What Cars are ‘Gas Guzzler?’
March 14, 2022
The price of fuel depends on supply and demand. Prices can surge when there is an oil shortage or if there is a natural disaster that affects the supply chain. For car owners who drive electric automobiles, the price of fuel is inconsequential. However, those who still rely on the pump to power their drive tend to be at the mercy of the oil industry. Some automobiles are more fuel efficient than others, leading to fewer trips to the gas station. There are many models, though, that might have earned the reputation as ‘gas guzzlers.’ In the past, some models known as gas guzzlers included: * Chevrolet Corvette * Ferrari F12 * Bentley Flying Spur * Lamborghini Huracan * Dodge Challenger * Aston Martin Vanquish * BMW M5 WHAT DOES GAS GUZZLER MEAN? A vehicle is dubbed a ‘gas guzzler’ because it offers poor fuel efficiency. This means that the vehicle will drive fewer miles on a gallon of gas. For a standard vehicle, though, what is considered ‘good gas mileage?’ According to Car and Driver, gas mileage—and what is considered ‘good’—depends on the type of vehicle being assessed. For example, the site explains that 25 MPG might be a decent gas mileage for a sports car, while larger vehicles like an SUV might only get 20 MPG combined (city and highway). The size of the engine also affects gas mileage and, thus, fuel efficiency. Smaller engines are more efficient than larger engines. In addition, driving habits also impact the MPG data. Driving fast will use up more gas and result in lower MPG. Idling also wastes gas. Driving on the highway is usually more fuel efficient than city driving, which is why drivers will notice that the MPG data for vehicles tends to be higher for the highway. Gas Guzzler [https://blog.relaycars.com/wp-content/uploads/2022/03/What-is-Gas-Guzzler-Tax.jpg] WHAT IS GAS GUZZLER TAX? In the late 1970s, vehicles that were considered gas guzzlers were given an additional tax that was known as the ‘gas guzzler tax.’ This tax wasn’t and still isn’t imposed on buyers. Instead, manufacturers (or importers) are taxed for cars that are fuel inefficient. The Environmental Protection Agency (EPA) explains that buyers will see the tax on the sticker of a car and that “…the lower the fuel economy, the higher the tax.” The EPA also notes that sports utility vehicles (SUVs), trucks and minivans aren’t assessed this tax. Why? These particular vehicles weren’t common for consumers in the ‘70s when the tax became a part of the Energy Tax Act of 1978. What cars are assessed this tax and what does the EPA define as the cutoff for acceptable fuel efficiency? According to The Daily Drive, cars “…must earn a non-adjusted EPA combined rating of 21.5 miles per gallon.” However, the site explained that adjusted and non-adjusted numbers are different; consumers often see the adjusted numbers on a car’s sticker. A car with an adjusted MPG of 16 would actually have a non-adjusted MPG of 21.5. Car buyers can review the list of vehicles that are assessed the tax. The EPA posted a list of models through 2016. Popular vehicles that are known as ‘gas guzzlers’ and taxed accordingly include the 2016 Chevrolet Corvette, 2016 Ferrari F12, 2016 Bentley Flying Spur, 2016 Lamborghini Huracan, 2016 Dodge Challenger, 2016 Aston Martin Vanquish, 2016 BMW M5, and more. GAS GUZZLER TAX REFUND Buyers aren’t assessed a gas guzzler tax and aren’t responsible for paying this tax. Again, the manufacturer or importer will be taxed. However, the tax is noted on the vehicle’s sticker and might mean a higher price for consumers. Car owners might wonder if there is a gas guzzler tax refund. The only refund mentioned that is related to the gas guzzler tax is discussed in Ford forums for a 2020 model perhaps of the Mustang. It appears that the gas guzzler tax was computed incorrectly and a refund was issued. Gas Guzzler [https://blog.relaycars.com/wp-content/uploads/2022/03/Why-Avoid-Gas-Guzzlers.jpg] WHY AVOID GAS GUZZLERS? While a car buyer won’t pay the gas guzzler tax, that extra bump to the manufacturer might increase the sticker price to the consumer. However, even if consumers don’t pay more when buying that vehicle, a gas guzzling car will cost more to own thanks to the vehicle’s gas consumption. Consumers might notice that many of the cars taxed because of fuel inefficiency are muscle cars, sports cars and high-end luxury cars. Those who have the budget to purchase a Ferrari or a Bentley likely aren’t worried about paying more at the pump; they want the car that they want regardless of the cost. These buyers might not be too concerned about the extra cost of gasoline. Car owners of ‘gas guzzlers’ also might not use these cars as their primary vehicle. A Corvette or a Lamborghini might only be taken for a drive occasionally. For car buyers who are on the hunt for the most fuel efficient vehicle, though, the EPA’s list of known gas guzzlers might be worth perusing. WHAT VEHICLES ARE THE MOST ENERGY EFFICIENT? Back in the late ‘70s, buyers only had the option to purchase vehicles with fuel injected engines. Cars were powered by fuel, and electric vehicles or hybrid models weren’t introduced for decades. Today, though, buyers don’t have to be tied to the pump. Now car buyers can opt for hybrid vehicles and electric models. These vehicles are the most energy-efficient on the market. Hybrid vehicles typically boast about 50 MPGe, while electric vehicles are measured by their range (this is how far it can drive on a fully charged battery). The longest-range electric model is produced by Lucid and has a range of 520 miles. One of the most fuel efficient vehicles on the market—that is neither hybrid nor electric—is the Mitsubishi Mirage. The Mirage offers an estimated 43 MPG on the highway and up to 36 MPG in the city. The vehicle also is one of the most economically priced models on the market with a base price less than $15,000. While the Mirage is fuel efficient and budget-friendly, it doesn’t score well with sites like Car and Driver, which rated the Mirage 2.5 out of 10. The model was noted as having “poky acceleration” and less than impressive interior features. Some buyers might not have the budget to purchase an electric or hybrid model. Other fuel-efficient standard vehicles include: * Honda Accord * Volkswagen Golf * Kia Forte * Chevrolet Spark * Kia Rio Car buyers might focus on models that boast more than an estimated 30 MPG combined. While the Mitsubishi Mirage offers the best MPG of the standard models, there are many other fuel-efficient models on the market. For example, the Chevrolet Spark offers an estimated 33 MPG (combined). FINDING THE MOST FUEL EFFICIENT VEHICLE Car buyers can explore all their vehicle options with RelayCars. The site lets buyers explore different models via 3D models and augmented reality. RelayCars includes thousands of models, including luxury brands like Ferrari and Lamborghini. RelayCars lets users research their vehicle choices from the comfort of home. With a tablet or a smartphone or even just a PC, car shoppers can explore their favorite models in 3D. Using a fingertip or the mouse, buyers can turn the vehicle image around to view the car from all angles. RelayCars also lets buyers explore the interior of the car, too. Each model includes numerous images and interactive features. The user’s environment also can be transformed into an augmented reality car showroom. RelayCars provides an augmented reality experience for car models in its inventory. This feature is initiated using the camera feature of a tablet or smartphone. The user captures their environment—this could be a driveway, backyard or even the living room—to be used as the showroom space for the vehicle. Once the user captures their space, they can drop in an augmented reality image of the vehicle. RelayCars’ augmented reality experience is guided by the camera; car shoppers can walk around the digital image of the vehicle just as they would at the dealership. Augmented reality can better aid buyers in understanding the design of the vehicle. With RelayCars, car shoppers can explore as many vehicle models as they wish. There is no limit on exploration! In addition, RelayCars also provides all the vehicle’s specs and the model’s MSRP, too. RelayCars can be used to explore the vehicle, and it also can be used to research the price and features of different models, too. For buyers looking for the most fuel efficient vehicles, RelayCars also includes data on each model’s estimated MPG. While RelayCars won’t include details related to a gas guzzler tax, buyers can look for this on the sticker of the vehicle when shopping at the dealership. Again, this tax is related to cars that are deemed fuel inefficient, but the tax isn’t applicable to SUVs, trucks or minivans. The most energy-efficient vehicles include hybrid models and electric options. Some buyers, though, might feel that the price for these more efficient models is out of their budget. However, those who have long commutes could save money by choosing a more efficient hybrid. When gas prices go up, those who drive less efficient models may see their budget crunched by the price of fuel. Sometimes buyers need to consider both the sticker price and the price at the pump, too.
Check Out These Future Electric Cars that are Expected to Drive into Dealerships
March 11, 2022
Electric cars are becoming the focus for many auto manufacturers. These vehicles give drivers better energy efficiency and don’t leave them tethered to the pump. Electric vehicles also are more eco-friendly, as they don’t pollute the environment with harmful emissions. Each year manufacturers release updated models of popular vehicles and many also announce new vehicles that will be added to their lineup. For the model year 2023, many manufacturers are expected to launch new electric vehicles; check out these future electric cars that could be driving into dealerships: * BMW i7 * Chevrolet Blazer EV * Chevrolet Equinox EV * Chevrolet Silverado EV * Faraday Future FF91 * Ford Explorer EV * GMC Sierra EV * Kia EV9 * Lagonda All-Terrain * Mercedes-Benz EQG * Polestar 4 * Porsche Macan EV * Tesla Roadster * VinFast VF9 Future Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/Future-Electric-Cars-for-2023-1024x464.jpg] FUTURE ELECTRIC CARS FOR 2023 Car and Driver’s list included many more models of the future, and the list is extensive. In the next few years, consumers will have many choices for electric vehicles. Trucks, SUVs, sedans, and smaller cars will offer a plug. Here’s what to know about all the vehicles that are expected to be available in 2023. BMW I7 Not much is known about the BMW i7, but BMW Blog reported on a post from BMW i Instagram account that teased the upcoming model. The Instagram post dubs the vehicle “…as the first all-electric luxury sedan.” The post only includes a mocked up photo of the vehicle. No price points or other information was provided. CHEVROLET: BLAZER, SILVERADO & EQUINOX Chevrolet is updating its lineup with several new electric models of some of its most popular vehicles. The Blazer EV was announced at a presentation, and The Drive reported that details weren’t provided beyond that it would be priced reasonably. At the same presentation, the company also announced the Equinox EV. The Equinox is a popular, budget-friendly small SUV, and, according to The Drive, the EV model would be priced at $30,000. The Silverado EV is already included on Chevrolet’s website, and interested buyers can make their reservation for one of the new models. The Silverado EV has a base price of $39,900 (plus destination freight charge or DFC) and can tow up to 20,000 pounds. The truck will be available in Summer 2024. FARADAY FUTURE FF91 Many consumers might be unfamiliar with Faraday. The Future FF91 is its flagship model—yes, the first one produced by the company–and it offers an estimated range of 300 miles. Camera mirrors are a standard feature, and the model also includes rear seats that are ventilated for comfort. Faraday’s first model exudes luxury, and the vehicle is reported to cost about $180,000. FORD EXPLORER EV The Ford Explorer EV will join the other electric models in Ford’s EV and hybrid lineup. Ford Authority reported on the new EV Explorer’s launch, but little was known about the model beyond the fact that it would be built in the Cuautitlan Assembly Plant in Mexico. GMC SIERRA EV The GMC Sierra EV will be available in the Denali trim, according to the manufacturer. GMC also noted that the truck will be built in the Factory ZERO Assembly Plant located in Detroit and will feature a really interesting light sequencing on its front end. Consumers can check out the video from GMC showing the Sierra and new Hummer EV’s unique light designs. KIA EV9 Featuring a futuristic pop-up steering wheel and a solar panel on the hood, the EV9 looks straight out of a sci-fi movie. The interior is sleek and modern and includes a third row of seating. Interested buyers might want to keep checking back at Kia’s site for more updates. LAGONDA ALL-TERRAIN Aston-Martin’s Lagonda was announced several years ago. According to a press release, “Lagonda aims to be the world’s first zero emission luxury brand.” The Lagonda All-Terrain takes some design inspiration from a super yacht and includes many unique features like a hidden rear shelf. MERCEDES-BENZ EQG Mercedes-Benz doesn’t reveal much about the EQG on its website, although it is clear that this vehicle may be able to tackle the terrain. According to Car and Driver, the vehicle will be released in 2023 for model year 2024 and will include four motors. The site estimates that the base price could be around $150,000. POLESTAR 4 Inside EVS reports that the Polestar 4 SUV will compete with the Porsche Macan and will be less expensive than the Polestar 3. The Polestar 4 would cost around $62,500 or 55,000 euros. PORSCHE MACAN EV Multiple auto sites reported on the Macan EV, including details on spy shots. Tom’s Guide reported that no prices have been released yet, and the site explained that, at minimum, buyers could probably see a range of 227 miles (as this is the range for the Taycan 4S). While prices aren’t known, since this is a Porsche, the new EV will be a luxury automobile, and buyers should anticipate a price tag that is in line with the brand. TESLA ROADSTER According to Tesla, its Roadster is “The quickest car in the world….” The electric Roadster isn’t just zippy, though. The new model also offers an estimated range of 620 miles—this is 100 miles beyond Lucid. Tesla posts that the Roadster can accelerate from zero to 60 MPH in 1.9 seconds and can reach 250 MPH. Buyers can reserve the Roadster for $50,000, but that’s just the base for reserving a model. According to Car and Driver, the actual base price is estimated at $200,000. VINFAST VF9 The VinFast VF9 has a base price of $56,000 and an estimated target range of 422.5 miles. The SUV can fit up to seven people and includes features like traffic jam assist, highway assist, remote parking and more. VinFast was founded in Vietnam in 2017. Future Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/More-Electric-Cars-of-the-Future.jpg] MORE ELECTRIC CARS OF THE FUTURE Buyers who are looking for an electric vehicle will have many models from which to choose in 2023 and beyond. There are a few newer companies that consumers might want to explore—including VinFast. In addition, major U.S. manufacturers like Ford and General Motors also are integrating more electric models into their lineup. Is electric the future? While some buyers might hold tight to their standard vehicle, as automotive brands become more focused on producing eco-friendly vehicles, electric models might soon dominate the highways. Shopping for an electric model might be a bit overwhelming to those new to the technology. Buyers might be used to looking at MPG data to determine fuel efficiency. With electric vehicles, buyers might focus on the range. In some areas, electric vehicles are extremely popular. In states like California, drivers may easily access charging stations to give their batteries a boost. However, in states or cities where electric vehicles have not become widely embraced, charging stations might be difficult to locate. Range is important, because buyers need to know how far their vehicle can drive on a full charge. If drivers commute 35 miles to work, and their electric vehicle can drive less than 200 miles on a full charge, they may need to plug in their vehicle more often at home. The budget for many buyers also is the main deciding factor on what vehicle they can purchase. Since electric vehicles still aren’t fully mainstream, their price points tend to be a bit higher. Currently, the least expensive electric vehicle available is the Nissan Leaf S (40 kW), which has a base price of $28,365. Buyers on a tighter budget, though, could explore used electric vehicles. When buying a used model, buyers need to understand the life of the battery. Replacing a battery is an expensive repair. Buyers should research the life expectancy of the battery for the car they are considering. In addition, older electric vehicles might have a shorter range. EXPLORE ELECTRIC VEHICLES WITH RELAYCARS While upcoming 2023 models are still a mystery, buyers interested in exploring all their electric options available in 2022 can use RelayCars for their buying research. RelayCars provides interactive 3D models of vehicles that users can explore via their smartphone, PC or tablet. In addition, car buyers can use RelayCars’ augmented reality experience to transform their environment into a virtual car showroom. RelayCars includes thousands of models by the top automotive manufacturers. Once buyers choose the model they wish to explore, they can use their mouse or fingertip to rotate the 3D model of the vehicle and view it from every angle. Buyers who want a more exploratory experience, can preview their favorite vehicle in augmented reality. By using the camera on their smartphone or tablet to capture any space in their environment, car shoppers can drop in a to-scale digital image of any car in RelayCars’ online inventory. The augmented reality experience transforms the at-home space into an augmented reality car showroom. Users can walk around the digital image of the vehicle and explore its design. When new 2023 electric models become available, car buyers can visit RelayCars to see all the new vehicles as well as pricing details and the specs of each different model. RelayCars can be downloaded for free via both Google Play and the App Store.
What Happens if Someone Hits My Salvage Car?
March 9, 2022
Salvage cars have been declared a total loss by an insurance company. There are a number of reasons why a car could be totaled or given a ‘salvage’ title: theft, fire, water damage, hail damage, and/or a car accident. Cars that were repaired and that passed an inspection could receive a ‘rebuilt’ title and be safe for the roads again. In addition, hail vehicles might be totaled but could receive a title that lets them be driven, too. However, the value of a totaled car becomes murky. Car owners might wonder: “what happens if someone hits my salvage car?” The answer to this question isn’t so simple. Here are two possibilities that could happen when someone hits a salvage car: * The owner is driving a car that cannot be legally driven, resulting in issues * The responsible party’s insurance offers some compensation WHAT HAPPENS IF THE OWNER WAS DRIVING A SALVAGE VEHICLE? If someone damages a car with a salvage title, the owner has already been compensated for the loss. If the car’s title is still ‘salvage,’ then it isn’t safe to drive and can’t be operated on public roads. If the owner was driving it with a salvage title—not rebuilt—there could be issues for the owner. In this situation, compensation might be the least of the owner’s worries. Would the party who hit the salvage vehicle still be responsible? Legally, hitting a vehicle might still render them responsible. However, their insurance company might balk at repairs or compensation if, again, the owner was not supposed to be driving the vehicle. Plus, salvage title vehicles cannot be insured. In the situation of a car owner driving a car that has a salvage title (and doesn’t have insurance), a lawyer might be the best person to offer advice. WHEN THE CAR OWNER RECEIVES SOME COMPENSATION The value of a rebuilt vehicle isn’t always easy to ascertain. Remember, the vehicle has already been totaled and declared a full loss. A rebuilt vehicle could offer some value, and this means the owner could be entitled to repair costs or some compensation (if the car is now unable to be repaired). How much compensation, though, might depend on the insurance company of the responsible party. The site CarInsurance.com offers some insight about the value of rebuilt salvage vehicles. The site explains: “Auto and insurance industry sources report that the decrease in value of a vehicle that has a rebuilt or salvage title is typically between 20% to 40%, depending on the type of vehicle, its age, the amount of damage it had and the local automotive market.” CAN CAR OWNERS BUY COMPREHENSIVE INSURANCE FOR A REBUILT VEHICLE? Car owners might wonder if they could purchase comprehensive auto insurance for a vehicle with a rebuilt title. Typically, auto insurers won’t take on a vehicle with a rebuilt title for comprehensive coverage. Again, the vehicle was already totaled. However, car owners might get liability coverage for these cars. They may need to research their best rates, though. Value Penguin explains that rebuilt vehicles also are deemed riskier because they could have hidden issues; thus, the site explains that insurance companies perceive them as more likely to result in claims. What Happens if Someone Hits My Salvage Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Is-Buying-a-Rebuilt-Car-a-Good-Deal.jpg] IS BUYING A REBUILT CAR A GOOD DEAL? While cars with salvage titles can’t be driven, car buyers might come across great deals at dealerships related to cars with rebuilt titles. Some car dealerships get hit by hailstorms, which results in a significant amount of their inventory being declared a total loss or being damaged. USA Today explains that hail damaged cars have their damage designated on their title. Buyers might feel better when they know that the reason for the ‘total loss’ was simply significant cosmetic damage. Hail-damaged cars could come with a much lower price tag. This could be a great opportunity for a buyer that wants a high-priced car that isn’t in their budget. USA Today reports, though, that buyers still need to be cautious when buying these cars. Specifically, the paper reports that buyers should find out if the car can be protected with comprehensive insurance and if a lender will finance a hail-damaged vehicle. If a car cannot be covered with a comprehensive policy because of the hail damage, it’s possible that a lender won’t provide financing. Comprehensive coverage helps protect a lender’s interest. This coverage protects the car owner, too. If the owner is responsible for an accident and doesn’t have comprehensive coverage, they will need to cover the costs of repairs to their vehicle. In addition, if the car is completely destroyed, they will still be responsible for the loan. What Happens if Someone Hits My Salvage Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Should-Car-Owners-Even-Repair-a-Totaled-Car.jpg] SHOULD CAR OWNERS EVEN REPAIR A TOTALED CAR? If a car is in a major accident or severely damaged in a flood or a fire, fixing it could be impossible. In this case, once the car is totaled by the insurance company, the owner will simply need to let the insurance company take possession of it. The car might then be auctioned or completely scrapped. When a car is damaged by hail, the insurance company might let the owner buy back the car at the salvage value. The price will then be deducted from the settlement. In some states, a buy-back isn’t allowed except in certain circumstances. To better understand options when a car is totaled, car owners can research their state’s laws. Cars that were declared a loss because of hail might be able to be driven. However, the owner will need to re-title the vehicle and go through all the necessary steps required by their state to ensure the car is legal for road travel. HOW TO FIND A BUDGET-FRIENDLY CAR IF A CAR WAS TOTALED If someone hits a salvaged car that was rebuilt and street legal, the owner might receive some compensation. However, since these cars are worth much less than a car with a clean title, the compensation could be minimal. In an accident that renders the rebuilt car useless, the car owner might be on the hunt for a new vehicle and have very little money to allocate towards that new purchase. How can car buyers find a vehicle that fits their budget? The first step is to figure out how much the buyer can feasibly spend on a new vehicle. This requires reviewing the budget; add up all the monthly expenses (including food, insurance and fuel). Then add up the monthly income (use the take-home pay, which is after tax and other deductions). Is there a budget surplus, or does the budget show that expenses are higher than income? If the latter is the reality, cutting expenses to afford a car might be required. However, if there is a surplus, this could figure into how much an individual could feasibly spend on a car payment. The general recommendation is that individuals should spend less than 10 percent of their monthly take-home pay on a car payment. Some people could afford to spend a little more, but others might need to spend much less. If someone hits a car with a rebuilt title and it is now completely destroyed, car owners could use any compensation they received to buy a car outright. This might mean that the car purchase might not be the owner’s dream vehicle. The goal might simply be to find a vehicle that is safe and gets the individual where they need to go. When buying a car in cash and without financing, search for vehicles under the budget. Why? Buyers will still need to pay sales tax (in applicable states) and fees related to registration/titling. The price of a car isn’t just about the sales price. When opting for used cars, ask to review the Carfax report. This can help a buyer understand the number of previous owners and any details related to accidents/repairs. Buyers also might insist on an inspection. In fact, Consumer Reports recommends that potential buyers take the vehicle for a professional inspection. Buyers also can research the value of cars via Kelley Blue Book (KBB). The site can help buyers compare prices at dealerships, but buyers also can enter in a car’s make/model to uncover a resale price. This could help them understand the price they might expect to pay. During a time of high demand for new and used cars, buyers might contend with high price tags. This doesn’t mean that buyers can’t find a car in their price range, but they might need to make a few concessions. Used cars vary in price based on several factors: * Make/model * Mileage * Age * Condition Rock-bottom prices could be attached to older cars, vehicles with very high mileage or maybe even cars that are in not-so-stellar condition. Not every buyer wants a car that’s 20-years-old, but some buyers could be fine with any model that allows them to buy a car for the cash in their pocket. Safety, though, is important. Buyers should consider the safety features in the car that they wish to purchase. Older cars might lack the advanced safety features found in newer cars. WHAT HAPPENS IF SOMEONE HITS MY SALVAGE CAR? When someone hits a salvage car or even a car with a clean title, the owner might be faced with only a claims check and a worthless car that is now the property of the insurance company. The check from the accident could be the car owner’s budget for a new car. They also could use the claim check to serve as their down payment for a new car. However, if the car owner happened to be driving a car with a salvage title that wasn’t able to be operated on the road, they may have other issues with which to contend after an accident (even if they weren’t at fault). Don’t drive a car with just a salvage title and understand that driving a car with a rebuilt title means it’s worth much less than a vehicle with a clean title.
These are the Upcoming Electric Cars from the Top Manufacturers
March 7, 2022
Auto manufacturers release new models each year, and electric options often see updates related to range and other specs. However, some manufacturers launch brand new models that pique the interest of prospective buyers. Numerous auto media sites have listed the upcoming electric cars that consumers can expect in the future. However, the most exciting models might be: * Ford F-150 Lightning * Polestar 3 * Tesla Cybertruck * Rivian R1S * GMC Hummer EV Pickup While these models weren’t particularly called out by the auto media, they were among the models that are expected to launch. These models are exciting because they each represent something new and unique to buyers who might be eyeing the electric market. FORD F-150 LIGHTNING The Ford F-Series is the top-selling vehicle in the country. Even during a chip shortage that hit Ford and other manufacturers hard, the F-Series still didn’t stop selling. Consumers in some areas might have added their name to a wait list, though. Trucks are not known for their fuel efficiency. In fact, many tend to be gas guzzlers. However, when the pump is traded for the plug, the efficiency of the model has the potential to surge. The Ford F-150 Lightning is now available for a base price of $39,974. The Lightning is offered in the Pro, XLT ($52,974), Lariat ($67,474), and Platinum ($90,874). The Lightning has an estimated range of 230 miles, although some models offer extended range batteries. For consumers who want a half-ton pickup for towing, the electric Lightning can tow between 7,700 and 10,000 pounds. POLESTAR 3 The Polestar 1 is a luxury hybrid model that might be marketed more for collectors. The Polestar 2 is a mid-priced electric model that is priced at $45,900. What is Polestar 3? The Polestar 3 will be an electric sports utility vehicle, and, according to MotorTrend production is slated to begin in 2022 or early 2023. The model will offer an autonomous driving option. The site reports that the Polestar will let drivers be hands-free on the highway, noting that they won’t have to have their hands on the wheel, their feet on the gas/brakes or even focus their eyes on the road. Car and Driver reported that the Polestar 3 will be built in the U.S. Pricing, range and other specs have not yet been announced. TESLA CYBERTRUCK Tesla’s Cybertruck looks straight out of the future. The site includes a rendering of the seemingly space-age truck and shows its geometric edged design and light strip headlights. Tesla explains on its site that the truck was built for durability and to maximize the protection of passengers. The Cybertruck also features armored glass. Tesla’s Cybertruck also is designed for work; the Cybertruck can tow more than 14,000 pounds. It also provides more than 100 cubic feet of external storage space. As for energy efficiency, consumers who are looking for a truck that can drive an extensive distance on full charge might consider the Cybertruck. It offers an estimated range of 500 miles. Kelley Blue Book notes, though, that production isn’t slated until 2023 and that the base price of the truck will be $39,900 (single motor, rear-wheel drive); the price increases for a Dual Motor all wheel drive ($49,900). The highest priced option is the Tri-Motor for $69,900. RIVIAN R1S The Rivian R1S is an electric full-sized SUV. The R1S is already available for consumers to purchase. The R1S has a base price of $70,000 and offers an estimated range of 316 miles. The Rivian R1S might be appealing to those who want to take their EV off-roading; this model was designed for highways and the rough terrain, too. The R1S can tow up to 7,700 pounds. The model is offered with a seat capacity of either five or seven passengers. GMC HUMMER EV PICKUP GMC is focused on the electric market and the manufacturer now officers a Hummer EV Pickup and an SUV model, too. The Hummer EV has a base price of $108,700 and offers an estimated range of 350 miles. With the Hummer EV Pickup, drivers can head off-road, too. In addition, the pickup has space for up to five. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-Other-New-Electric-Vehicles-Can-Consumers-Expect-in-the-Future-1024x637.jpg] WHAT OTHER NEW ELECTRIC VEHICLES CAN CONSUMERS EXPECT IN THE FUTURE? The options for EV trucks might be more expansive with the release of the Tesla Cybertruck, however, there are many other new electric models that are eliciting excitement beyond the SUVs and trucks from manufacturers. Car and Driver highlighted a few anticipated models. One model that is listed as a ‘maybe’ is the Buick Electra. A different Car and Driver article noted it as the ‘2024 Buick Electra.’ That article explained that nothing has been confirmed. The car could be simply a concept. The Bollinger B1/B2 also has graced a number of auto publications’ lists of anticipated electric vehicles. However, Bollinger Motors now includes a note on its site that the B1/B2 is no longer an option. Instead, the company is focused on the commercial market. WHAT ARE THE BEST ELECTRIC VEHICLES? Buyers interested in swapping out their standard car for electric might wonder about their options. What is the best electric vehicle? The best electric vehicle might depend on who is ranking the vehicles. Every publication might have their own pick, and their own reasons behind their top pick. CNET offers its own choices of the best electric vehicles, and the publication divided up its list to include different categories. CNET’s pick for best electric small car was the Polestar 2. For the best midsize electric car, CNET chose the Hyundai Ioniq 5. The 2022 Porsche Taycan was CNET’s choice for the best large electric car. The 2022 Hyundai Kona took the top spot for most affordable. For consumers, the best electric car or vehicle (for those who want a truck or SUV) could be linked to the price tag or even the range. Some buyers might want the vehicle that offers the most passenger space, but others might want the most modern option. Others are brand loyal, and this could factor into the decision, too. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-is-the-Least-Expensive-Electric-Vehicle-for-2022.jpg] WHAT IS THE LEAST EXPENSIVE ELECTRIC VEHICLE FOR 2022? Buyers on the hunt for the least expensive electric vehicle might look only at the base price. These buyers might want the cheapest option; they might not focus on range or any other details. They want electric, and they want it affordably! What’s the least expensive electric model for 2022? MotorTrend compiled the list of the least expensive options. The Nissan Leaf S 40 kW is the least expensive model for 2022 with a base price of $28,365. The Leaf can actually be even more affordable, though, if tax credits are considered. The Leaf doesn’t have an expansive range; it has an estimated range of 226 miles. However, for those who only drive around the city, it could still be a good option. The model can fit up to five people. Upcoming Electric Cars [https://blog.relaycars.com/wp-content/uploads/2022/03/What-is-the-Electric-Model-with-the-Longest-Range.jpg] WHAT IS THE ELECTRIC MODEL WITH THE LONGEST RANGE? For some car buyers, the range of an electric model might be the top factor in the buying decision. According to Newsweek, the Lucid Air Dream offers the longest range of 2022 models. The Lucid Air Dream offers an estimated range of 520 miles and has a base price of $169,000. EXPLORE DIFFERENT ELECTRIC MODELS IN 3D AND AUGMENTED REALITY Buyers who are shopping for their electric vehicle options can visit RelayCars to explore different makes and models. With RelayCars, shoppers can search from an extensive inventory of models and explore them with immersive tools. RelayCars offers shoppers the option to preview a vehicle on screen via a 3D model of the vehicle or to use augmented reality. With the 3D model, users can turn the photo of the vehicle around and look at the vehicle from different angles. RelayCars doesn’t offer just a flat photo, instead users are encouraged to engage with the 3D vehicle models. Use the mouse or a fingertip to rotate a vehicle. RelayCars also lets users preview a vehicle model using the power of augmented reality. The camera of a smartphone or tablet becomes a unique experience that transforms any environment into an augmented reality showroom. The user can capture their garage, basement space or anywhere with their camera and drop a to-scale image of the vehicle into that space. The augmented reality experience lets users explore the vehicle by walking around it. This provides a similar walk-around experience as an in-person visit to a dealership. Buyers can use these tools to better understand their favorite electric models. In addition, RelayCars also provides pricing information about vehicles, too. Buyers can use RelayCars as a one-stop shop for their car buying experience. The site is constantly updating its inventory of vehicles to include more models for visitors. Visitors can download the RelayCars app for free or search inventory online. There is no limit to the number of vehicles users can explore; they can use RelayCars to explore and research all their options. They can even use the site to explore car models they didn’t know even existed. What electric options are on RelayCars? Download the app or visit the site to learn more!
The Best Ground Clearance SUV Models to Go Off the Beaten Path
March 4, 2022
The ground clearance of a vehicle refers to how high it sits off the ground. While some vehicles are designed to sit higher from the ground, some car owners modify vehicles with larger tires to provide additional clearance. Trucks and SUVs are typically the two types of vehicles designed with a higher ground clearance; these vehicles often are used for rougher terrain and, in some cases, off-roading adventures. The best ground clearance SUV models should enable drivers to navigate the wild terrain and go off the beaten path to explore and take on new adventures. Carfax rounded up the best ground clearance SUV models. The top five best ground-clearance SUVs for 2022 included: * 2022 Land Rover Range Rover * 2022 Land Rover Defender * 2022 Ford Bronco Badlands Sasquatch (Carfax listed the 2021 model in the second-place spot) * 2022 Jeep Grand Cherokee Trailhawk (Carfax included the 2021 model in the 5th place spot) * 2022 Land Rover Range Rover Sport THE BEST HIGH CLEARANCE SUV MODELS ARE PRICED HIGHER The five SUV models with the highest ground clearance are not low-budget options. Land Rover models make up three out of five SUVs on the list. Land Rover’s models are typically considered high-end or luxury vehicles. The Land Rover Range Rover has a starting MSRP of $93,800, but the Land Rover Defender is almost half that price with a starting MSRP of $48,700. The Land Rover Range Rover Sport starts at $70,900. Ford offers the lowest-priced model on the list. The 2021 Ford Bronco Badlands Sasquatch is offered in two different options—two door and four door. The two-door model started at $42,095, while the four-door model was priced at $44,590. The 2021 Jeep Grand Cherokee Trailhawk is priced in the $50K range. The Trailhawk had a starting MSRP of $54,235—about $7,000 more than the 2021 model. Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/How-High-off-the-Ground-is-Each-Model.jpg] HOW HIGH OFF THE GROUND IS EACH MODEL? Every model on the list offers high ground clearance. These SUVs also are ideal to take on off-roading adventures; Jeep and Land Rover SUVs are designed for rougher terrain. The Ford Bronco also can tackle the great outdoors and comes equipped with 35” tires, front and rear axles that electronically lock and other off-road features. Here’s how high each model sits off the ground: * 2022 Land Rover Range Rover 8.6” (base model); 11.6” (off-road) * 2022 Land Rover Defender With air suspension, the Defender sits between 8.5 inches–11.6 inches * 2022 Ford Bronco Badlands Sasquatch 8.4” (for the base model); 11.6” (equipped with 35” tires) * 2022 Jeep Grand Cherokee Trailhawk Up to 11.3” * 2022 Land Rover Range Rover Sport 8.5” (base model); 11.1” (off-road) Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/Off-Roading-and-Ground-Clearance.jpg] OFF-ROADING AND GROUND CLEARANCE Car buyers interested in driving on rough terrain, sandy beaches or anywhere beyond the highways and roads need to ensure that the vehicle they choose is equipped for these adventures. Taking a vehicle onto rocky terrain might damage the tires (if they aren’t designed for this), but the vehicle could be damaged, too, if it sits too low. Many trails include information about the ground clearance of vehicles for safe navigation. Car owners should be mindful of these signs. If car buyers aren’t sure how much ground clearance they might need, they can consult the site 4 Wheel Drive Guide. This helpful guide offers more data on the ground clearance specs that drivers will need to take on different types of terrain. For example, the site explains that gravel tracks or paths need a minimum clearance of “…between 6.6 inches and 8.7 inches.” Drivers interested in rock crawling should opt for a minimum clearance of 10.8 inches (plus those wheels need to be designed for crawling). While ground clearance is important to ensure that the SUV isn’t damaged, some models might need extra equipment to tackle some terrain. Before heading off-road, talk to the dealership or consult with an expert about how to best equip the SUV for a specific off-road adventure. Best Ground Clearance SUV [https://blog.relaycars.com/wp-content/uploads/2022/05/Some-SUVs-Are-Meant-for-the-Roads-Most-Traveled.jpg] SOME SUVS ARE MEANT FOR THE ROADS MOST TRAVELED There are many high-ground clearance SUVs that are designed for off-roading, but, as SUVs have become a popular vehicle for many buyers, some of these models are meant to take on the paved roads, not the dirt paths. Some SUVs don’t offer four-wheel drive or even all-wheel drive. There are many models that offer the heft of the truck chassis (on which SUVs are built) but don’t offer the off-roading capabilities. These SUVs might be a bit more formal and a ride that’s meant to be more refined. Car buyers shouldn’t assume that all SUVs are created to tackle tough roads, rocky paths and even sandy beaches. In fact, popular beaches typically post signs stating that certain areas can only be driven on by vehicles with four-wheel drive capabilities. Those with front-wheel drive might end up digging themselves into a hole and needing a push (or maybe even a tow truck!). COULD USED SUVS BE LESS EXPENSIVE? Car buyers who want a high-clearance SUV for off-roading might not have the budget for a new model. The top five high-clearance vehicles range in price from the $40K-range to more than $93K. If buyers opt for upgraded features, the price could jump even higher. Opting for a used or pre-owned vehicle provides buyers with the option to pay less for a similar vehicle. However, the price of used models varies based on several factors: * Condition * Age * Mileage The make/model also impacts the price of a used SUV. For example, a luxury model will cost more than a standard model of a similar age and mileage. Some buyers decide that they are willing to pay less for an older model. Others are fine with a higher mileage on the odometer. However, a higher mileage vehicle could have more wear and tear. While a few basic factors impact used car prices, so does supply and demand. If supply is low but demand is high, buyers might face higher prices for used cars. A low supply also could mean that popular models are hard to find. Buyers who want the best deal for a used or pre-owned model might shop around. Visit Kelley Blue Book’s (KBB) website to get an idea about what certain models are selling for in the area. Compare prices at dealerships. If the buyer has a trade-in to offer a dealership, the car owner also should use KBB to research the value of their vehicle. KBB let’s car owners find either the resale price or the trade-in value. KBB provides the most up-to-date values related to market trends. While selling a car privately could lead to more money for the owner, it also could be more complicated, too. When using a car for a trade-in, buyers should understand that the dealership will always need to build in their profit. This is why trade-in values are lower than resale values. Knowing the value of a vehicle can help car owners feel more empowered when they are negotiating with the dealership on the price of their vehicle. If car owners feel that the dealership isn’t giving them a good deal for their trade-in based on their KBB research, they may decide to move to another dealership. Car buyers should keep in mind, though, that if supply is low, other dealerships might not have the car they want. They should research which dealerships have their vehicle in stock and focus on these particular dealership locations. CAR BUYERS CAN RESEARCH DIFFERENT CARS VIRTUALLY AND IN AUGMENTED REALITY Car buyers who are researching new SUVs with the highest ground clearance can download the RelayCars app or visit the RelayCars mobile website to explore their options in virtual reality and/or augmented reality. The RelayCars app lets buyers immerse in the car buying journey via 3D interactive models that can be explored with just a fingertip. Thousands of makes and models are included in RelayCars’ inventory; car buyers can interact with these 3D images and turn the car around to view it from all angles. The app also lets buyers explore cars in a virtual reality showroom. However, users need to have access to Google Cardboard for the virtual reality experience. RelayCars’ mobile site encourages buyers to explore vehicles using 3D models or in augmented reality. The augmented reality experience can be enjoyed with a smartphone or a tablet. The camera from the mobile device is used to capture the real environment, and the augmented reality vehicle can be dropped in this space. With the augmented reality showroom, car buyers can walk around the car to explore its design. In addition, buyers also can choose to preview the car in their garage or their driveway. The 3D imagery interactive experience and the augmented reality/virtual reality showroom experiences let buyers preview cars in different paint colors, too. In addition, RelayCars also offers specs and data for every make/model in its inventory. Review the starting MSRP and compare different features, too. Car buyers can use RelayCars to explore all the high-clearance SUV models to find the one that fits their budget and their off-road adventures. Download the app or visit the mobile site today!
How to Sell a Car on Craigslist
March 2, 2022
At some point, a car owner will move on from their current vehicle. Maybe they want something with more safety features or they just want a newer model. Some car owners need the money for other bills. Car owners have a few options when they want to sell their car. One of the easiest options is to sell the vehicle to the dealership (or use it as a trade-in). Car owners also could privately sell their vehicle, too, and opt to list their car on sites like Craigslist. Here’s how to sell a car on Craigslist when it’s time to move on from a vehicle. WHAT IS CRAIGSLIST? For those who are unfamiliar with Craigslist, this site offers online classified ads. Remember the classified ads found in the back of newspapers? Craigslist has all the same types of ads. Individuals can list homes for rent (or for purchase), businesses can place help wanted ads, and consumers can even find other random ‘for sale’ items, too. Car owners also can list their vehicles via this site as a “for sale by owner.” When placing an ad online via Craigslist or any platform, car owners should: * Know the value of a car before listing; this ensures car owners include a fair price * Repair all issues * Take the car for a good cleaning (and opt for detailing, too) * Include a photo slideshow What many buyers might like about listing their vehicle on Craigslist is that it’s very affordable (only $5). However, Kelley Blue Book notes that the site “…tends to be a magnet for scammers and crazies.” This isn’t to say that car owners shouldn’t use the site, but they need to be diligent when working with prospective buyers. When listing a car on Craigslist, there are some safety tips to follow: * Only accept cash payments or payments through verified payment systems * Don’t ever meet a buyer alone * Go to a public place and have a chaperone for test drives * Use a Craigslist email (don’t include a personal email address) DETERMINING A CAR’S VALUE Before a car owner lists their car for sale, they need to research the car’s resale value. Kelley Blue Book (KBB) is one of the best sites to use for determining a car’s value. KBB allows car owners to find either the trade-in value or the resale value to sell the car privately. In order to determine the car’s resale value, car owners will need to enter all the data about their vehicle. KBB needs the owner to include the make/model, year, features and condition of the vehicle in order to determine the fair market value. Car owners need to be honest when detailing their car’s condition. Buyers will find out if the car isn’t what is advertised. Car owners should keep in mind that even if they list the vehicle for a specific amount, buyers might still want to negotiate. This is often part of the process. Buyers should think about what they would be willing to accept for their vehicle after researching via KBB. Prepping the Car for the Listing [https://blog.relaycars.com/wp-content/uploads/2022/03/Prepping-the-Car-for-the-Listing.jpg] PREPPING THE CAR FOR THE LISTING While buyers might want to negotiate, car owners should ensure that they showcase their vehicle in the best possible condition when selling. This means that owners should take their vehicle to a mechanic to have it inspected for any issues and repaired (if necessary). In addition, the car should be cleaned inside and out before taking photographs. Car owners might want to have their car detailed to ensure that the interior is as clean as possible. The cost for detailing varies; detailing only the interior can cost around $125 to more than $150. Detailing the car inside and out, though, will likely cost car owners more than $250. SNAP LOTS OF PHOTOS After car owners have determined their car’s value, repaired any issues and cleaned the vehicle thoroughly, it’s time to schedule a photo shoot. Car owners don’t have to pay a pro to take pictures of their vehicle, but they should take the time to snap lots of photos including detailed shots of the car’s features. Here is a list of photos to snap for a for sale by owner’ ad photo slideshow: * Exterior shots (multiple angles) * Interior front seats * Interior back seats * Up close shots of the gear shift * Close up shots of the infotainment center * A photo of the instrument panel and steering wheel * Photos of any upgraded features * A close-up shot of the wheels and rims * Detailed photos of any interior and/or exterior flaws including dents, rust, scratches, etc. Not only should car owners show all the upgraded features of their vehicle, but they also need to include detailed photos of any damage or flaws, too. When buyers see the car in person, they don’t want to feel that the owner was withholding anything. Take pictures of all flaws or issues. Buyers will appreciate the up-front information. Even rust spots should be photographed. Note any other issues, too, like a door that sticks or a window that has issues. All these photos can be included in the Craigslist ad. STAYING SAFE ON CRAIGSLIST Unfortunately, scammers might try to take advantage of car sellers via online sites. When selling a car via any site, it’s important that buyers always take steps to keep themselves and their property safe. * Don’t meet buyers alone. Always take a friend or relative with you to meet a buyer. Never agree to meet a buyer alone. * Meet in a public place. When arranging a meeting, opt for a public place. Don’t meet at home. * Accept payments only through reputable platforms like Zelle, Apple Pay, etc. or just opt for cash. Meet at a bank if the buyer intends to pay cash, or, again, insist on a public place. SHOULD SELLERS INSIST ON A DEPOSIT? One of the recommendations from KBB is that buyers can take a deposit. The site notes that sellers can stipulate a $500 deposit or even ask for half of the list price. Why is a deposit important? As KBB explains this protects the seller. When a buyer has to put down a deposit it may show that they are serious about purchasing the vehicle. DON’T FORGET THE TITLE Before car owners list their car online via Craigslist or any site, they should make sure that they have the title. Sellers also should ensure that there are no liens on that title. If the car title still has a lien, this is something the owner needs to handle before selling the car. A car title needs to be free of any liens so that a new owner can take possession of it. Can a car owner sell a car that they don’t own outright? This is possible, but, again, the lien holder (i.e. the lender) needs to be paid before the sale is complete. Nerdwallet recommends that the owner contact the lender to discuss selling the vehicle. The site explains that if the lender is a local bank, then the sale takes place at one of the branches. This can make the buyer feel more comfortable, too, as an at-the-bank transaction ensures that the lender can sign off and all the details will be in order. Some cars might have a loan that is higher than the value of the car; this means that there is negative equity and the car is ‘underwater.’ When this happens, the seller will need to come up with the difference between the sale price and what is owed to the lender. How to Sell a Car on Craigslist [https://blog.relaycars.com/wp-content/uploads/2022/03/Other-Ways-to-Sell-a-Vehicle.jpg] OTHER WAYS TO SELL A VEHICLE While selling a car on Craigslist is convenient and only $5, there are other ways to sell a car privately. For example, Autotrader, Vroom and Carvana all can be used to sell cars. Sites like Carvana will purchase the car from the owner, and this can be an easy way to unload a vehicle. Car owners can research their best options. In addition, car owners also could try to sell their vehicle to a dealership. FINDING THE NEXT BEST VEHICLE Once a car owner sells their car, they might be on the hunt for a new car. Car buyers can visit RelayCars to explore new vehicles and find the best new car for their budget. RelayCars includes immersive 3D images that let car buyers view cars from different vantage points. RelayCars also gives car buyers the option to view a car model via augmented reality. Using the camera from a smartphone or tablet, car buyers can drop a car into their environment. View a vehicle in the backyard, the garage or see how it looks in the driveway. With the augmented reality tool, buyers can even walk around the image of the vehicle. This is a bit like having a car showroom at home. Once car buyers find their favorite vehicle, they can use RelayCars to shop, too. RelayCars also helps buyers find the best price for the car they want. With RelayCars, buyers can shop at home and enjoy an immersive experience to explore and discover a full inventory of makes and models.
What is an Augmented Reality Projector?
February 28, 2022
Augmented reality could be the portal that many consumers use to enter the future metaverse. However, in many ways, the metaverse is already a reality. The metaverse might be considered anything that exists in the virtual or augmented reality realm; the graphic depictions aren’t real, but they are a new way to experience products, places and even interact with friends, too. Most consumers access augmented reality via their phone or tablet. There is a product that can project augmented reality data on any surface; this augmented reality projector lets users experience augmented reality without a device. ABOUT THE AUGMENTED REALITY PROJECTOR An augmented reality projector can produce static augmented reality graphics or dynamic augmented reality graphics. With static graphics, the images don’t really change. This could be a product image appearing before an individual or something similar. Dynamic projections, though, allow the user to interact with the image. The user could somehow touch the image or the image could move. With projected augmented reality graphics, there is a need for an augmented reality projector. The company Lightform makes AR scanning devices to work with their projectors that can be used for a variety of experiences. AUGMENTED REALITY PROJECTION EXPERIENCES Augmented reality experiences deployed via projectors can let users step away from their phones and immerse in the augmented reality adventure or experience. Projectors can let artwork come alive or even create graphic depictions of products, too. Some unique augmented reality projections using Lightform’s equipment include Christmas light shows, projected art work, and even an augmented reality bar. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/How-Augmented-Reality-Projections-are-Changing-the-Wedding-Industry.jpg] HOW AUGMENTED REALITY PROJECTIONS ARE CHANGING THE WEDDING INDUSTRY Augmented reality projections have been around for several years, and one popular use of these cool graphic experiences is at weddings. In fact, augmented reality projections are transforming the standard wedding experiences to transport guests to other locations and even to animate cakes. AUGMENTED REALITY WEDDING CAKES Don’t worry, the cake is still edible! However, augmented reality wedding cakes add an immersive and artistic element to the standard sweet tradition. Augmented reality projectors can cast images on wedding cakes to create unique and beautiful designs and animated features. Disney patented this experience in 2012. Those who opt for a Disney wedding experience can enjoy animated wedding cakes with amazing themed projections. AUGMENTED REALITY WEDDING RECEPTIONS Couples who can augment their wedding reception can use ‘projection mapping’ to create a unique themed ambiance for their reception. This technology can let couples transform their reception venue into a tropical location or even augmented scenes from another country into the space. The site Creative Joy explains that this technology also could be used to project a beloved family member, too. Anything is possible with augmented reality projections. Couples can create their dream destination wedding without even leaving home! AUGMENTED REALITY MUSEUM PROJECTION EXPERIENCES With augmented reality projections, museum exhibits also could come to life. The artist could integrate augmented reality into their exhibit. There could be an immersive element with which guests could interact. However, some artists create their artwork in augmented reality. CAN CONSUMERS USER AUGMENTED REALITY PROJECTORS? Consumers can purchase augmented reality projectors. Those who are interested in creating unique art experiences might be drawn to these devices. However, projectors also could be used to project augmented reality graphics onto homes. Christmas light displays could include graphic elements via augmented reality projectors. Individuals who are tech savvy could enjoy creating unique and immersive holiday experiences. The home also could be augmented for Halloween, too! Currently, though, Lightform’s products are out of stock. Individuals interested in pursuing augmented reality projection technology might need to research options. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Personal-Augmented-Reality-Projectors.jpg] PERSONAL AUGMENTED REALITY PROJECTORS For consumers who want to experience augmented reality projections but who don’t want to invest in the equipment to create these experiences, there are other augmented reality options. While museums could include immersive augmented reality projection exhibits, consumers also might find this technology at concerts or other venues, too. The easiest way for consumers to experience augmented reality, though, is simply by using their phone or tablet. The camera on these devices is used by augmented reality apps to capture the real environment; the graphic elements are then dropped into the user’s space. Many augmented reality apps are available via Google Play (for Android) and the App store (for Apple), and these apps are often free, too. Augmented reality apps are a simple and inexpensive means for consumers to use this technology and become familiar with how it’s deployed. Those new to augmented reality experiences can download augmented reality-based games like Pokémon GO. This is one of the most popular augmented reality games available, and it’s become a cultural phenomenon. Players search the real world to find animated Pokémon. They are often found hiding everywhere and anywhere; users need to use caution when playing the game, though. It’s easy to stare at the phone and get caught up searching for the characters. Pay attention to surroundings. AUGMENTING THE SHOPPING EXPERIENCE Augmented reality experiences also can be accessed via store websites for free. Many stores and businesses now offer augmented reality try-on experiences to let shoppers preview products. Stores like IKEA and Crate & Barrel let shoppers place furniture in a room to preview it. This can help the consumer better understand if an item will work in their space or even complement their other décor and furnishings. There also are augmented reality experiences that let consumers preview paint colors. Use the phone or tablet camera to capture the image of a room’s walls, and watch paint colors magically appear. Swipe on different hues to find the best option for the space. Even cosmetics are augmented now to simplify the search for the perfect shade. Some businesses let consumers access augmented reality experiences that let them swipe on augmented reality lipstick, eyeliner, mascara and more. When shopping for products online, consumers can use this experience to ensure that the product flatters their complexion. While consumers will enjoy the freedom to experience and experiment with different products, businesses might benefit, too. If consumers can preview an item before purchasing it, they may be less likely to need to return the item. Augmented reality creates an opportunity to fully explore a product before committing to the purchase. AUGMENTED REALITY WORKOUTS The phone also can project graphics to motivate a workout, too. The app Zombie, Run! shows graphic depictions of zombies. When using the app, the individual has to escape the pursuing zombies. Participants have to complete missions during their workout. Users don’t have to run, though. They can set a walking pace, too. Those not interested in running from zombies can just use the app AR Runner. The app will show augmented reality graphics that include checkpoints. Runners can race against friends, outrun enemies, etc. The app Plaicise works a bit differently. It actually creates games that become exercises. The game also lets users challenge themselves by beating previous scores. Users also can work out/game with friends. Augmented Reality Projector [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Automobiles.jpg] AUGMENTED REALITY AUTOMOBILES Consumers shopping for a car also can simplify their search by viewing cars in augmented reality. Numerous car brands offer augmented reality showrooms that let consumers view a model in their space. Using augmented reality to preview a car can let the consumer explore it as they would at the dealership. The vehicle can be dropped anywhere in the user’s environment. The car typically appears to scale, and the user can walk around the vehicle to see it from different angles. Some augmented reality experiences let the user look inside the car, too, or even change the paint color. Many car buyers shop from home, and augmented reality can provide more insight about a vehicle than standard two-dimensional photos. RelayCars provides thousands of vehicles that consumers can preview via 3D imagery on the screen or in their environment with augmented reality. Users can explore any model and drop it in a room, the backyard or just garage. They can walk around the vehicle to get a better understanding of the car’s design. While augmented reality doesn’t allow for physical interactions with a vehicle, users can get an up-close look at their favorite models. For some buyers, this can help them better decide if the car is worth exploring in person. With sites like RelayCars, shoppers can not only preview different models using augmented reality and 3D graphics, but they also can shop for vehicles, too. Some car buyers don’t want to visit the dealership, and using a site that combines an immersive online inventory with the option to shop online lets buyers explore models at their convenience. With an online car shopping experience, the buyer can explore from home at any time. They don’t have to spend hours at the dealership, and they can find the best car for their budget by scrolling through their options. The future of car shopping might involve immersive experiences like augmented reality and online shopping experiences. Younger generations are comfortable with online shopping experiences, and these buyers could prefer skipping the dealership for a remote buying process. With RelayCars, buying a car can be an immersive experience that transforms the shopping process into an entertaining and enjoyable online adventure.
When is the Best Time to Buy a Car?
February 25, 2022
New car buyers don’t want to pay the sticker price for their vehicle of choice. The buyer wants to get the best deal possible, while the dealership wants to maximize their profit. Buying a car isn’t just about doing the research on prices, financing and other details, there are certain days and times of the year that buyers need to focus their visits to the dealership. When is the best time to buy a new car? There are specific dates, holidays and even days of the week that can allow the buyer to score the best prices. When shopping for a car, focus dealership visits on: * Monday * The end of a quarter * Fall * Three-Day holidays * New Year’s Eve Do these recommendations seem like a mangled mess of days, dates and months? There is a method to the shopping madness. Here’s why these specific times are the best for buying. MONDAY The busiest time to visit a car dealership would be the weekend. This is the time that almost everyone is off work. It would seem logical that buyers who need a new car would wait for the time of the week where they have the time to browse and negotiate. Unfortunately, the weekend isn’t the most ideal time to get one-on-one attention or maybe even the best deals (there are exceptions, though). If buyers can wait until Monday to schedule that dealership visit, they may reap the rewards. Not only will the dealership be less crowded, but the sparse foot traffic could allow buyers to sit down with a sales team member one-on-one and perhaps enjoy a more relaxed experience. Since traffic is slow, Monday buyers also could get a few extra perks, too. THE END OF A QUARTER The dealership typically has sales goals or quotas it needs to meet. These quotas could be quarterly and yearly, too. Waiting until the end of the last quarter could be the most advantageous, but those who can’t wait too long might simply time their visit to coincide with the end of any sales quarter. If the sales team hasn’t hit their marks, they might be more willing to negotiate. This could lead to better prices for buyers. FALL An ideal season for buyers could be fall. This is due to the fact that new model years typically drive into dealerships in early fall. When new models arrive, older models become less desirable. Buyers can do a little research to find out if the new model years have arrived. Then pay a visit to the dealership and focus on the previous model year for the purchase. As a note, dealerships likely will not be interested in bargaining on new models. The deals will be focused on the vehicles they need to get off their lot and remove from the inventory—the older vehicles. THREE-DAY WEEKEND HOLIDAYS While, yes, it was noted that weekends are typically crowded at dealerships and not the best time to shop, the exception to the rule are three-day weekends or holidays that coincide with these extended weekends. Labor Day, Memorial Day and even Fourth of July could align with dealership promotions, sales or offers. Expect that others will be taking advantage of these sales, too, and try to arrive early or later in the day to avoid the hustle and bustle. NEW YEAR’S EVE The day before the New Year officially begins might be the best day of the year to go car shopping. This might be the last day for the dealership to meet sales goals for the year; it’s also the last day of a quarter. However, CNBC explains that buyers might have limited selection in December. Buyers might not find the exact or perfect car if the inventory is a bit limited (for the previous model year), but the deal could be worth making a few concessions on color or some features. Another tip for New Year’s Eve buying? Buyers could have an advantage on negotiating if they arrive later and stay near the time the dealership closes. One woman secured a great price on a lease on New Year’s Eve; it turned out the sales person just wanted to get out of the dealership for a New Year’s party. It isn’t unheard of for sales team members to try to keep buyers in the dealership and wear them down a bit, but buyers might be able to play on this tactic to their benefit, too. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/What-are-the-Worst-Times-to-Buy-a-Vehicle.jpg] WHAT ARE THE WORST TIMES TO BUY A VEHICLE? If there are ideal times to score a deal on a new car, what days aren’t so great for negotiating and shopping? There aren’t necessarily specific days to avoid, although weekends are more crowded and with the heavy foot traffic it might not be so easy to negotiate. However, here are a few instances that might align with dealerships being a little less interested in negotiating or budging on the price: * New model year cars * Popular models * Times of overall high demand * Early in the sales quarter or year NEW MODEL YEARS When a new model (or new model year) drives into the dealership there will be excitement surrounding the debut. Buyers shouldn’t expect that dealerships are going to be super interested in significant negotiations. That being said, buyers could negotiate on the price of a trade-in. In addition, a trade-in can help decrease the price of the new model. POPULAR MODELS Some vehicles don’t stay on the lot long. The most popular vehicles in the U.S. include the Ford F-Series, Ram Pickup and the Chevrolet Silverado. These models are in high demand; chances are high that many buyers are more than willing to purchase these sought-after vehicles (and dealerships know this). Buyers who want the more popular models also might not have much negotiation room (it never hurts to try, though). However, a trade-in could be a point of negotiation. Some sales team members could be open to negotiations, but if they won’t budge, the buyer will need to decide if they are willing to walk away from the car they want or pay the price. THE BEGINNING OF A MONTH Buying in the beginning of a month (or perhaps sales quarter) also might not be the best time to negotiate on or purchase a new car. Sales team members might have monthly sales targets, too. MarketWatch explains that early in the month, they might not be overly concerned about hitting those goals. While making a sale helps them toward this goal, they also need to get the best price for the dealership. Sales team members may be less willing to heavily negotiate in the beginning of the month. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Another-Bad-Time-to-Buy-a-Car.jpg] ANOTHER BAD TIME TO BUY A CAR? THE SPRING! If fall is a great time to buy a new car, GOBankingRates reports that spring is the worst time of year to make a purchase. The site explains that this season correlates to tax refunds, families preparing for summer trips and the thawing of winter weather. All these conditions create an ideal opportunity for buyers to go car shopping. With money in their hands from a tax refund, buyers might now have enough for a down payment. Those who are planning a summer trip might need a new car for that journey. In addition, some buyers just weren’t interested in trekking out in the cold winter weather. However, the balmy days of spring might be an enticing time for consumers to stroll around car lots. When is the Best Time to Buy a Car [https://blog.relaycars.com/wp-content/uploads/2022/05/Is-Right-Now-a-Bad-Time-to-Buy.jpg] IS RIGHT NOW A BAD TIME TO BUY? When demand for new and used cars is at all-time highs, dealerships will struggle to keep popular models on the lot. For the dealership, times of high demand and low inventory can be frustrating. Yet, times of high demand also could mean they worry less about moving inventory. Used car prices are now higher than normal. During a microchip shortage, if buyers cannot find the model they want brand new with the features they desire, they could look to earlier or pre-owned models. If demand for a new or used car is high, the buyer might not have the upper hand in negotiations. Those with a trade-in, however, could be in a prime spot. The value of used cars is higher, and this means that trade-in values could be higher, too. Buyers could negotiate with dealerships on the price of these highly-sought after used models. If the car owner has a very popular vehicle to offer up as a trade-in, they might be in an even better position. Before selling a car to a dealership as a trade-in to offset the price of a new car, buyers should research the value of the vehicle via Kelley Blue Book (KBB). Buyers can select the make/model and year of their vehicle (or just enter the VIN or license plate info). KBB will ask them to enter the trim option as well as other features included in the vehicle. Car owners also will need to select the condition of their car. Be honest about the condition, as the dealership knows better. When all the info about the trade-in is included, KBB will give car owners an estimated value and a value range for their trade-in. Car owners can use this price to better understand what the dealership could offer. However, the trade-in value from KBB also can be used in negotiations, too. WAIT FOR THE BEST DAYS TO (HOPEFULLY) SECURE THE BEST DEALS The best time to buy a car includes fall, the end of sales quarters, the end of the year and three-day weekends, too. Perhaps the most ideal time to buy a car, though, is on New Year’s Eve. Buyers who are willing to spend this semi-holiday at the dealership could negotiate a good deal on a previous model year vehicle. In addition, buyers who are willing to visit the dealership after their work day ends on a Monday also could enjoy more one-on-one attention and maybe some perks, too. Buyers who shop smart and who plan their dealership visits for the best days to buy could drive out of the dealership knowing they received a good price and a fair deal on their new vehicle.
These Electric Car Companies are Electrifying the Automotive Market
February 23, 2022
Tesla might be the manufacturer that most consumers link to the electric car movement. For years, Tesla’s models have dominated the electric market, but, as the surge toward a cleaner and greener commute takes hold, more companies are emerging as strong competitors to zap some of Tesla’s market share and sales. Car buyers interested in swapping the pump for the plug might notice many new electric models and a few unfamiliar brands, too. Check out these electric car companies that are electrifying the automotive market and adding a spark to the daily drive. * Tesla * Lucid * Rivian * Polestar ELECTRIC VEHICLE MANUFACTURERS: TESLA Leading the list of electric vehicle manufacturers is Tesla. One of the biggest names in the electric car movement, Tesla produces the following different vehicles: * Model 3 * Model Y * Model S * Model X MODEL 3 Tesla’s Model 3 is the least expensive vehicle in its lineup. The Model S has a base price of $44,990 and offers an estimated range of 272 to 358 miles. The range denotes how far the vehicle can travel on one full battery charge. Even the lowest-priced model in the company’s lineup offers stellar features; the Model S includes multiple cameras to provide full visibility for the driver. Sensors also provide parking assistance and warn of collisions. The Model 3 also is equipped with Tesla’s AutoPilot feature. The Model 3 has space for five. It is offered in Performance (with an estimated range of 315 miles) and Long Range (with an estimated range of 350 miles) options, which both feature all-wheel drive. MODEL Y (LONG RANGE) The Model Y has a base price of $58,990 and offers an estimated range of 330 miles. It also offers the same features of the Model 3. However, the Model Y is larger and has space for up to seven passengers. The Model Y also offers all-wheel drive. The Model Y also is offered in a Performance option, which has a base price of $63,990 and an estimated range of 303 miles. The Model Y Performance has space for five. MODEL S Tesla’s Model S has a base price of $94,990, but buyers also could opt for the Model S Plaid (featuring an AWD tri motor) for $129,990. The standard Model S offers an estimated range of 405 miles, while the Model S Plaid has an estimated range of 396 miles. The Model S offers all-wheel drive dual motor and has space for five. MODEL X The Model X has a base price of $104,990 and offers an estimated range of 348 miles. It has space for up to seven and features all-wheel drive (dual motor). Buyers also can opt for the Model X Plaid, which offers an estimated range of 333 miles and has a base price of $126,490. The Plaid seats up to six passengers and offers an all-wheel drive tri-motor. ELECTRIC VEHICLE COMPANIES: LUCID MOTORS Lucid Motors is among the electric vehicle companies competing with Tesla. While Lucid might not have the same recognition as Tesla, the manufacturer has jumped to the top of some ‘best of’ lists. Lucid offers the Lucid Air, which was MotorTrend’s Car of the Year for 2022. The Lucid Air is offered in multiple models: * Air Dream Edition * Air Grand Touring * Air Touring * Air Pure AIR DREAM EDITION The Air Dream Edition is the most expensive in the lineup with a base price of $169,000. It offers two options; one offers an estimated range of 470 miles, the other offers an estimated range of 520 miles. The Air Dream Edition is closed for reservations. AIR GRAND TOURING With a base price of $139,000, the Air Grand Touring has an estimated range of 516 miles. The Grand Touring offers luxury standard features like Nappa leather and wood trim. The model has space for five. In addition, buyers receive three years of free charging via Electrify America. Like Tesla, there’s also an autonomous driving mode. AIR TOURING The Air Touring has a base price of $95,000 and an estimated range of 406 miles. The model also includes a luxury interior like Nappa leather and wood trim and has space for five. The Air Touring offers three years of charging via Electrify America. An autonomous driving mode is available as an upgraded feature. AIR PURE Lucid’s Air Pure is the least expensive model in the lineup with a base price of $77,400. The Air Pure has an estimated range of 406 miles. Interior features include a leather alternative upholstery. Three years of free charging via Electrify America also is included for buyers. ELECTRIC CAR MANUFACTURERS: RIVIAN Another electric car manufacturer, Rivian, offers two models (a truck and a full-size SUV) for buyers eager to electrify their drive on the highway and off the beaten path. Rivian includes Driver+ on all models as a standard feature; this provides hands-free driving capabilities. Rivian’s models include: * R1T * R1S R1T The R1T has a fairly mid-range base price and starts at $67,500; what makes this vehicle unique in the world of electric automobiles is its body type—the R1T is a truck. The R1T offers an estimated range of 314 miles. The model can tow up to 11,000 pounds and features a quad motor. Standard interior is vegan leather, and this model can even go off-roading! Rivian offers three different equipment packages for the R1T (this impacts the price). The R1T has space for five. R1S The R1S is a full-size electric SUV, with a base price of $70,000 and an estimated range of 316 miles (a nudge more than the R1T). The R1S offers three rows of seating, has space for seven and can go off-roading, too. The model features a quad motor and can tow up to 7,700 pounds. Buyers can choose from three different equipment packages for the R1S. ELECTRIC CAR COMPANIES: POLESTAR Polestar offers two electric vehicles. The Polestar 1 is a limited edition model, with only 1500 across the globe. The Polestar 2, though, is moderately priced and aimed at the larger consumer market. POLESTAR 1 The Polestar 1 has a base price of $155,000, and it is a luxury ride. Masterful details include Nappa leather interior that is stitched by hand and a crystal gear shift. The Polestar 1 also isn’t completely electric; it’s a hybrid model that includes a gas engine and three electric motors. The Polestar 1 has space for four; in addition there are safety guidelines related to children in the backseat. The model offers an estimated range of 470 miles. POLESTAR 2 The Polestar 2 is a fully electric model with a base price of $38,400 (this is after a tax credit). It offers an estimated range of 270 miles and has space for up to five. Safety features include safety assistance, battery safety, inner side airbags and more. The Polestar 2 also can tow up to 2,000 pounds. Buyers can choose long range single or dual motors. Electric Car Companies [https://blog.relaycars.com/wp-content/uploads/2022/03/Other-Electric-Options.jpg] OTHER ELECTRIC OPTIONS The electric market also includes multiple other manufacturers, as most companies are delving into this market. General Motors is focused on electric, and major manufacturers are rolling out electric models. Buyers can choose from many different options at different prices. Those who are interested in buying an electric model and swapping out their standard vehicle might focus on range as well as price. In some states, electric vehicles are incredibly popular. With a rising number of electric vehicles on the road, these states may offer plenty of charging stations. Other areas, though, might not see an electric surge. Drivers may have an issue finding charging stations locally or across the state (when road-tripping). A longer range vehicle drives further on a full charge. What are the longest range electric models on the market? Here are the top five longest-range electric vehicles: * 2022 Lucid Air Dream (range of 520 miles) * 2021 Tesla Model S Long Range (range of 405 miles) * 2021 Tesla Model X Long Range (range of 371 miles) * 2021 Tesla Model 3 Long Range AWD (range of 353 miles) * 2022 Mercedes-Benz EQS450+ (range of 350 miles) The 2022 Mazda MX-30 has the shortest range of electric models. The MX-30 can only drive up to 100 miles on a full charge. This might be fine for those who just stick to city driving, but drivers taking the MX-30 on a long trip might need to plot out the charging stations along their route. Electric Car Companies [https://blog.relaycars.com/wp-content/uploads/2022/03/Use-RelayCars-to-Explore-all-the-Electrifying-Options.jpg] USE RELAYCARS TO EXPLORE ALL THE ELECTRIFYING OPTIONS Car buyers can explore all their electric options with RelayCars. The site lets buyers view cars in 3D models; turn the vehicle around and look at it from every angle. RelayCars also lets buyers preview models in augmented reality. Using the camera from a smartphone or tablet to capture their environment, car buyers can drop an augmented reality model of a Tesla or a Polestar into their garage, their driveway or maybe in the middle of the living room. Walk around the car and explore it! Car buyers also can shop for cars using RelayCars, too. Research the best electric vehicles from manufacturers’ like Tesla, Polestar, Mercedes-Benz, Mazda and more. Explore vehicles using immersive tools and then move on to the buying stage. RelayCars provides buyers with all the tools they need to find the perfect electric vehicle for their budget and their driving style.
Here’s How Augmented Reality Advertising Immerses Consumers into the Messaging
February 21, 2022
Standard advertising was launched via print, radio or television campaigns. Consumers were used to viewing their favorite products in slick print ads in magazines or in simple black and white messaging in newspapers. Many companies also reached their key demographics via television or radio commercials. Now, though, advertising messages are launched in highly targeted campaigns via Facebook, Google and other online channels. In addition, many companies are now embracing tactics that engage and immerse the consumer into the messaging. Augmented reality advertising and marketing campaigns invite consumers to explore a fully immersive environment that immerses the consumer into the company’s messaging to engage and excite them and, hopefully, to also influence their buying decisions. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/What-is-Augmented-Reality-Advertising.jpg] WHAT IS AUGMENTED REALITY ADVERTISING? Augmented reality advertising campaigns require the consumer to use a phone or tablet’s camera function to enter a new world. The camera captures the user’s real-world environment, and the campaign projects unique graphic elements to create an interactive experience. These campaigns can be fun and informative; they can transport consumers to a different world and invite them to explore products through games and adventures. Augmented reality also could provide a unique look at the company’s history, too. While augmented reality advertising and marketing campaigns aren’t new, they are gaining popularity. Augmented reality experiences can be uncovered via beverage cans, pizza boxes, wine labels and more. Even children’s meal packaging at fast food restaurants has been augmented. Here’s a peek at how businesses have used augmented reality experiences to heighten engagement and immerse consumers into their brand messaging: MCDONALD’S McDonald’s has used augmented reality for advertising and other experiences for years. In Australia, the fast food giant augmented its annual Monopoly game. Users could download an app and hunt for the cards for the game. The goal was to collect all the property cards in a color group. McDonald’s also augmented its Happy Meal boxes to create immersive experiences based on DreamWorks movies like Mr. Peabody & Sherman and How to Train Your Dragon 2. Experiences were based around ‘healthy foods. Vox reported back in 2014 that McDonald’s also released an augmented reality experience for the World Cup. The restaurant’s fry containers could digitally transform into a soccer goal. The site explained that users could move the ball around their real environment to try to score a goal into the fry box. And, in 2016, McDonald’s released augmented reality Advent Calendars with the help of Blippar. Trays transformed into advent calendars that featured games and other experiences. Every day opened up a new surprise or experience. STARBUCKS The coffee franchise unveils its holiday red cups each year. In 2019, these famous cups integrated augmented reality experiences for Instagram and Facebook that included festive messaging and effects. While this feature might have been limited to the holiday season, it was yet another way for Starbucks to get consumers excited for their yearly tradition. Consumers also could share their cups via Instagram Stories and include the augmented reality effects, too. PIZZA HUT Pizza boxes became a video arcade when Pizza Hut augmented its packaging to include an interactive Pac-Man game. Consumers could use their device camera to capture the box and transform it into the familiar Pac-Man screen; the digital yellow character could then be navigated to gobble up ghosts right on the box! Consumers could use QR codes on the boxes to access the experience. AUGMENTED REALITY WINE LABELS While augmented reality wine labels aren’t necessarily standard advertising, they do entice the consumer to explore the brand and the brand’s messaging in more detail. Augmented reality wine labels can incorporate any story the brand wishes to tell and launch a complementary augmented reality experience to fully narrate that story. For example, 19 Crimes lets consumers learn more about those convicted of the 19 crimes and meet the warden, too. Snoop Dogg’s Cali Rose label features an augmented reality Snoop experience. Many brands include augmented reality experiences via ARWine, Winerytale, Living Wine Labels (includes 19 Crimes and Snoop Dogg’s Cali Rose and others), and some brands even launched their own AR apps. VASELINE To celebrate its 150th birthday (or anniversary), Vaseline created an augmented reality experience that could be accessed by scanning the tin lid of limited edition products. Users downloaded an app via Google Play or the App Store, scanned the lid and could enjoy a game to learn more about all the ways to use the product (150 ways, to be precise!). Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Preview-Experiences.jpg] AUGMENTED REALITY PREVIEW EXPERIENCES Many brands and businesses use augmented reality to create preview experiences for their product. This allows consumers to virtually try out furniture, cosmetics, eyeglasses and even shoes before buying the product. Preview experiences can provide a similar try-on appeal as the standard dressing room at an in-store experience. Using just their camera on the phone (or tablet), customers can select the item they wish to preview and see that product in their environment. When shopping at home, this takes the guesswork out of purchases. Buying cosmetics without trying them on sometimes means that the consumer selects an unflattering shade. With augmented reality, consumers can swipe on eyeliner, lipstick and more. They can drop furniture into their home or even try on eyeglasses to see if a frame is right for their face shape. For stores, preview experiences could decrease returns and increase customer satisfaction in their purchases. In addition, these preview experiences are entertaining to use; they might encourage customers to explore products just to play around with the experience. This might even result in the consumer buying a product they didn’t know they wanted or needed. AUGMENTED REALITY FACEBOOK ADS Facebook makes it easy for companies to create augmented reality experiences. Facebook explains that companies can pair up with a producer via the Spark AR Partner Network. The ad on Facebook can encourage consumers to open up their camera and interact with products and explore. Augmented Reality Advertising [https://blog.relaycars.com/wp-content/uploads/2022/02/Augmented-Reality-Movie-Posters-732x1024.jpg] AUGMENTED REALITY MOVIE POSTERS Movie posters are a form of advertising that has been popular for generations. While movie patrons typically enjoy previews of new movies before their feature film, movie studios also advertise their upcoming releases via simple posters. Movie posters are a popular collector’s item, too. While standard movie posters are still a popular means for studios to advertise their future blockbusters, some movie posters are incorporating augmented reality to allow movie patrons to learn more about the film. In fact, some cinemas opted for augmented reality movie posters to provide their patrons with a unique experience and maybe stand out from the competition. AMC Theaters included a feature on its mobile app that let consumers scan specific posters and find out more info. The movie poster for Toy Story 4 also featured an augmented reality experience. When consumers scan the poster with the Regal Cinema App, they can drop the characters anywhere. Buzz, Woody and Bo Peep could hang out. In addition, the app also let consumers hit a “Bonnie’s Coming” button; this made all the characters fall down (as though they were just toys). AUGMENTED REALITY ADVERTISING FOR THE AUTOMOTIVE INDUSTRY The automotive industry also is incorporating augmented reality into advertising and marketing experiences. Car brands are using augmented reality to provide consumers with unique preview experiences or to explore cars without visiting a dealership. How does this work? Each brand or company might have their own campaign, but many feature a traditional ‘try on’ or preview augmented reality experience for different models. Using the phone or tablet camera, consumers can drop a vehicle model into their own space. They can preview the vehicle in the driveway, the garage or anywhere. Some experiences allow consumers to look inside the vehicle or change the paint hue of the car. Some brands even include different features like videos or other consumer-driven experiences. Brands are embracing augmented reality or virtual reality preview experiences as many car buyers are now going online to research or even buy their cars. These online previews let consumers have an exploratory option that provides more visual data than simple two-dimensional photos or a simple slideshow. With augmented reality, consumers can interact with the vehicle. They can walk around it, and maybe even look inside. The vehicle typically appears in a full-scale size. This lets buyers better understand the design of each different model. Buyers also can visit RelayCars to explore vehicles in 3D models and augmented reality. The 3D images are interactive; buyers can turn them around to see the car from different angles. With the augmented reality experience, buyers can drop the car into their environment. While augmented reality automotive experiences might not let consumers build their vehicle and preview that customized design, this might be something that buyers could enjoy in the future. For now, though, augmented reality provides a virtual exploration that can help buyers better understand different models when they can’t visit the dealership or simply don’t want to drive there. For businesses, augmented reality advertising experiences could become a more mainstream marketing tool. Consumers want to engage and explore different products, and, when shopping at home, augmented reality provides the means to preview products and take the guesswork out of a potential purchase. Augmented reality marketing has created online dressing rooms, virtual makeovers and even virtual at-home car showrooms. Movie posters, coffee cups, and wine labels come alive with augmented reality, and businesses can tell stories in creative and meaningful ways to allow consumers to explore products, learn their history and even find out unique ways to use the products, too!