating its inventory of vehicles to include more models for visitors. Visitors can download the RelayCars app for free or search inventory online. There is no limit to the number of vehicles users can explore; they can use RelayCars to explore and research all their options. They can even use the site to explore car models they didn’t know even existed. What electric options are on RelayCars? Download the app or visit the site to learn more!

The ground clearance of a vehicle refers to how high it sits off the ground. While some vehicles are designed to sit higher from the ground, some car owners modify vehicles with larger tires to provide additional clearance. Trucks and SUVs are typically the two types of vehicles designed with a higher ground clearance; these vehicles often are used for rougher terrain and, in some cases, off-roading adventures. The best ground clearance SUV models should enable drivers to navigate the wild terrain and go off the beaten path to explore and take on new adventures. Carfax rounded up the best ground clearance SUV models. The top five best ground-clearance SUVs for 2022 included: * 2022 Land Rover Range Rover * 2022 Land Rover Defender * 2022 Ford Bronco Badlands Sasquatch (Carfax listed the 2021 model in the second-place spot) * 2022 Jeep Grand Cherokee Trailhawk (Carfax included the 2021 model in the 5th place spot) * 2022 Land Rover Range Rover Sport THE BEST HIGH CLEARANCE SUV MODELS ARE PRICED HIGHER The five SUV models with the highest ground clearance are not low-budget options. Land Rover models make up three out of five SUVs on the list. Land Rover’s models are typically considered high-end or luxury vehicles. The Land Rover Range Rover has a starting MSRP of $93,800, but the Land Rover Defender is almost half that price with a starting MSRP of $48,700. The Land Rover Range Rover Sport starts at $70,900. Ford offers the lowest-priced model on the list. The 2021 Ford Bronco Badlands Sasquatch is offered in two different options—two door and four door. The two-door model started at $42,095, while the four-door model was priced at $44,590. The 2021 Jeep Grand Cherokee Trailhawk is priced in the $50K range. The Trailhawk had a starting MSRP of $54,235—about $7,000 more than the 2021 model. Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/How-High-off-the-Ground-is-Each-Model.jpg] HOW HIGH OFF THE GROUND IS EACH MODEL? Every model on the list offers high ground clearance. These SUVs also are ideal to take on off-roading adventures; Jeep and Land Rover SUVs are designed for rougher terrain. The Ford Bronco also can tackle the great outdoors and comes equipped with 35” tires, front and rear axles that electronically lock and other off-road features.   Here’s how high each model sits off the ground: * 2022 Land Rover Range Rover 8.6” (base model); 11.6” (off-road) * 2022 Land Rover Defender With air suspension, the Defender sits between 8.5 inches–11.6 inches * 2022 Ford Bronco Badlands Sasquatch 8.4” (for the base model); 11.6” (equipped with 35” tires) * 2022 Jeep Grand Cherokee Trailhawk Up to 11.3” * 2022 Land Rover Range Rover Sport 8.5” (base model); 11.1” (off-road) Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/Off-Roading-and-Ground-Clearance.jpg] OFF-ROADING AND GROUND CLEARANCE Car buyers interested in driving on rough terrain, sandy beaches or anywhere beyond the highways and roads need to ensure that the vehicle they choose is equipped for these adventures. Taking a vehicle onto rocky terrain might damage the tires (if they aren’t designed for this), but the vehicle could be damaged, too, if it sits too low. Many trails include information about the ground clearance of vehicles for safe navigation. Car owners should be mindful of these signs. If car buyers aren’t sure how much ground clearance they might need, they can consult the site 4 Wheel Drive Guide. This helpful guide offers more data on the ground clearance specs that drivers will need to take on different types of terrain. For example, the site explains that gravel tracks or paths need a minimum clearance of “…between 6.6 inches and 8.7 inches.” Drivers interested in rock crawling should opt for a minimum clearance of 10.8 inches (plus those wheels need to be designed for crawling). While ground clearance is important to ensure that the SUV isn’t damaged, some models might need extra equipment to tackle some terrain. Before heading off-road, talk to the dealership or consult with an expert about how to best equip the SUV for a specific off-road adventure. Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/Some-SUVs-Are-Meant-for-the-Roads-Most-Traveled.jpg] SOME SUVS ARE MEANT FOR THE ROADS MOST TRAVELED There are many high-ground clearance SUVs that are designed for off-roading, but, as SUVs have become a popular vehicle for many buyers, some of these models are meant to take on the paved roads, not the dirt paths. Some SUVs don’t offer four-wheel drive or even all-wheel drive. There are many models that offer the heft of the truck chassis (on which SUVs are built) but don’t offer the off-roading capabilities. These SUVs might be a bit more formal and a ride that’s meant to be more refined. Car buyers shouldn’t assume that all SUVs are created to tackle tough roads, rocky paths and even sandy beaches. In fact, popular beaches typically post signs stating that certain areas can only be driven on by vehicles with four-wheel drive capabilities. Those with front-wheel drive might end up digging themselves into a hole and needing a push (or maybe even a tow truck!). COULD USED SUVS BE LESS EXPENSIVE? Car buyers who want a high-clearance SUV for off-roading might not have the budget for a new model. The top five high-clearance vehicles range in price from the $40K-range to more than $93K. If buyers opt for upgraded features, the price could jump even higher. Opting for a used or pre-owned vehicle provides buyers with the option to pay less for a similar vehicle. However, the price of used models varies based on several factors: * Condition * Age * Mileage The make/model also impacts the price of a used SUV. For example, a luxury model will cost more than a standard model of a similar age and mileage. Some buyers decide that they are willing to pay less for an older model. Others are fine with a higher mileage on the odometer. However, a higher mileage vehicle could have more wear and tear. While a few basic factors impact used car prices, so does supply and demand. If supply is low but demand is high, buyers might face higher prices for used cars. A low supply also could mean that popular models are hard to find. Buyers who want the best deal for a used or pre-owned model might shop around. Visit Kelley Blue Book’s (KBB) website to get an idea about what certain models are selling for in the area. Compare prices at dealerships. If the buyer has a trade-in to offer a dealership, the car owner also should use KBB to research the value of their vehicle. KBB let’s car owners find either the resale price or the trade-in value. KBB provides the most up-to-date values related to market trends. While selling a car privately could lead to more money for the owner, it also could be more complicated, too. When using a car for a trade-in, buyers should understand that the dealership will always need to build in their profit. This is why trade-in values are lower than resale values. Knowing the value of a vehicle can help car owners feel more empowered when they are negotiating with the dealership on the price of their vehicle. If car owners feel that the dealership isn’t giving them a good deal for their trade-in based on their KBB research, they may decide to move to another dealership. Car buyers should keep in mind, though, that if supply is low, other dealerships might not have the car they want. They should research which dealerships have their vehicle in stock and focus on these particular dealership locations. CAR BUYERS CAN RESEARCH DIFFERENT CARS VIRTUALLY AND IN AUGMENTED REALITY Car buyers who are researching new SUVs with the highest ground clearance can download the RelayCars app or visit the RelayCars mobile website to explore their options in virtual reality and/or augmented reality. The RelayCars app lets buyers immerse in the car buying journey via 3D interactive models that can be explored with just a fingertip. Thousands of makes and models are included in RelayCars’ inventory; car buyers can interact with these 3D images and turn the car around to view it from all angles. The app also lets buyers explore cars in a virtual reality showroom. However, users need to have access to Google Cardboard for the virtual reality experience. RelayCars’ mobile site encourages buyers to explore vehicles using 3D models or in augmented reality. The augmented reality experience can be enjoyed with a smartphone or a tablet. The camera from the mobile device is used to capture the real environment, and the augmented reality vehicle can be dropped in this space. With the augmented reality showroom, car buyers can walk around the car to explore its design. In addition, buyers also can choose to preview the car in their garage or their driveway. The 3D imagery interactive experience and the augmented reality/virtual reality showroom experiences let buyers preview cars in different paint colors, too. In addition, RelayCars also offers specs and data for every make/model in its inventory. Review the starting MSRP and compare different features, too. Car buyers can use RelayCars to explore all the high-clearance SUV models to find the one that fits their budget and their off-road adventures. Download the app or visit the mobile site today!

At some point, a car owner will move on from their current vehicle. Maybe they want something with more safety features or they just want a newer model. Some car owners need the money for other bills. Car owners have a few options when they want to sell their car. One of the easiest options is to sell the vehicle to the dealership (or use it as a trade-in). Car owners also could privately sell their vehicle, too, and opt to list their car on sites like Craigslist. Here’s how to sell a car on Craigslist when it’s time to move on from a vehicle. WHAT IS CRAIGSLIST? For those who are unfamiliar with Craigslist, this site offers online classified ads. Remember the classified ads found in the back of newspapers? Craigslist has all the same types of ads. Individuals can list homes for rent (or for purchase), businesses can place help wanted ads, and consumers can even find other random ‘for sale’ items, too. Car owners also can list their vehicles via this site as a “for sale by owner.” When placing an ad online via Craigslist or any platform, car owners should: * Know the value of a car before listing; this ensures car owners include a fair price * Repair all issues * Take the car for a good cleaning (and opt for detailing, too) * Include a photo slideshow What many buyers might like about listing their vehicle on Craigslist is that it’s very affordable (only $5). However, Kelley Blue Book notes that the site “…tends to be a magnet for scammers and crazies.” This isn’t to say that car owners shouldn’t use the site, but they need to be diligent when working with prospective buyers. When listing a car on Craigslist, there are some safety tips to follow: * Only accept cash payments or payments through verified payment systems * Don’t ever meet a buyer alone * Go to a public place and have a chaperone for test drives * Use a Craigslist email (don’t include a personal email address) DETERMINING A CAR’S VALUE Before a car owner lists their car for sale, they need to research the car’s resale value. Kelley Blue Book (KBB) is one of the best sites to use for determining a car’s value. KBB allows car owners to find either the trade-in value or the resale value to sell the car privately. In order to determine the car’s resale value, car owners will need to enter all the data about their vehicle. KBB needs the owner to include the make/model, year, features and condition of the vehicle in order to determine the fair market value. Car owners need to be honest when detailing their car’s condition. Buyers will find out if the car isn’t what is advertised. Car owners should keep in mind that even if they list the vehicle for a specific amount, buyers might still want to negotiate. This is often part of the process. Buyers should think about what they would be willing to accept for their vehicle after researching via KBB. Prepping the Car for the Listing [https://blog.relaycars.com/wp-content/uploads/2022/03/Prepping-the-Car-for-the-Listing.jpg] PREPPING THE CAR FOR THE LISTING While buyers might want to negotiate, car owners should ensure that they showcase their vehicle in the best possible condition when selling. This means that owners should take their vehicle to a mechanic to have it inspected for any issues and repaired (if necessary).  In addition, the car should be cleaned inside and out before taking photographs. Car owners might want to have their car detailed to ensure that the interior is as clean as possible. The cost for detailing varies; detailing only the interior can cost around $125 to more than $150. Detailing the car inside and out, though, will likely cost car owners more than $250. SNAP LOTS OF PHOTOS After car owners have determined their car’s value, repaired any issues and cleaned the vehicle thoroughly, it’s time to schedule a photo shoot. Car owners don’t have to pay a pro to take pictures of their vehicle, but they should take the time to snap lots of photos including detailed shots of the car’s features. Here is a list of photos to snap for a for sale by owner’ ad photo slideshow: * Exterior shots (multiple angles) * Interior front seats * Interior back seats * Up close shots of the gear shift * Close up shots of the infotainment center * A photo of the instrument panel and steering wheel * Photos of any upgraded features * A close-up shot of the wheels and rims * Detailed photos of any interior and/or exterior flaws including dents, rust, scratches, etc. Not only should car owners show all the upgraded features of their vehicle, but they also need to include detailed photos of any damage or flaws, too. When buyers see the car in person, they don’t want to feel that the owner was withholding anything. Take pictures of all flaws or issues. Buyers will appreciate the up-front information. Even rust spots should be photographed. Note any other issues, too, like a door that sticks or a window that has issues. All these photos can be included in the Craigslist ad. STAYING SAFE ON CRAIGSLIST Unfortunately, scammers might try to take advantage of car sellers via online sites. When selling a car via any site, it’s important that buyers always take steps to keep themselves and their property safe. * Don’t meet buyers alone. Always take a friend or relative with you to meet a buyer. Never agree to meet a buyer alone. * Meet in a public place. When arranging a meeting, opt for a public place. Don’t meet at home. * Accept payments only through reputable platforms like Zelle, Apple Pay, etc. or just opt for cash. Meet at a bank if the buyer intends to pay cash, or, again, insist on a public place. SHOULD SELLERS INSIST ON A DEPOSIT? One of the recommendations from KBB is that buyers can take a deposit. The site notes that sellers can stipulate a $500 deposit or even ask for half of the list price. Why is a deposit important? As KBB explains this protects the seller. When a buyer has to put down a deposit it may show that they are serious about purchasing the vehicle. DON’T FORGET THE TITLE Before car owners list their car online via Craigslist or any site, they should make sure that they have the title. Sellers also should ensure that there are no liens on that title. If the car title still has a lien, this is something the owner needs to handle before selling the car. A car title needs to be free of any liens so that a new owner can take possession of it. Can a car owner sell a car that they don’t own outright? This is possible, but, again, the lien holder (i.e. the lender) needs to be paid before the sale is complete. Nerdwallet recommends that the owner contact the lender to discuss selling the vehicle. The site explains that if the lender is a local bank, then the sale takes place at one of the branches. This can make the buyer feel more comfortable, too, as an at-the-bank transaction ensures that the lender can sign off and all the details will be in order. Some cars might have a loan that is higher than the value of the car; this means that there is negative equity and the car is ‘underwater.’ When this happens, the seller will need to come up with the difference between the sale price and what is owed to the lender. How to Sell a Car on Craigslist [https://blog.relaycars.com/wp-content/uploads/2022/03/Other-Ways-to-Sell-a-Vehicle.jpg] OTHER WAYS TO SELL A VEHICLE While selling a car on Craigslist is convenient and only $5, there are other ways to sell a car privately. For example, Autotrader, Vroom and Carvana all can be used to sell cars. Sites like Carvana will purchase the car from the owner, and this can be an easy way to unload a vehicle. Car owners can research their best options. In addition, car owners also could try to sell their vehicle to a dealership. FINDING THE NEXT BEST VEHICLE Once a car owner sells their car, they might be on the hunt for a new car. Car buyers can visit RelayCars to explore new vehicles and find the best new car for their budget. RelayCars includes immersive 3D images that let car buyers view cars from different vantage points. RelayCars also gives car buyers the option to view a car model via augmented reality. Using the camera from a smartphone or tablet, car buyers can drop a car into their environment. View a vehicle in the backyard, the garage or see how it looks in the driveway. With the augmented reality tool, buyers can even walk around the image of the vehicle. This is a bit like having a car showroom at home. Once car buyers find their favorite vehicle, they can use RelayCars to shop, too. RelayCars also helps buyers find the best price for the car they want. With RelayCars, buyers can shop at home and enjoy an immersive experience to explore and discover a full inventory of makes and models.

Augmented reality could be the portal that many consumers use to enter the future metaverse. However, in many ways, the metaverse is already a reality. The metaverse might be considered anything that exists in the virtual or augmented reality realm; the graphic depictions aren’t real, but they are a new way to experience products, places and even interact with friends, too. Most consumers access augmented reality via their phone or tablet. There is a product that can project augmented reality data on any surface; this augmented reality projector lets users experience augmented reality without a device. ABOUT THE AUGMENTED REALITY PROJECTOR An augmented reality projector can produce static augmented reality graphics or dynamic augmented reality graphics. With static graphics, the images don’t really change. This could be a product image appearing before an individual or something similar. Dynamic projections, though, allow the user to interact with the image. The user could somehow touch the image or the image could move. With projected augmented reality graphics, there is a need for an augmented reality projector. The company Lightform makes AR scanning devices to work with their projectors that can be used for a variety of experiences. AUGMENTED REALITY PROJECTION EXPERIENCES Augmented reality experiences deployed via projectors can let users step away from their phones and immerse in the augmented reality adventure or experience. Projectors can let artwork come alive or even create graphic depictions of products, too. Some unique augmented reality projections using Lightform’s equipment include Christmas light shows, projected art work, and even an augmented reality bar. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/How-Augmented-Reality-Projections-are-Changing-the-Wedding-Industry.jpg] HOW AUGMENTED REALITY PROJECTIONS ARE CHANGING THE WEDDING INDUSTRY Augmented reality projections have been around for several years, and one popular use of these cool graphic experiences is at weddings. In fact, augmented reality projections are transforming the standard wedding experiences to transport guests to other locations and even to animate cakes. AUGMENTED REALITY WEDDING CAKES Don’t worry, the cake is still edible! However, augmented reality wedding cakes add an immersive and artistic element to the standard sweet tradition. Augmented reality projectors can cast images on wedding cakes to create unique and beautiful designs and animated features. Disney patented this experience in 2012. Those who opt for a Disney wedding experience can enjoy animated wedding cakes with amazing themed projections. AUGMENTED REALITY WEDDING RECEPTIONS Couples who can augment their wedding reception can use ‘projection mapping’ to create a unique themed ambiance for their reception. This technology can let couples transform their reception venue into a tropical location or even augmented scenes from another country into the space. The site Creative Joy explains that this technology also could be used to project a beloved family member, too. Anything is possible with augmented reality projections. Couples can create their dream destination wedding without even leaving home! AUGMENTED REALITY MUSEUM PROJECTION EXPERIENCES With augmented reality projections, museum exhibits also could come to life. The artist could integrate augmented reality into their exhibit. There could be an immersive element with which guests could interact. However, some artists create their artwork in augmented reality. CAN CONSUMERS USER AUGMENTED REALITY PROJECTORS? Consumers can purchase augmented reality projectors. Those who are interested in creating unique art experiences might be drawn to these devices. However, projectors also could be used to project augmented reality graphics onto homes. Christmas light displays could include graphic elements via augmented reality projectors. Individuals who are tech savvy could enjoy creating unique and immersive holiday experiences. The home also could be augmented for Halloween, too! Currently, though, Lightform’s products are out of stock. Individuals interested in pursuing augmented reality projection technology might need to research options. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Personal-Augmented-Reality-Projectors.jpg] PERSONAL AUGMENTED REALITY PROJECTORS For consumers who want to experience augmented reality projections but who don’t want to invest in the equipment to create these experiences, there are other augmented reality options. While museums could include immersive augmented reality projection exhibits, consumers also might find this technology at concerts or other venues, too. The easiest way for consumers to experience augmented reality, though, is simply by using their phone or tablet. The camera on these devices is used by augmented reality apps to capture the real environment; the graphic elements are then dropped into the user’s space. Many augmented reality apps are available via Google Play (for Android) and the App store (for Apple), and these apps are often free, too. Augmented reality apps are a simple and inexpensive means for consumers to use this technology and become familiar with how it’s deployed. Those new to augmented reality experiences can download augmented reality-based games like Pokémon GO. This is one of the most popular augmented reality games available, and it’s become a cultural phenomenon. Players search the real world to find animated Pokémon. They are often found hiding everywhere and anywhere; users need to use caution when playing the game, though. It’s easy to stare at the phone and get caught up searching for the characters. Pay attention to surroundings. AUGMENTING THE SHOPPING EXPERIENCE Augmented reality experiences also can be accessed via store websites for free. Many stores and businesses now offer augmented reality try-on experiences to let shoppers preview products. Stores like IKEA and Crate & Barrel let shoppers place furniture in a room to preview it. This can help the consumer better understand if an item will work in their space or even complement their other décor and furnishings. There also are augmented reality experiences that let consumers preview paint colors. Use the phone or tablet camera to capture the image of a room’s walls, and watch paint colors magically appear. Swipe on different hues to find the best option for the space. Even cosmetics are augmented now to simplify the search for the perfect shade. Some businesses let consumers access augmented reality experiences that let them swipe on augmented reality lipstick, eyeliner, mascara and more. When shopping for products online, consumers can use this experience to ensure that the product flatters their complexion. While consumers will enjoy the freedom to experience and experiment with different products, businesses might benefit, too. If consumers can preview an item before purchasing it, they may be less likely to need to return the item. Augmented reality creates an opportunity to fully explore a product before committing to the purchase. AUGMENTED REALITY WORKOUTS The phone also can project graphics to motivate a workout, too. The app Zombie, Run! shows graphic depictions of zombies. When using the app, the individual has to escape the pursuing zombies. Participants have to complete missions during their workout. Users don’t have to run, though. They can set a walking pace, too. Those not interested in running from zombies can just use the app AR Runner. The app will show augmented reality graphics that include checkpoints. Runners can race against friends, outrun enemies, etc. The app Plaicise works a bit differently. It actually creates games that become exercises. The game also lets users challenge themselves by beating previous scores. Users also can work out/game with friends. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Automobiles.jpg] AUGMENTED REALITY AUTOMOBILES Consumers shopping for a car also can simplify their search by viewing cars in augmented reality. Numerous car brands offer augmented reality showrooms that let consumers view a model in their space. Using augmented reality to preview a car can let the consumer explore it as they would at the dealership. The vehicle can be dropped anywhere in the user’s environment. The car typically appears to scale, and the user can walk around the vehicle to see it from different angles. Some augmented reality experiences let the user look inside the car, too, or even change the paint color. Many car buyers shop from home, and augmented reality can provide more insight about a vehicle than standard two-dimensional photos. RelayCars provides thousands of vehicles that consumers can preview via 3D imagery on the screen or in their environment with augmented reality. Users can explore any model and drop it in a room, the backyard or just garage. They can walk around the vehicle to get a better understanding of the car’s design. While augmented reality doesn’t allow for physical interactions with a vehicle, users can get an up-close look at their favorite models. For some buyers, this can help them better decide if the car is worth exploring in person. With sites like RelayCars, shoppers can not only preview different models using augmented reality and 3D graphics, but they also can shop for vehicles, too. Some car buyers don’t want to visit the dealership, and using a site that combines an immersive online inventory with the option to shop online lets buyers explore models at their convenience. With an online car shopping experience, the buyer can explore from home at any time. They don’t have to spend hours at the dealership, and they can find the best car for their budget by scrolling through their options. The future of car shopping might involve immersive experiences like augmented reality and online shopping experiences. Younger generations are comfortable with online shopping experiences, and these buyers could prefer skipping the dealership for a remote buying process. With RelayCars, buying a car can be an immersive experience that transforms the shopping process into an entertaining and enjoyable online adventure.

New car buyers don’t want to pay the sticker price for their vehicle of choice. The buyer wants to get the best deal possible, while the dealership wants to maximize their profit. Buying a car isn’t just about doing the research on prices, financing and other details, there are certain days and times of the year that buyers need to focus their visits to the dealership. When is the best time to buy a new car? There are specific dates, holidays and even days of the week that can allow the buyer to score the best prices. When shopping for a car, focus dealership visits on: * Monday * The end of a quarter * Fall * Three-Day holidays * New Year’s Eve Do these recommendations seem like a mangled mess of days, dates and months? There is a method to the shopping madness. Here’s why these specific times are the best for buying. MONDAY The busiest time to visit a car dealership would be the weekend. This is the time that almost everyone is off work. It would seem logical that buyers who need a new car would wait for the time of the week where they have the time to browse and negotiate. Unfortunately, the weekend isn’t the most ideal time to get one-on-one attention or maybe even the best deals (there are exceptions, though). If buyers can wait until Monday to schedule that dealership visit, they may reap the rewards. Not only will the dealership be less crowded, but the sparse foot traffic could allow buyers to sit down with a sales team member one-on-one and perhaps enjoy a more relaxed experience. Since traffic is slow, Monday buyers also could get a few extra perks, too. THE END OF A QUARTER The dealership typically has sales goals or quotas it needs to meet. These quotas could be quarterly and yearly, too. Waiting until the end of the last quarter could be the most advantageous, but those who can’t wait too long might simply time their visit to coincide with the end of any sales quarter. If the sales team hasn’t hit their marks, they might be more willing to negotiate. This could lead to better prices for buyers. FALL An ideal season for buyers could be fall. This is due to the fact that new model years typically drive into dealerships in early fall. When new models arrive, older models become less desirable. Buyers can do a little research to find out if the new model years have arrived. Then pay a visit to the dealership and focus on the previous model year for the purchase. As a note, dealerships likely will not be interested in bargaining on new models. The deals will be focused on the vehicles they need to get off their lot and remove from the inventory—the older vehicles. THREE-DAY WEEKEND HOLIDAYS While, yes, it was noted that weekends are typically crowded at dealerships and not the best time to shop, the exception to the rule are three-day weekends or holidays that coincide with these extended weekends. Labor Day, Memorial Day and even Fourth of July could align with dealership promotions, sales or offers. Expect that others will be taking advantage of these sales, too, and try to arrive early or later in the day to avoid the hustle and bustle. NEW YEAR’S EVE The day before the New Year officially begins might be the best day of the year to go car shopping. This might be the last day for the dealership to meet sales goals for the year; it’s also the last day of a quarter. However, CNBC explains that buyers might have limited selection in December. Buyers might not find the exact or perfect car if the inventory is a bit limited (for the previous model year), but the deal could be worth making a few concessions on color or some features. Another tip for New Year’s Eve buying? Buyers could have an advantage on negotiating if they arrive later and stay near the time the dealership closes. One woman secured a great price on a lease on New Year’s Eve; it turned out the sales person just wanted to get out of the dealership for a New Year’s party. It isn’t unheard of for sales team members to try to keep buyers in the dealership and wear them down a bit, but buyers might be able to play on this tactic to their benefit, too. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/What-are-the-Worst-Times-to-Buy-a-Vehicle.jpg] WHAT ARE THE WORST TIMES TO BUY A VEHICLE? If there are ideal times to score a deal on a new car, what days aren’t so great for negotiating and shopping? There aren’t necessarily specific days to avoid, although weekends are more crowded and with the heavy foot traffic it might not be so easy to negotiate. However, here are a few instances that might align with dealerships being a little less interested in negotiating or budging on the price: * New model year cars * Popular models * Times of overall high demand * Early in the sales quarter or year NEW MODEL YEARS When a new model (or new model year) drives into the dealership there will be excitement surrounding the debut. Buyers shouldn’t expect that dealerships are going to be super interested in significant negotiations. That being said, buyers could negotiate on the price of a trade-in. In addition, a trade-in can help decrease the price of the new model. POPULAR MODELS Some vehicles don’t stay on the lot long. The most popular vehicles in the U.S. include the Ford F-Series, Ram Pickup and the Chevrolet Silverado. These models are in high demand; chances are high that many  buyers are more than willing to purchase these sought-after vehicles (and dealerships know this). Buyers who want the more popular models also might not have much negotiation room (it never hurts to try, though). However, a trade-in could be a point of negotiation. Some sales team members could be open to negotiations, but if they won’t budge, the buyer will need to decide if they are willing to walk away from the car they want or pay the price. THE BEGINNING OF A MONTH Buying in the beginning of a month (or perhaps sales quarter) also might not be the best time to negotiate on or purchase a new car. Sales team members might have monthly sales targets, too. MarketWatch explains that early in the month, they might not be overly concerned about hitting those goals. While making a sale helps them toward this goal, they also need to get the best price for the dealership. Sales team members may be less willing to heavily negotiate in the beginning of the month. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Another-Bad-Time-to-Buy-a-Car.jpg] ANOTHER BAD TIME TO BUY A CAR? THE SPRING! If fall is a great time to buy a new car, GOBankingRates reports that spring is the worst time of year to make a purchase. The site explains that this season correlates to tax refunds, families preparing for summer trips and the thawing of winter weather. All these conditions create an ideal opportunity for buyers to go car shopping. With money in their hands from a tax refund, buyers might now have enough for a down payment. Those who are planning a summer trip might need a new car for that journey. In addition, some buyers just weren’t interested in trekking out in the cold winter weather. However, the balmy days of spring might be an enticing time for consumers to stroll around car lots. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Is-Right-Now-a-Bad-Time-to-Buy.jpg] IS RIGHT NOW A BAD TIME TO BUY? When demand for new and used cars is at all-time highs, dealerships will struggle to keep popular models on the lot. For the dealership, times of high demand and low inventory can be frustrating. Yet, times of high demand also could mean they worry less about moving inventory. Used car prices are now higher than normal. During a microchip shortage, if buyers cannot find the model they want brand new with the features they desire, they could look to earlier or pre-owned models. If demand for a new or used car is high, the buyer might not have the upper hand in negotiations. Those with a trade-in, however, could be in a prime spot. The value of used cars is higher, and this means that trade-in values could be higher, too. Buyers could negotiate with dealerships on the price of these highly-sought after used models. If the car owner has a very popular vehicle to offer up as a trade-in, they might be in an even better position. Before selling a car to a dealership as a trade-in to offset the price of a new car, buyers should research the value of the vehicle via Kelley Blue Book (KBB). Buyers can select the make/model and year of their vehicle (or just enter the VIN or license plate info). KBB will ask them to enter the trim option as well as other features included in the vehicle. Car owners also will need to select the condition of their car. Be honest about the condition, as the dealership knows better. When all the info about the trade-in is included, KBB will give car owners an estimated value and a value range for their trade-in. Car owners can use this price to better understand what the dealership could offer. However, the trade-in value from KBB also can be used in negotiations, too. WAIT FOR THE BEST DAYS TO (HOPEFULLY) SECURE THE BEST DEALS The best time to buy a car includes fall, the end of sales quarters, the end of the year and three-day weekends, too. Perhaps the most ideal time to buy a car, though, is on New Year’s Eve. Buyers who are willing to spend this semi-holiday at the dealership could negotiate a good deal on a previous model year vehicle. In addition, buyers who are willing to visit the dealership after their work day ends on a Monday also could enjoy more one-on-one attention and maybe some perks, too. Buyers who shop smart and who plan their dealership visits for the best days to buy could drive out of the dealership knowing they received a good price and a fair deal on their new vehicle.

Tesla might be the manufacturer that most consumers link to the electric car movement. For years, Tesla’s models have dominated the electric market, but, as the surge toward a cleaner and greener commute takes hold, more companies are emerging as strong competitors to zap some of Tesla’s market share and sales. Car buyers interested in swapping the pump for the plug might notice many new electric models and a few unfamiliar brands, too. Check out these electric car companies that are electrifying the automotive market and adding a spark to the daily drive. * Tesla * Lucid * Rivian * Polestar ELECTRIC VEHICLE MANUFACTURERS: TESLA Leading the list of electric vehicle manufacturers is Tesla. One of the biggest names in the electric car movement, Tesla produces the following different vehicles: * Model 3 * Model Y * Model S * Model X MODEL 3 Tesla’s Model 3 is the least expensive vehicle in its lineup. The Model S has a base price of $44,990 and offers an estimated range of 272 to 358 miles. The range denotes how far the vehicle can travel on one full battery charge. Even the lowest-priced model in the company’s lineup offers stellar features; the Model S includes multiple cameras to provide full visibility for the driver. Sensors also provide parking assistance and warn of collisions. The Model 3 also is equipped with Tesla’s AutoPilot feature. The Model 3 has space for five. It is offered in Performance (with an estimated range of 315 miles) and Long Range (with an estimated range of 350 miles) options, which both feature all-wheel drive. MODEL Y (LONG RANGE) The Model Y has a base price of $58,990 and offers an estimated range of 330 miles. It also offers the same features of the Model 3. However, the Model Y is larger and has space for up to seven passengers. The Model Y also offers all-wheel drive. The Model Y also is offered in a Performance option, which has a base price of $63,990 and an estimated range of 303 miles. The Model Y Performance has space for five. MODEL S Tesla’s Model S has a base price of $94,990, but buyers also could opt for the Model S Plaid (featuring an AWD tri motor) for $129,990. The standard Model S offers an estimated range of 405 miles, while the Model S Plaid has an estimated range of 396 miles. The Model S offers all-wheel drive dual motor and has space for five. MODEL X The Model X has a base price of $104,990 and offers an estimated range of 348 miles. It has space for up to seven and features all-wheel drive (dual motor). Buyers also can opt for the Model X Plaid, which offers an estimated range of 333 miles and has a base price of $126,490. The Plaid seats up to six passengers and offers an all-wheel drive tri-motor. ELECTRIC VEHICLE COMPANIES: LUCID MOTORS Lucid Motors is among the electric vehicle companies competing with Tesla. While Lucid might not have the same recognition as Tesla, the manufacturer has jumped to the top of some ‘best of’ lists. Lucid offers the Lucid Air, which was MotorTrend’s Car of the Year for 2022. The Lucid Air is offered in multiple models: * Air Dream Edition * Air Grand Touring * Air Touring * Air Pure AIR DREAM EDITION The Air Dream Edition is the most expensive in the lineup with a base price of $169,000. It offers two options; one offers an estimated range of 470 miles, the other offers an estimated range of 520 miles. The Air Dream Edition is closed for reservations. AIR GRAND TOURING With a base price of $139,000, the Air Grand Touring has an estimated range of 516 miles. The Grand Touring offers luxury standard features like Nappa leather and wood trim. The model has space for five. In addition, buyers receive three years of free charging via Electrify America. Like Tesla, there’s also an autonomous driving mode. AIR TOURING The Air Touring has a base price of $95,000 and an estimated range of 406 miles. The model also includes a luxury interior like Nappa leather and wood trim and has space for five. The Air Touring offers three years of charging via Electrify America. An autonomous driving mode is available as an upgraded feature. AIR PURE Lucid’s Air Pure is the least expensive model in the lineup with a base price of $77,400. The Air Pure has an estimated range of 406 miles. Interior features include a leather alternative upholstery. Three years of free charging via Electrify America also is included for buyers.   ELECTRIC CAR MANUFACTURERS: RIVIAN Another electric car manufacturer, Rivian, offers two models (a truck and a full-size SUV) for buyers eager to electrify their drive on the highway and off the beaten path. Rivian includes Driver+ on all models as a standard feature; this provides hands-free driving capabilities.  Rivian’s models include: * R1T * R1S R1T The R1T has a fairly mid-range base price and starts at $67,500; what makes this vehicle unique in the world of electric automobiles is its body type—the R1T is a truck. The R1T offers an estimated range of 314 miles. The model can tow up to 11,000 pounds and features a quad motor. Standard interior is vegan leather, and this model can even go off-roading! Rivian offers three different equipment packages for the R1T (this impacts the price). The R1T has space for five. R1S The R1S is a full-size electric SUV, with a base price of $70,000 and an estimated range of 316 miles (a nudge more than the R1T). The R1S offers three rows of seating, has space for seven and can go off-roading, too. The model features a quad motor and can tow up to 7,700 pounds. Buyers can choose from three different equipment packages for the R1S. ELECTRIC CAR COMPANIES: POLESTAR Polestar offers two electric vehicles. The Polestar 1 is a limited edition model, with only 1500 across the globe. The Polestar 2, though, is moderately priced and aimed at the larger consumer market. POLESTAR 1 The Polestar 1 has a base price of $155,000, and it is a luxury ride. Masterful details include Nappa leather interior that is stitched by hand and a crystal gear shift. The Polestar 1 also isn’t completely electric; it’s a hybrid model that includes a gas engine and three electric motors. The Polestar 1 has space for four; in addition there are safety guidelines related to children in the backseat. The model offers an estimated range of 470 miles. POLESTAR 2 The Polestar 2 is a fully electric model with a base price of $38,400 (this is after a tax credit). It offers an estimated range of 270 miles and has space for up to five. Safety features include safety assistance, battery safety, inner side airbags and more. The Polestar 2 also can tow up to 2,000 pounds. Buyers can choose long range single or dual motors. Electric Car Companies [https://blog.relaycars.com/wp-content/uploads/2022/03/Other-Electric-Options.jpg] OTHER ELECTRIC OPTIONS The electric market also includes multiple other manufacturers, as most companies are delving into this market. General Motors is focused on electric, and major manufacturers are rolling out electric models. Buyers can choose from many different options at different prices. Those who are interested in buying an electric model and swapping out their standard vehicle might focus on range as well as price. In some states, electric vehicles are incredibly popular. With a rising number of electric vehicles on the road, these states may offer plenty of charging stations. Other areas, though, might not see an electric surge. Drivers may have an issue finding charging stations locally or across the state (when road-tripping). A longer range vehicle drives further on a full charge. What are the longest range electric models on the market? Here are the top five longest-range electric vehicles: * 2022 Lucid Air Dream (range of 520 miles) * 2021 Tesla Model S Long Range (range of 405 miles) * 2021 Tesla Model X Long Range (range of 371 miles) * 2021 Tesla Model 3 Long Range AWD (range of 353 miles) * 2022 Mercedes-Benz EQS450+ (range of 350 miles) The 2022 Mazda MX-30 has the shortest range of electric models. The MX-30 can only drive up to 100 miles on a full charge. This might be fine for those who just stick to city driving, but drivers taking the MX-30 on a long trip might need to plot out the charging stations along their route. Electric Car Companies [https://blog.relaycars.com/wp-content/uploads/2022/03/Use-RelayCars-to-Explore-all-the-Electrifying-Options.jpg] USE RELAYCARS TO EXPLORE ALL THE ELECTRIFYING OPTIONS Car buyers can explore all their electric options with RelayCars. The site lets buyers view cars in 3D models; turn the vehicle around and look at it from every angle. RelayCars also lets buyers preview models in augmented reality. Using the camera from a smartphone or tablet to capture their environment, car buyers can drop an augmented reality model of a Tesla or a Polestar into their garage, their driveway or maybe in the middle of the living room. Walk around the car and explore it! Car buyers also can shop for cars using RelayCars, too. Research the best electric vehicles from manufacturers’ like Tesla, Polestar, Mercedes-Benz, Mazda and more. Explore vehicles using immersive tools and then move on to the buying stage. RelayCars provides buyers with all the tools they need to find the perfect electric vehicle for their budget and their driving style.

Standard advertising was launched via print, radio or television campaigns. Consumers were used to viewing their favorite products in slick print ads in magazines or in simple black and white messaging in newspapers. Many companies also reached their key demographics via television or radio commercials. Now, though, advertising messages are launched in highly targeted campaigns via Facebook, Google and other online channels. In addition, many companies are now embracing tactics that engage and immerse the consumer into the messaging. Augmented reality advertising and marketing campaigns invite consumers to explore a fully immersive environment that immerses the consumer into the company’s messaging to engage and excite them and, hopefully, to also influence their buying decisions. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/What-is-Augmented-Reality-Advertising.jpg] WHAT IS AUGMENTED REALITY ADVERTISING? Augmented reality advertising campaigns require the consumer to use a phone or tablet’s camera function to enter a new world. The camera captures the user’s real-world environment, and the campaign projects unique graphic elements to create an interactive experience. These campaigns can be fun and informative; they can transport consumers to a different world and invite them to explore products through games and adventures. Augmented reality also could provide a unique look at the company’s history, too. While augmented reality advertising and marketing campaigns aren’t new, they are gaining popularity. Augmented reality experiences can be uncovered via beverage cans, pizza boxes, wine labels and more. Even children’s meal packaging at fast food restaurants has been augmented. Here’s a peek at how businesses have used augmented reality experiences to heighten engagement and immerse consumers into their brand messaging: MCDONALD’S McDonald’s has used augmented reality for advertising and other experiences for years. In Australia, the fast food giant augmented its annual Monopoly game.  Users could download an app and hunt for the cards for the game. The goal was to collect all the property cards in a color group.    McDonald’s also augmented its Happy Meal boxes to create immersive experiences based on DreamWorks movies like Mr. Peabody & Sherman and How to Train Your Dragon 2. Experiences were based around ‘healthy foods. Vox reported back in 2014 that McDonald’s also released an augmented reality experience for the World Cup. The restaurant’s fry containers could digitally transform into a soccer goal. The site explained that users could move the ball around their real environment to try to score a goal into the fry box. And, in 2016, McDonald’s released augmented reality Advent Calendars with the help of Blippar. Trays transformed into advent calendars that featured games and other experiences. Every day opened up a new surprise or experience. STARBUCKS The coffee franchise unveils its holiday red cups each year. In 2019, these famous cups integrated augmented reality experiences for Instagram and Facebook that included festive messaging and effects. While this feature might have been limited to the holiday season, it was yet another way for Starbucks to get consumers excited for their yearly tradition. Consumers also could share their cups via Instagram Stories and include the augmented reality effects, too. PIZZA HUT Pizza boxes became a video arcade when Pizza Hut augmented its packaging to include an interactive Pac-Man game. Consumers could use their device camera to capture the box and transform it into the familiar Pac-Man screen; the digital yellow character could then be navigated to gobble up ghosts right on the box! Consumers could use QR codes on the boxes to access the experience. AUGMENTED REALITY WINE LABELS While augmented reality wine labels aren’t necessarily standard advertising, they do entice the consumer to explore the brand and the brand’s messaging in more detail. Augmented reality wine labels can incorporate any story the brand wishes to tell and launch a complementary augmented reality experience to fully narrate that story. For example, 19 Crimes lets consumers learn more about those convicted of the 19 crimes and meet the warden, too. Snoop Dogg’s Cali Rose label features an augmented reality Snoop experience. Many brands include augmented reality experiences via ARWine, Winerytale, Living Wine Labels (includes 19 Crimes and Snoop Dogg’s Cali Rose and others), and some brands even launched their own AR apps. VASELINE To celebrate its 150th birthday (or anniversary), Vaseline created an augmented reality experience that could be accessed by scanning the tin lid of limited edition products. Users downloaded an app via Google Play or the App Store, scanned the lid and could enjoy a game to learn more about all the ways to use the product (150 ways, to be precise!). Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Preview-Experiences.jpg] AUGMENTED REALITY PREVIEW EXPERIENCES Many brands and businesses use augmented reality to create preview experiences for their product. This allows consumers to virtually try out furniture, cosmetics, eyeglasses and even shoes before buying the product. Preview experiences can provide a similar try-on appeal as the standard dressing room at an in-store experience. Using just their camera on the phone (or tablet), customers can select the item they wish to preview and see that product in their environment. When shopping at home, this takes the guesswork out of purchases. Buying cosmetics without trying them on sometimes means that the consumer selects an unflattering shade. With augmented reality, consumers can swipe on eyeliner, lipstick and more. They can drop furniture into their home or even try on eyeglasses to see if a frame is right for their face shape. For stores, preview experiences could decrease returns and increase customer satisfaction in their purchases. In addition, these preview experiences are entertaining to use; they might encourage customers to explore products just to play around with the experience. This might even result in the consumer buying a product they didn’t know they wanted or needed. AUGMENTED REALITY FACEBOOK ADS Facebook makes it easy for companies to create augmented reality experiences. Facebook explains that companies can pair up with a producer via the Spark AR Partner Network. The ad on Facebook can encourage consumers to open up their camera and interact with products and explore. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Movie-Posters-732x1024.jpg] AUGMENTED REALITY MOVIE POSTERS Movie posters are a form of advertising that has been popular for generations. While movie patrons typically enjoy previews of new movies before their feature film, movie studios also advertise their upcoming releases via simple posters. Movie posters are a popular collector’s item, too. While standard movie posters are still a popular means for studios to advertise their future blockbusters, some movie posters are incorporating augmented reality to allow movie patrons to learn more about the film. In fact, some cinemas opted for augmented reality movie posters to provide their patrons with a unique experience and maybe stand out from the competition. AMC Theaters included a feature on its mobile app that let consumers scan specific posters and find out more info. The movie poster for Toy Story 4 also featured an augmented reality experience. When consumers scan the poster with the Regal Cinema App, they can drop the characters anywhere. Buzz, Woody and Bo Peep could hang out. In addition, the app also let consumers hit a “Bonnie’s Coming” button; this made all the characters fall down (as though they were just toys). AUGMENTED REALITY ADVERTISING FOR THE AUTOMOTIVE INDUSTRY The automotive industry also is incorporating augmented reality into advertising and marketing experiences. Car brands are using augmented reality to provide consumers with unique preview experiences or to explore cars without visiting a dealership. How does this work? Each brand or company might have their own campaign, but many feature a traditional ‘try on’ or preview augmented reality experience for different models. Using the phone or tablet camera, consumers can drop a vehicle model into their own space. They can preview the vehicle in the driveway, the garage or anywhere. Some experiences allow consumers to look inside the vehicle or change the paint hue of the car. Some brands even include different features like videos or other consumer-driven experiences. Brands are embracing augmented reality or virtual reality preview experiences as many car buyers are now going online to research or even buy their cars. These online previews let consumers have an exploratory option that provides more visual data than simple two-dimensional photos or a simple slideshow. With augmented reality, consumers can interact with the vehicle. They can walk around it, and maybe even look inside. The vehicle typically appears in a full-scale size. This lets buyers better understand the design of each different model. Buyers also can visit RelayCars to explore vehicles in 3D models and augmented reality. The 3D images are interactive; buyers can turn them around to see the car from different angles. With the augmented reality experience, buyers can drop the car into their environment. While augmented reality automotive experiences might not let consumers build their vehicle and preview that customized design, this might be something that buyers could enjoy in the future. For now, though, augmented reality provides a virtual exploration that can help buyers better understand different models when they can’t visit the dealership or simply don’t want to drive there. For businesses, augmented reality advertising experiences could become a more mainstream marketing tool. Consumers want to engage and explore different products, and, when shopping at home, augmented reality provides the means to preview products and take the guesswork out of a potential purchase. Augmented reality marketing has created online dressing rooms, virtual makeovers and even virtual at-home car showrooms. Movie posters, coffee cups, and wine labels come alive with augmented reality, and businesses can tell stories in creative and meaningful ways to allow consumers to explore products, learn their history and even find out unique ways to use the products, too!

Buying a new or used car can be very financially focused. Buyers will need to determine how they plan to pay for their must-have vehicle. While most buyers get financed through a lender, others pay for a vehicle in cash. Those who opt for financing, though, might need to offer up a down payment. Some buyers have saved a significant amount for a down payment, but some buyers are unprepared and try to come up with any down payment for that vehicle. Buyers wondering how much down payment for a car is necessary can focus on these guidelines and tips. WHAT’S A GOOD DOWN PAYMENT ON A CAR? Before focusing on how much to secure for a down payment, consumers might focus on how much car they can afford to purchase. Experts recommend that the monthly payment of a car should be less than 10 percent of an individual’s monthly take-home pay (this is the amount that’s left after taxes and other deductions like healthcare). Spending too much on a vehicle could impact other areas of an individual’s finances. Buying a car shouldn’t cause an individual to pinch their food budget or make too many other financial concessions. Instead, consumers should focus on what they can afford per month. To get a better understanding of the financial big picture, consumers can review their monthly costs and expenses. Add all the bills and expenses together to obtain a total—don’t forget to include food, fuel, etc. Consumers also need to total up their monthly income, and then they need to deduct all the expenses from the income. Is there enough left for a car payment? Would spending less than 10 percent of monthly take home pay still crunch the budget? These are important considerations, as some consumers may find that they can spend much less on a vehicle than they assumed. In addition, consumers also can request their credit report. This helps an individual better understand their credit risk or worthiness. Review the credit score and check over the report to make sure there are no mistakes. Buyers can use the credit score from their report when using a car payment calculator. NerdWallet’s calculator helps buyers understand interest rate terms for different credit scores. The calculator also can help buyers understand payment obligations and how much car they might be able to afford. How Much Down Payment for a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/How-Much-to-Put-Down-on-a-Car.jpg] HOW MUCH TO PUT DOWN ON A CAR When buyers have reviewed their credit report and their finances and have determined how much they can spend for a car, they also need to understand the best options for a down payment. Some experts recommend a 20 percent down payment for a new car and a 10 percent down payment on a used vehicle. For a $20,000 vehicle, a 20 percent down payment would equal $4,000. Some buyers might not have this amount of money set aside for a down payment. Others could struggle to make any down payment. Lenders might offer more favorable terms and interest rates for those who can make a down payment or even individuals who can put 20 percent down. Why? A down payment reduces the lender’s risk by lowering the amount that the lender needs to provide for the vehicle. HOW MUCH DOWN PAYMENT FOR CAR THAT IS USED OR PRE-OWNED Experts recommend that car buyers try to allocate 10 percent down for a used car. This is due to the fact that a used vehicle has already been impacted by depreciation. Cars depreciate once they are driven off the lot. In fact, cars will lose anywhere from nine to 11 percent once they leave the dealership. After five years, a vehicle might have lost 60 percent of its original value. There could be exceptions to these numbers, though. Post-Covid, the United States faced a shortage of microchips; these tiny parts were essential for the construction of modern-day vehicles. For some manufacturers, the shortage shut down production. In response, the used car market was in high demand. Buyers were interested in used models, and dealerships suddenly were moving these cars off their lots quickly. The demand for used cars pushed the value of many vehicles higher. Some models might be worth more used than they were worth the day they were originally purchased. In a high-demand used market, the amount of money that a buyer allocates for a down payment might depend on their financial situation. In addition, some buyers have a trade-in that also could decrease the price of a new or used vehicle. WHY IS A DOWN PAYMENT BENEFICIAL? Some buyers might wonder why they even need to allocate a down payment. How is a down payment beneficial? The down payment for a vehicle helps: * Offset the value loss from depreciation * Removes some risk from the lender * Can help buyers get better loan terms and/or rates * Helps buyers pay less interest during their loan [https://lh3.googleusercontent.com/Iyf9morNVp3ilyDFuxLEZmY93XubT_nwuAUZKUEqjEUJ7dFgBbiZD-7z5TrpeELJg6IbyqHcxATLcRdP8t_HZoaC00RqoAKfdLHRnskBb7X6CFOSvad2oK9OP7wYhawT-a-DkJbXYanAR9z7Tw] DEPRECIATION CAN CAUSE AN UPSIDE DOWN LOAN Cars depreciate quickly. The issue with depreciation is that it affects the value of the car in relation to the balance of the loan. If the car drives off the lot, loses 10 percent of its value, and the buyer opted for a lower than normal down payment, the car could immediately be underwater. An underwater vehicle or loan means that the loan balance is greater than the car’s value. This is bad because if the owner needs to sell the car or if they total the car in an accident (and don’t have GAP insurance), the value won’t be high enough to pay off the loan. The owner will need to come up with that extra cash. HELPS LOWER A LENDER’S RISK Allocating a 20 percent down payment for a new car means the lender only has to finance 80 percent of the value of the vehicle. The car could have equity or, at the very least, not be pulled underwater from depreciation. BUYERS MIGHT SECURE BETTER TERMS OR RATES A down payment helps lower the loan amount and can help make the loan less risky in the eyes of a lender. Buyers who offer down payments also might secure better interest rates or loan terms. While not all buyers might get a lower interest rate because they offer a down payment, those with good credit scores and a down payment could see a benefit from that cash down payment. Every lending situation is unique, however. BUYERS PAY LESS INTEREST DURING THEIR LOAN A down payment decreases the purchase price of the vehicle. This means that the interest rate is applied to a lower principal. Over the course of the loan, the borrower will pay less interest. In addition, borrowers who make a significant down payment could reduce the cost of the vehicle enough to opt for a shorter-term loan. They could pay off the vehicle in full after three years instead of six. Down payments can provide options for buyers related to the loans and the financing for which they might qualify. How Much Down Payment for a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Down-Payment-Promotions.jpg] DOWN PAYMENT PROMOTIONS Many consumers have heard the ‘dime down’ commercials advertised on the radio. The allure of these promotions is that the buyer doesn’t have to provide a significant down payment. Instead, a dime could be all that is needed to secure financing for that car. The offer could be appealing to those who simply don’t have the money saved for a down payment. Is the promotion a good deal, though? The answer really depends on the needs of the buyer. Some buyers might need to take advantage of these deals because their lending options could be limited. They might have a low credit score, and perhaps this type of promotion allows them to buy the car they need. Buyers should read the terms of their financing before signing. What’s the interest rate? What is the monthly payment and how long is the loan? When a down payment is minimal, buyers also need to keep in mind that their vehicle might be underwater when they drive off the lot. This could put them in a precarious situation if they total the car (without GAP insurance). RESEARCH OPTIONS AT HOME WITH RELAYCARS When consumers are researching different vehicle options, they can use RelayCars to preview and explore different models and understand the pricing and specs of different vehicle options. In addition, RelayCars also partners with CarSaver.com to simplify the shopping process and find the best vehicle prices. Download the RelayCars app to preview vehicles via interactive 3D models or using virtual reality (for those with Google Cardboard). However, buyers also can investigate different models by visiting the RelayCars website on a mobile device. The RelayCars website lets smartphone or tablet users explore models using 3D models or in augmented reality. The camera on the phone or tablet captures the real world environment, and cars will appear as 3D images within this environment. Drop the vehicle anywhere and walk around it to explore. Both the RelayCars mobile website and the app let users access information about thousands of makes and models in the virtual inventory. Review the MSRP and specs of the vehicle. Compare models and then visit CarSaver.com to search for favorite models and find the best prices. With RelayCars, the car shopping experience is immersive and hassle-free.

Americans rely on their cars to take them everywhere. While some major metropolitan areas like New York City have an array of public transportation, others have fewer options. In rural areas across the country, owning a car might be the only transportation option. Having access to a car, though, often requires a financial investment. Not all buyers step into a dealership or go online with the same financial security or resources. Everyone’s dream car is different, too. For some, the most affordable is the best. Others buy what they want. What is the best-selling car in America? Is there a single most popular vehicle that outsells all the others? Americans have clear preferences in what they buy to take them on their life’s journeys. Here are the 10 best-selling cars in America in 2021 according to a list compiled by Car and Driver: * Ford F-Series (726,004 sold) * Ram Pickup (569,388 sold) * Chevrolet Silverado (519,774 sold) * Toyota RAV4 (407,739 sold) * Honda CR-V (361,271 sold) * Toyota Camry (313,795 sold) * Nissan Rogue (285,602 sold) * Jeep Grand Cherokee (264,444 sold) * Toyota Highlander (264,128 sold) * Honda Civic (263,787 sold) What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Are-Pickup-Trucks-the-Most-American-Automobiles.jpg] ARE PICKUP TRUCKS THE MOST AMERICAN AUTOMOBILES? Pickup trucks represented the three most popular models during 2021. All three models were manufactured by American-based companies—Ford, Dodge and Chevrolet. The popularity of the F-Series, though, might have been a little unexpected. Ford was hit hard by a computer chip shortage that was exacerbated by the pandemic, and the truck models were greatly affected. In fact, buyers might have had a difficult time finding available Ford trucks. Car and Driver noted that Dodge edged out Chevrolet for the second spot. The company sold nearly 50,000 more units than Chevrolet. What is the Best-Selling Car of All Time? The best-selling car of all time actually didn’t make the list of the best-selling cars in America (for 2021). According to Goodwood Road & Racing, the Toyota Corolla is the best-selling car ever in the United States. More than 50 million Corollas have been sold! The second best-selling vehicle in America is currently the number one selling model for 2021: the Ford F-Series. More than 41 million F-Series trucks have been sold! ABOUT THE BEST-SELLING CARS IN AMERICA For car buyers on the hunt for a new car, what is so special about the most popular cars in America? The answer could vary. The top selling vehicles were all trucks, and pickups are often the choice for towing, hauling and maybe even off-roading, too. Car buyers who want a rugged vehicle that can also be a workhorse may gravitate to the pickup. The list from Car and Driver included 25 popular models. The 25th best-selling model was the Honda Pilot, which is a full-size sports utility vehicle that offers the much coveted third row of seating. Here’s how the top 10 most popular vehicles stack up in price, safety and towing capacity (when applicable). What is the Best-Selling Car in America? [https://blog.relaycars.com/wp-content/uploads/2022/02/Ford-F-Series.jpg] FORD F-SERIES The F-Series includes the F-150 (a half-ton pickup), the F-250 (3/4 ton) and the heaviest model the F-350 and F-450. Prices go up with each model. However, the F-150 has a base price of $29,485. The F-150 can tow between 5,000 and 11,300 pounds. Each model includes different engine options, which bumps both the price and the towing power. Ford’s F-450 (the largest model) has a base price of $50,410. It offers the best towing capacity and has the power to pull between 21,200 and 24,200 pounds. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Ram-Pickup.jpg] RAM PICKUP Like the F-Series, the Ram pickup line is offered in multiple options: Ram 1500, Ram 2500 and Ram 3500. The 1500 is the company’s half-ton model, and the 3500 is the full-ton pickup. Ram models are offered in different options and all have different price ranges. The lowest price 1500 is the Tradesman; it has a base price of $32,795 and offers a towing capacity of 6,150 and 8,290 pounds. The lowest priced 2500 is $35,425, and the lowest priced 3500 is $38,565. The Ram 3500 has a towing capacity of 13,490 and 14,970 pounds. Ram also offers a 4500 and 5500. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Chevrolet-Silverado.jpg] CHEVROLET SILVERADO The Silverado lineup also includes a 1500, 2500 and 3500 model. Again, each model may have many different options. The 1500 can tow between 7,200 and 9,700 pounds and has a base price of $29,300. The 2500 has a base price of $35,300 and can pull up to 14,500 pounds. The Silverado 3500 has a base price of $36,500 and can tow up to 14,500 pounds. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Toyota-RAV4.jpg] TOYOTA RAV4 The RAV4 is a smaller SUV that can seat up to five passengers. It has a base price of $26,050 and can tow between 1,500 and 3,500 pounds. The RAV4 is fairly fuel efficient for an SUV and can get up to 28 miles per gallon (MPG) in the city and 35 miles per gallon on the highway. The model received a Top Safety Pick safety rating from the Insurance Institute for Highway Safety (IIHS). What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Honda-CR-V.jpg] HONDA CR-V The CR-V is a competitor of the RAV4. It offers the same seating capacity but is priced a little lower at $25,350. It can drive up to 28 MPG in the city and up to 34 MPG on the highway. The CR-V can tow up to 1,500 pounds and received a Top Safety Pick rating from the IIHS. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Toyota-Camry.jpg] TOYOTA CAMRY The Camry is the most popular midsize sedan in the country. This model is fairly affordable, with a base price of $25,045. It also offers decent fuel efficiency, and can get 28 miles per gallon in the city and up to 39 miles per gallon on the highway. The 2021 Camry received a Top Safety Pick+ rating from the IIHS; this is the highest safety rating awarded. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Nissan-Rogue.jpg] NISSAN ROGUE The Nissan Rogue is a small SUV with a base price of $26,050—exactly comparable to the RAV4 in price. It can get up to 27 MPG in the city and up to 35 MPG on the highway and can tow up to 1,350 pounds. The 2021 Nissan Rogue received a Top Safety Pick+ rating from the IIHS. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Jeep-Grand-Cherokee.jpg] JEEP GRAND CHEROKEE Jeep buyers can be incredibly loyal to their favorite brand, and a Jeep is a unique vehicle all its own. The Grand Cherokee is considered a mid-size SUV and has a base price of $33,885; it has a towing capacity of 3,500 to 7,200 pounds. Unfortunately, the Grand Cherokee isn’t very fuel efficient; it can drive up to 19 MPG in the city and 26 MPG on the highway. The 2021 Jeep Grand Cherokee L model has space for up to seven passengers. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Toyota-Highlander.jpg] TOYOTA HIGHLANDER The Toyota Highlander has a base price of $35,085 and is classified as a mid-sized SUV. The Highlander has a towing capacity of up to 5,000 pounds and can get 21 MPG in the city and 29 MPG on the highway. The 2021 Toyota Highlander received a Top Safety Pick+ rating from the IIHS. The Highlander can seat up to eight passengers! This might be a great pick for larger families. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/Honda-Civic.jpg] HONDA CIVIC The 10th most popular car in America is a smaller model, but it’s also affordable and fuel efficient. The Honda Civic has a base price of $21,250 and can get up to 32 MPG in the city and 42 MPG on the highway. The 2021 Honda Civic received a Top Safety Pick rating from the IIHS. What is the Best-Selling Car in America [https://blog.relaycars.com/wp-content/uploads/2022/02/What-about-Electric-Vehicles.jpg] WHAT ABOUT ELECTRIC VEHICLES? Electric models didn’t make the list of the 25 most popular cars in 2021. This could be because electric models aren’t popular in every area, and not every state offers quick or convenient access to charging stations. Some buyers might not have the budget or interest in these models. However, the site Green Cars compiled a list of the 10 best-selling electric cars for 2021. The top five models were: * Tesla Model Y * Tesla Model 3 * Chevrolet Bolt EV and EUV * Ford Mustang Mach-E * Volkswagen ID.4 As more manufacturers start rolling out a variety of electric models and making a commitment to going fully electric, the popularity of electric vehicles might increase and become more affordable to a wider range of buyers. However, some buyers might still be more comfortable with their standard fuel-injected engine. WHAT WAS THE LEAST POPULAR CAR IN AMERICA? The least popular vehicle in the United States might shock you, as this vehicle is considered an icon and it is very reminiscent of ‘60s kitsch. Newsweek reported that in 2020 the Volkswagen Beetle was the most unpopular vehicle. The least popular crown wasn’t given based on the fewest sales but in how long the vehicle sat in the dealership’s inventory. Apparently, the Beatles sat around for more than 186 days. The Daily Drive ranked the cars that had the lowest sales in 2020. The worst selling vehicle ranked by sales through August (when the article was published) was the Fiat K900, which sold merely 125 units and only sold 390 units for all of 2019. USE RELAYCARS TO FIND THE BEST CAR RelayCars helps buyers throughout the entire process to find the best car for their needs and their budget. RelayCars lets buyers research the cars they want by viewing their favorite model in 3D imagery or using the power of augmented reality. Buyers can choose their favorite car and drop it in their real environment with augmented reality technology. Use the camera on a phone or tablet to capture the environment, and place the car anywhere. Then buyers can walk around the vehicle and explore it without leaving home. RelayCars also gives buyers the option to explore cars using virtual 3D models. Rotate the image to see the car from any angle. Look inside to explore the interior or even change the paint hue. When the perfect car is discovered, use RelayCars to find the best prices and complete the deal. RelayCars makes finding and buying a car fun, immersive and simple. Find your favorite car today!

Virtual reality is an incredibly cool technology that some gamers embrace. Virtual reality allows gamers to step inside the game and become part of the action. Gamers usually appear in the game world as avatars and can interact with other players. Not everyone has embraced this technology, and part of the reason may be related to the cost to explore virtual reality. True virtual reality technology requires the use of a headset, and this equipment can be expensive depending on the model. How much is a virtual reality headset? Here are the different available headsets and their prices: * Oculus Quest 2 $299.99 * Sony PlayStation VR ($269.99 or $887) * Valve Index VR Kit (Buy it via Steam for $999) * HTC Vive Cosmos ($666.40 or $699) * HTC Vive Pro2 ($799 or $1,399) WHAT HEADSET FITS A BUYER’S PRICE RANGE? The prices for these headsets can be mind-boggling for some consumers. There are two prices for several models, and these are noted as the prices for two different stores according to PC Magazine. Some models could be hard to find, and consumers might have to opt for the more expensive price tag. Each model has different pros and cons when reviewed by PC Magazine. For example, the publication explains that the HTC Vive Pro 2 has the best resolution but buyers will have to “mix and match components” The most affordable option on the list and the one that many consumers who want to dip a toe into the virtual world might consider is the Oculus Quest 2. Yes, this is the virtual reality headset launched by Meta (formerly Facebook). How much is a Virtual Reality Headset [https://blog.relaycars.com/wp-content/uploads/2022/02/Exploring-the-Metaverse.jpg] EXPLORING THE METAVERSE The term metaverse is not a new term, and it’s certainly not a term that was coined by Meta. This high-tech virtual world, though, could be the future. However, the gateway into the metaverse also might include less than obvious portals like augmented reality. Virtual reality technology and headsets might be the purest form of the metaverse experience. Whether consumers are investing in high-end or budget-friendly headsets, the site Steam is the hub that virtual reality users visit to expand their virtual worlds. Steam is a site that lets owners of virtual reality tech download games and other virtual reality experiences. Think of Steam as a sort of App Store or Google Play for virtual reality. The site states that it’s compatible with “Vive, Rift, Windows Mixed Reality, or other PC VR headset.” Those new to virtual reality games can explore all types of options. Users can practice yoga in virtual reality and even step into an Electrician Simulator. Some games and experiences via Steam are free. Others need to be purchased. Prices range per game or experience. The site updates often to include the most popular titles; currently, the five most popular games/experiences that are the top sellers include: * God of War * Monster Hunter Rise * Valve Index VR Kit * Project Zomboid * Five Nights at Freddy’s: Security Breach FINDING GAMES AND EXPERIENCES FOR THE OCULUS QUEST 2 Users of the Oculus Quest 2 can search for games or experiences via the Oculus Quest Store. Again, think of a typical App Store or Google Play environment. Quest users also can buy starter packs for their headsets in the online store. Like Steam, some games and experiences are free, but others need to be purchased. Prices via the Oculus Quest Store vary. Some titles might be available via Steam and the Oculus Quest Store. The top-selling games/experiences for Quest include these five titles: * Beat Saber * Blade & Sorcery: Nomad * Five Nights at Freddy’s: Help Wanted * The Thrill of the Fight * Job Simulator How much is a Virtual Reality Headset [https://blog.relaycars.com/wp-content/uploads/2022/02/Is-Augmented-Reality-the-Future-of-the-Metaverse.jpg] IS AUGMENTED REALITY THE FUTURE OF THE METAVERSE? According to an article on Wired, augmented reality may be the future of the metaverse. Wired interviewed John Hanke, CEO and founder of Niantic Labs, the company that launched Pokémon GO. Hanke’s vision of the metaverse is augmented instead of a dystopian virtual reality structure. When asked by Wired why he referred to the metaverse as dystopian (this was a reference to Hanke’s article “The Metaverse Is a Dystopian Nightmare. Let’s Build a Better Reality.”), Hanke discussed how the idea removes humans from happiness. “It takes us away from what fundamentally makes us happy as human beings. We’re biologically evolved to be present in our bodies and to be out in the world,” Hanke told Wired. “The tech world that we’ve been living in, as exacerbated by Covid, is not healthy. We’ve picked up bad habits—kids spending all day playing Roblox or whatever. And we’re extrapolating that, saying, “Hey, this is great. Let’s do it 10 times.” That scares the daylights out of me.” Augmented reality may, in fact, become the metaverse. Perhaps even Meta knows this. The company is focused and committed to virtual reality and augmented reality tech. In fact, Meta has a vision to launch augmented reality smart glasses. While many tech experts have been quietly—or not so quietly—waiting, hoping and waiting some more for Apple to launch its first pair of augmented reality glasses, could Meta launch them first? It could be a possibility. Meta recently launched the Ray-Ban Stories glasses in partnership with the sunglasses giant. While these glasses don’t include augmented reality, they allow users to take pictures and video, too. Augmented reality glasses—once they finally emerge for the consumer market—might be the primary entryway into the future metaverse. DO CONSUMERS NEED A VIRTUAL REALITY HEADSET TO ENTER THE METAVERSE? Even the least expensive virtual reality headset is around $300. Other headsets are even more expensive investments. When the base price is several hundred dollars to enter the virtual reality metaverse, consumers might wonder if any cheaper points of entry exist.  Are virtual reality goggles the only way to explore the metaverse? True virtual reality requires goggles or some type of headset device to immerse the user into the virtual realm or metaverse. While many people refer to experiences like ‘virtual learning’ or ‘virtual conferences,’ often the term virtual simply translates to not in person. Conferencing via platforms like Zoom aren’t true virtual reality, however aspects of augmented reality may be involved. For example, if a user adds a background behind them to appear as though they are on the beach, those graphics are a form of augmented reality. If augmented reality is the possible future of the metaverse, users can already explore the augmented form of this universe for free. Niantic Labs created Pokémon GO, and the game is one of the most popular augmented reality games available for phones and tablets. Whether a user has an Android or Apple device, they can download Pokémon GO. The game is free on both platforms. For individuals who don’t want to invest in a headset to explore virtual reality, they can simply take out their phone and play augmented reality games like hunting for little Pokémon characters. However, both Google Play (for Android) and the App Store all have a long list of augmented reality experiences to download for free or at a fairly low price. In addition, augmented reality games can be hidden in merchandise and food and drinks, too. For those who love wine, many wine bottles include augmented reality experiences on their labels. Just download an app and use the camera on the phone or tablet to capture the image of the label. Like magic, the user can immerse in games and other experiences. Students in different grade levels might now be interacting with the metaverse via augmented reality. The app SkyView Lite uses augmented reality to show details about the sky; students can learn more about constellations and other celestial bodies just by viewing the sky through their camera lens. The app Seek by iNaturalist lets users explore nature all around them. Use the camera to view a plant, animal or bug, and the app will identify it. All these apps are simple and fun intros into the world of augmented reality and maybe even the metaverse. IS VIRTUAL REALITY IRRELEVANT? If Hanke believes that the metaverse could be augmented, does that mean that virtual reality might expire? Not necessarily. The metaverse is only just developing. While Meta might play their own role in developing this virtual space, other tech companies may create their own metaverse, too. The metaverse might not be one world but it may be expansive and involve different iterations developed by different companies. There could be an Apple metaverse, a Meta metaverse, a Niantic Labs metaverse, etc. Virtual reality could be its own unique metaverse. Perhaps those who prefer to have more immersive experiences choose a virtual reality world, while those that want to hold on to aspects of their own environment choose a hybrid metaverse that features augmented reality. IS VIRTUAL REALITY WORTH THE INVESTMENT? Whether or not consumers choose to invest in virtual reality headsets is really their own choice. Not everyone can afford this technology, but those who can afford it can immerse in some really amazing experiences and games. Virtual reality is a different world. The user steps into the action and becomes part of the game and experience. Through virtual reality, the user may really feel the action. For many gamers, this heightened experience is very much worth the investment cost.