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Impact of Covid-19 Outbreak on Automotive Augmented Reality Market

Impact of Covid-19 Outbreak on Automotive Augmented Reality Market

August 3, 2020

In the United States alone, over 100,000 businesses have permanently closed due to the pandemic, which has left millions of people unemployed and looking for work. Nearly every industry has been impacted by the COVID-19 pandemic, including the automotive industry. Mandatory stay-at-home and lockdown orders, concerns over employees’ safety in the workplace, and a decline in demand for new vehicles have created turbulent times for automotive manufacturers. In fact, it is estimated that there will be a 14-22% decline in automotive sales in the United States, Europe, and China this year as a result of the pandemic. The COVID-19 pandemic has devastated many markets, but others, including the automotive augmented reality market, have thrived during the coronavirus crisis. WHAT IS THE FORECAST FOR THE AUTOMOTIVE AUGMENTED REALITY MARKET? In 2016, the augmented reality and virtual reality global market was valued at $6.1 billion. Just four years later, the augmented reality and virtual reality global market tripled, reaching $18.8 billion. But augmented reality is still considered a relatively new technology, so experts believe that the market as a whole will continue to grow even more as a larger number of companies begin to embrace it. Much of the growth in the global augmented reality market has been driven by the automotive industry, so it’s not surprising that this segment of the market is also expected to grow in the years ahead. Experts predict that the global automotive augmented reality market will reach $9 billion by the year 2025, with a compound annual growth rate (CAGR) of over 30%. OPPORTUNITIES FOR THE AUTOMOTIVE AUGMENTED REALITY MARKET DURING THE COVID-19 CRISIS These predictions show that the automotive augmented reality market is expected to continue to grow despite the challenges faced by the automotive industry due to the coronavirus pandemic. This is because the COVID-19 pandemic has actually created a number of new opportunities for the automotive augmented reality market. Here are some of the many ways that automotive manufacturers should use augmented reality technology during this unprecedented global crisis: IMPROVING THE BUYING EXPERIENCE FOR CONSUMERS Many consumers are hesitant to visit automotive dealerships in person due to the risk of contracting COVID-19. As a result, automotive manufacturers must use augmented reality technology to provide a safer buying experience for consumers. Thanks to augmented reality technology, consumers will no longer need to visit a dealership to shop for a new vehicle. Instead, they can complete every step of the car buying process from the comfort of their home. Using augmented reality, consumers can project images of vehicles onto their surroundings. This allows them to inspect and explore a virtual vehicle in the same way that they would inspect and explore a vehicle in a dealership showroom. The technology is so advanced that consumers can even open the car door and peek inside to check out the interior. This experience won’t be limited to consumers with augmented reality headsets. Dealerships can incorporate augmented reality elements on their website to give prospective buyers the chance to take a virtual tour of any vehicle in their inventory. Basically, this technology gives dealerships the power to create virtual showrooms so they can reach social distancing consumers. Now, consumers can compare, contrast, and research different vehicles without ever stepping foot into a dealership. Once they are ready to make a purchase, they can contact the dealership to complete the transaction. [https://relaycars.gryffin.com/wp-content/uploads/2021/01/AutomotiveAugmentedRealityMarket.jpg] INCREASING FOCUS ON SAFETY FEATURES As more people were ordered to shelter in place or stay at home, the number of vehicles on the roads in the U.S. drastically decreased. Many people initially believed that the roads were safer since there was less traffic, but that turned out not to be the case. In May, the National Safety Council released a report that revealed that the average number of miles driven in March 2020 decreased by 18% compared to March 2019. Despite this decrease in miles driven, the number of motor vehicle fatalities per mile driven increased by 14%. In other words, people in the U.S. weren’t driving as much, but they were still getting into fatal accidents at a much higher rate. This does not mean that traffic fatalities increased by 14%, but rather traffic fatalities per mile driven. But some states, such as Minnesota and Louisiana, recorded an increase in the total number of traffic fatalities during the coronavirus crisis. This means there were more traffic fatalities in these states even though there were fewer people on the roads. These shocking statistics have led to an increased focus on driver safety, which creates an opportunity for automotive manufacturers to use augmented reality technology. Automotive manufacturers can appeal to consumers who prioritize driving safety by offering vehicles with a wide range of safety features supported by augmented reality technology. This may include a head-up display that projects crucial information onto the driver’s windshield so they never need to take their eyes off of the road while behind the wheel. For example, the head-up display may provide them with navigational directions, pedestrian detection, collision detection, road hazard warnings, and more. The coronavirus pandemic has led many consumers to prioritize their safety, health, and wellness. Because of this, now is the perfect time for automotive manufacturers to utilize augmented reality to create a safer driving experience for their consumers. [https://relaycars.gryffin.com/wp-content/uploads/2021/01/AutomotiveAugmentedRealityMarket-1.jpg] CREATING AN OPPORTUNITY FOR VIRTUAL MAINTENANCE ASSISTANCE Some consumers may put off taking their vehicles into dealerships or auto repair shops for maintenance during the COVID-19 crisis in order to avoid potential exposure. However, putting off routine maintenance of a vehicle could lead to bigger issues and more costly repairs in the future. Fortunately, there is a way for automotive companies to help consumers who want to care for their vehicles without risking their health. Some industry experts suggest that augmented reality technology can be used to provide maintenance assistance to consumers who do not want to bring their vehicle in for maintenance or repairs due to health concerns. For example, a consumer could wear an augmented reality headset that projects instructions on how to change their vehicle’s oil. Images, graphics, and other digital elements could be projected directly onto their vehicle to guide them through each step in the process. This would give consumers the opportunity to perform simple, routine maintenance tasks at home until they feel comfortable enough to visit an auto repair shop or dealership in person. Consumers may even be able to use augmented reality headsets to get help from an experienced mechanic. The headset could connect to the mechanic’s headset, allowing them to see what’s in front of the consumer. This connectivity could help mechanics remotely and safely identify issues and guide consumers through the process of making simple repairs. ALLOWING MANUFACTURERS TO CONDUCT VIRTUAL TRAINING SESSIONS Many companies—inside and outside of the automotive industry—have used augmented reality technology to assist with employee training. But now, the opportunity to use augmented reality technology for training purposes is greater than ever before due to the coronavirus pandemic. Many employees of automotive companies will have no other choice but to work from home until the health crisis is over. These employees may be new to remote work, which means they may need additional training to help them adjust to this major change in their work environment. Augmented reality technology can help during this difficult transition period. For example, employees can use augmented reality headsets to project the text from a certain handbook or manual onto their environment. This way, they won’t have to bring stacks of manuals and books home with them in order to perform their job duties. Instead, they can access the text using their augmented reality headsets. Augmented reality headsets can also help these employees set up the devices they need to safely and securely work remotely. The headset can project instructions on setting up company-owned devices and equipment to make the process as simple as possible. Augmented reality could also be used to train workers on new production processes. The coronavirus pandemic could potentially disrupt the automotive supply chain. For this reason, experts have warned automotive manufacturers to be prepared to change the design of a vehicle or the materials used in its construction. If a manufacturer is forced to make either of these changes, the workers involved in the production process must be retrained. Automotive manufacturers who find themselves in this unenviable situation can rely on augmented reality headsets to quickly and efficiently update and train their workers on these changes. [https://relaycars.gryffin.com/wp-content/uploads/2021/01/AutomotiveAugmentedRealityMarket-2.jpg] ENABLING COLLABORATION FOR REMOTE WORKERS A growing number of automotive employees may be working remotely, but this doesn’t mean they are working completely independently. Collaboration plays an important role in the automotive industry, but it can be a challenge for remote workers. However, augmented reality technology can enable collaboration for automotive workers, especially those who work in automotive design. Automotive design teams can use augmented reality technology to collaborate on the design of new prototypes. This technology gives designers the opportunity to inspect, interact with, and make changes to a virtual prototype when working remotely. This can help automotive designers perform their job duties—and meet tight production deadlines—even when working remotely. At least one automotive manufacturer, Ford, already uses augmented reality headsets to create virtual prototypes during the design process. Now, other automotive manufacturers may need to follow Ford’s lead in order to survive the COVID-19 pandemic. Forecasts for many markets are bleak as a result of the COVID-19 pandemic. However, that’s not the case for the automotive augmented reality market. Despite the global health and economic crisis, the automotive augmented reality market will continue to experience tremendous growth in the years ahead.

Here’s How to Utilize Virtual Car Shopping During COVID-19

Here’s How to Utilize Virtual Car Shopping During COVID-19

April 18, 2020

As we all navigate through the current COVID-19 pandemic, we have seen the closure of non-essential businesses, including car dealerships. This may have temporarily thrown a wrench in the plans of those whose lease was ending or those immediately due for a new vehicle. The act of social distancing is more important now than ever, and as we commit to staying home and safe, there are ways to use this time to still properly prepare for future vehicle purchases. In fact, the ability to use virtual and augmented reality to change the entire car shopping experience, right from home, is huge. The New Stay at Home Process The history of the car dealership goes back over 100 years, and despite the huge advancements we have seen in vehicle technology, the customer’s car buying journey has remained largely unchanged up until now. According to a recent study by Cox Automotive, 83% of consumers want to do one or more steps of the car purchase process online and 7 out of 10 are more likely to buy from a dealership if they could start the process online. As these shopping habits show just how significant the online process has become, utilizing new technologies will significantly help cater to the needs of us staying at home right now. During self-isolation, the way consumers are able to educate themselves on potential vehicles ahead of time is crucial to cutting down time spent on the dealer lot once they do open back up. These consumers are already using platforms like third-party automotive websites, and the likes of Google and YouTube to research their next car and begin the process online. These customers rely on the internet to keep them informed, and now, there is great opportunity to offer even more informative ways to shop for cars. The Wonders of a Virtual Showroom For those not as familiar with the difference between the two, virtual reality uses a headset or mobile device to create a fully immersive 3D experience. Augmented reality places digital images onto a user’s view of the real world, most often through a smartphone. Both VR and AR create digital worlds that take the user on a journey, whether they are playing a game or shopping. And when it comes to car shopping, simply just looking at images of cars online ahead of a dealership visit is no longer going to cut it. Consumers will want to view vehicles features up close, examine every angle, and truly experience a potential car before purchase. With virtual and augmented reality technologies, this process is entirely disrupted — for the better. By using virtual reality car shopping technology, consumers can view 360° views of any car they are interested in, right from their homes. These views include interior and exteriors shots, and can be accessed from mobile phones, tablets, or even simply through a website. With this simple step added, users are transported to that virtual car showroom, completely transforming how they view and interact with potential cars and turning research into a full experience, rather than just a basic process with standard imagery or video. Apps such as RelayCars are already offering these services, including thousands of stereoscopic vehicle views. In fact, a high-quality VR library of assets is essential to helping out customers who cannot go to the dealer right now, and ultimately changing the future of car shopping as we know it. And it doesn’t stop at VR. With augmented reality technology, users can project and view a potential car from their phone straight into their living room or driveway, viewing it in a real-life setting within moments. Even just 10 or 15 years ago, this type of research taking place before ever stepping foot on a dealership lot was unheard of. This process brings the dealership to the customer during a time when they cannot leave home. Think of how many steps there are once you arrive onsite at the dealership – there’s the initial viewing of vehicles, a test drive portion, paperwork, price negotiation, and even more. With the ability to use virtual and augmented reality to view vehicles right from home, customers are now entering a whole new world. These processes help customers to optimize time then spent on the dealer lot, and create a way to be respectful of not only their time, but the dealer’s time too. Once you are able to finally get behind the wheel of a car for a test drive, any questions you had during this research phase will immediately start to be answered, making this process truly come full circle. Researching your future car doesn’t have to take a back seat while physical dealer locations are closed. In fact, proper preparation through AR and VR is key to changing the future of the overall dealership experience as we know it. Once lots open back up, the days of spending hours upon hours at a car dealership will be behind us. RelayCars is available online and for download at the Apple App Store and Google Play Store. ### The potential of virtual and augmented reality car shopping is vast, whether a car shopper is exploring the latest models in their living room or being guided through a virtual tour of a vehicle’s features in the showroom. However, to fully harness the possibilities of virtual reality car shopping, it is essential to choose the best applications and assets to build flexible, functional virtual showrooms. By partnering with pioneers in automotive VR technology, such as RelayCars and EVOX, dealers can ensure they have the resources they need to create compelling VR experiences. EVOX® Images offers the largest automotive virtual reality library, available for consumers to view through the RelayCars app. Contact our team or call us at 310-605-1400 to learn more about our innovative imaging solutions.

Here’s How to Utilize Virtual Car Shopping During COVID-19

Here’s How to Utilize Virtual Car Shopping During COVID-19

April 17, 2020

As we all navigate through the current COVID-19 pandemic, we have seen the closure of non-essential businesses, including car dealerships. This may have temporarily thrown a wrench in the plans of those whose lease was ending or those immediately due for a new vehicle. The act of social distancing is more important now than ever, and as we commit to staying home and safe, there are ways to use this time to still properly prepare for future vehicle purchases. In fact, the ability to use virtual and augmented reality to change the entire car shopping experience, right from home, is huge. The New Stay at Home Process The history of the car dealership goes back over 100 years, and despite the huge advancements we have seen in vehicle technology, the customer’s car buying journey has remained largely unchanged up until now. According to a recent study by Cox Automotive, 83% of consumers want to do one or more steps of the car purchase process online and 7 out of 10 are more likely to buy from a dealership if they could start the process online. As these shopping habits show just how significant the online process has become, utilizing new technologies will significantly help cater to the needs of us staying at home right now. During self-isolation, the way consumers are able to educate themselves on potential vehicles ahead of time is crucial to cutting down time spent on the dealer lot once they do open back up. These consumers are already using platforms like third-party automotive websites, and the likes of Google and YouTube to research their next car and begin the process online. These customers rely on the internet to keep them informed, and now, there is great opportunity to offer even more informative ways to shop for cars. The Wonders of a Virtual Showroom For those not as familiar with the difference between the two, virtual reality uses a headset or mobile device to create a fully immersive 3D experience. Augmented reality places digital images onto a user’s view of the real world, most often through a smartphone. Both VR and AR create digital worlds that take the user on a journey, whether they are playing a game or shopping. And when it comes to car shopping, simply just looking at images of cars online ahead of a dealership visit is no longer going to cut it. Consumers will want to view vehicles features up close, examine every angle, and truly experience a potential car before purchase. With virtual and augmented reality technologies, this process is entirely disrupted — for the better. By using virtual reality car shopping technology, consumers can view 360° views of any car they are interested in, right from their homes. These views include interior and exteriors shots, and can be accessed from mobile phones, tablets, or even simply through a website. With this simple step added, users are transported to that virtual car showroom, completely transforming how they view and interact with potential cars and turning research into a full experience, rather than just a basic process with standard imagery or video. Apps such as RelayCars are already offering these services, including thousands of stereoscopic vehicle views. In fact, a high-quality VR library of assets is essential to helping out customers who cannot go to the dealer right now, and ultimately changing the future of car shopping as we know it. And it doesn’t stop at VR. With augmented reality technology, users can project and view a potential car from their phone straight into their living room or driveway, viewing it in a real-life setting within moments. Even just 10 or 15 years ago, this type of research taking place before ever stepping foot on a dealership lot was unheard of. This process brings the dealership to the customer during a time when they cannot leave home. Think of how many steps there are once you arrive onsite at the dealership – there’s the initial viewing of vehicles, a test drive portion, paperwork, price negotiation, and even more. With the ability to use virtual and augmented reality to view vehicles right from home, customers are now entering a whole new world. These processes help customers to optimize time then spent on the dealer lot, and create a way to be respectful of not only their time, but the dealer’s time too. Once you are able to finally get behind the wheel of a car for a test drive, any questions you had during this research phase will immediately start to be answered, making this process truly come full circle. Researching your future car doesn’t have to take a back seat while physical dealer locations are closed. In fact, proper preparation through AR and VR is key to changing the future of the overall dealership experience as we know it. Once lots open back up, the days of spending hours upon hours at a car dealership will be behind us. RelayCars is available online and for download at the Apple App Store and Google Play Store. ### The potential of virtual and augmented reality car shopping is vast, whether a car shopper is exploring the latest models in their living room or being guided through a virtual tour of a vehicle’s features in the showroom. However, to fully harness the possibilities of virtual reality car shopping, it is essential to choose the best applications and assets to build flexible, functional virtual showrooms. By partnering with pioneers in automotive VR technology, such as RelayCars and EVOX, dealers can ensure they have the resources they need to create compelling VR experiences. EVOX® Images offers the largest automotive virtual reality library, available for consumers to view through the RelayCars app. Contact our team or call us at 310-605-1400 to learn more about our innovative imaging solutions.

Get behind the wheel of your dream car without going to the dealership

Get behind the wheel of your dream car without going to the dealership

January 31, 2020

Let’s face it – the thought of going to the dealership can be enough to dissuade you from looking at that shiny new car you’ve been eyeing. The car-buying process is traditionally overwhelming and unpleasant, with long hours and negotiations with tough salespeople on the show floor. The process is anything but ideal, and can be especially daunting to those who have never done it before. As time goes on, the in-dealership experience continues to be a point of contention for many car shoppers.  According to a 2019 Cox Automotive study, when asked to compare their most recent buying experience to previous ones, 61% of car buyers said their experience was not any better – and in some cases, worse – than the last time they bought a car. This information shows that the process is not getting any better and has remained largely unchanged – until now. The Future of Car Showrooms What if you could get behind the wheel of your next dream car without ever leaving the couch? Naturally, you’ve already Googled the car, read some reviews, and viewed various images of the vehicle. This online process is about to get way more immersive, way more convenient, and honestly – way cooler. Virtual Reality (VR) and Augmented Reality (AR ) are now allowing us to step into vehicles and view entire specifications and features in a complete realistic way, all from the comfort of home and through everyday devices like our smartphones and tablets. Wondering what the interior of that new Porsche or Tesla looks like? With a virtual reality car showroom and a high-quality VR library, a potential car can be viewed and even customized within seconds. This technology can allow for views of VR car interiors, exterior spins of the vehicle, detailed features, and even the ability to compare vehicles side by side and change the paint colors of cars. The car can be viewed at all angles, as well as directly from the driver’s seat, and the options are endless. For example, the RelayCars® car VR app is powered by the most expansive and high-quality VR library on the market. With this research process, it’s much easier to walk into the dealership more informed and confident in choosing a vehicle. Not only that, but you will cut down on the time spent at the dealership, already knowing where each feature and button is located in your new car. Additionally, with online shopping and at-home delivery more common than ever, these virtual and augmented reality car showrooms can also include a ‘buy now’ feature that helps consumers to make a direct purchase to avoid the dealership entirely. [https://relaycars.gryffin.com/wp-content/uploads/2021/01/ManequinVR_for_Bannersite_SIZE_TEST_4.png] Experience a Virtual Car Showroom, Anytime, Anywhere While corresponding, VR headsets such as the Oculus Go are still continuing to become more mainstream, users can simply get right into the driver’s seats of potential vehicles by using a “Magic Window” application to view the technology straight from a mobile device or tablet. With no headset required, this process is accessible and easy to use. Wondering what your new car will look like in your driveway or garage? Using AR technology, users can also place cars physically into real-world environments and feel like they are even walking around the perimeter of the car. As this technology evolves, some platforms may also begin to include ‘test drive’ options in realistic settings. According to Cox Automotive, 83% of consumers want to do one or more steps of the purchase process online and 7 out of 10 are more likely to buy from a dealership if they could start the process online. And, of course, this modern car shopping experience isn’t limited to just the home. Set locations, such as mall kiosks or specific help centers in stores, can acquire headsets and help guide consumers through the research process. When conducted by a dealership, the process can be started in these more casual environments and help to alleviate the anxiety and surrounding the physical car showroom. Summarizing the Key Benefits Ultimately, avoiding the dealership entirely sounds perfect, but that’s only just one major benefit to utilizing AR and VR technology to shop for your next car. Many car enthusiasts and everyday shoppers may eventually still choose to visit a physical showroom to sit in the car and drive it as the final step before purchase. However, when it comes down to it, this new research process shows it is quickly becoming the go-to option, with key advantages including: ●      Accessibility – Once again, shoppers should not feel deterred by the fact that they don’t own a compatible AR or VR headset. Our standard devices are becoming more and more powerful and are able to display this advanced technology with no problem, right from home as well as on-the-go. As more and more locations adapt to this process, don’t be surprised if you begin seeing actual dealerships implementing onsite headsets and AR/VR experiences to help to finalize sales and save physical, inventory space on the lot. ●      Brand Loyalty – Many shoppers have been buying the same model car for years, and will always choose to continue such brand loyalty each time they are ready for a new vehicle. Oftentimes, these buyers do not need to be sold on various models, and just want to see what is new and improved in the latest model of their already existing car. Perhaps the consumer wants the exact same car, but only wants to see what it would look like in a different color interior or exterior. Having the ability to view these latest models from home, in a realistic way, is the perfect scenario for brand loyalists. They are able to quickly view exactly what they will be getting and then go straight to their usual dealership to pick it up. ●      Ease of Use – You don’t have to be the most tech-savvy person to get behind and utilize this trend. Just like using a typical phone app, cars can be viewed and customized with the simple swipe of a finger on a screen. ●      Pacing Your Research – No one likes to feel rushed when deciding on a vehicle onsite at the dealership. Choosing a new car is a huge commitment and it’s important to take your time in order to make the right decision. With access to this technology from home, users may research as often as they want to, and for as long as they want to. ●      Sharing the Decision-Making Process – Curious what your family or friends think about the car you’ve been eyeing? Don’t have time to bring them all to the dealership at the same time? This convenient process allows for users to easily involve others in decision-making, and set aside time at home to research and discuss together. ●      Time and Convenience – Car buyers are spending less time shopping and fewer days in market, meaning they are making decisions more quickly. They are also visiting fewer dealerships, while the number of car buyers visiting only one dealership has increased significantly to 41% (up from 30% two years ago). Using an at-home, AR and VR research tool, shoppers are guaranteed to only have to visit one dealership, as they are more than likely to know ahead of time what they are going to purchase. ●       Quality Information and Imagery – To reiterate, these vehicle views and panoramas are so much more than your standard, basic image. Having access to every angle of a car, inside and outside, is extremely valuable. Users will be surprised to see just how realistic, high-quality, and immersive this research process really is. ●      Quick Comparisons and Customizations – Sometimes, it can be hard to tell the true difference between similar models within the same car brand. Using this technology to view vehicles directly side-by-side creates an invaluable way to compare and contrast physical and technological features across cars. ●      Vast Selection – On the contrary, have you ever been deciding between two, different car brands and don’t have the time to visit two separate dealerships? With access to huge automotive, VR libraries, shoppers are not limited to a single manufacturer. They can easily research and compare vehicles within minutes and the simple click of a button. In a time when potential car shoppers are busier than ever, and services everywhere are becoming more convenient, automotive VR and AR technology is slated to transform the way we educate ourselves on vehicle choices. With this new wave of research options, your dream car is closer than you think. The potential of virtual reality car shopping is vast, whether a car shopper is exploring the latest models in their living room or being guided through a virtual tour of a vehicle’s features in the car showroom. However, to fully harness the possibilities of virtual reality car shopping, it is essential to choose the best applications and assets to build flexible, functional virtual showrooms. By partnering with pioneers in automotive VR technology, such as RelayCars® and Evox Images, dealers can ensure they have the resources they need to create compelling VR experiences. RelayCars® offers a truly immersive virtual automotive showroom experience. With unrivaled image quality and vehicle selection, RelayCars® is an indispensable tool for car shoppers and enthusiasts alike making it the next evolution for car research shopping.  Contact our team or call us at 310-605-1400 to learn more about our innovative imaging solutions.

ALL THE OCULUS GO & GEAR VR APPS COMPATIBLE WITH OCULUS QUEST

ALL THE OCULUS GO & GEAR VR APPS COMPATIBLE WITH OCULUS QUEST

October 8, 2019

By Peter Graham As always Oculus Connect last week was a flurry of information with the sixth event featuring some rather tasty announcements, especially where Oculus Quest was concerned. One of those was the reveal that both Oculus Go and Gear VR videogames and apps would be coming to Quest, over 50 in total. The feature is due to arrive this week said Oculus Technical Program Manager Stephanie Lue on stage, with the first compatible apps now listed. To start with 66 apps will make their way onto Oculus Quest, with more being added in time. Once the feature goes live all you’ll need to do to access your Oculus Go or Gear VR content is select the Library tab on the bottom toolbar. Then select Go/Gear VR from the device drop-down menu, chose ‘Not-Installed’ and then install the relevant content. If you don’t own any Oculus Go or Gear VR content then head to the Oculus store online, or through the Oculus mobile app.  Browse the Oculus Go or Gear VR sections of the Oculus store and find compatible titles. Once downloaded you’ll be able to access the app on Oculus Quest. The full rundown of compatible titles is as follows: * A Night Sky – Coatsink * 3C Wonderland Coaster – Ojas VR Studios * ACE PHANTOM – VANGUARD CO LTD * Air Combat (WW2) – BabaVR * Angest – Black River Studios * Art Plunge – Space Plunge * Athens in VR – Lithodomos VR * Bathroom Shooting Games – ME-ZZ * Battle of Kings VR: Mobile – Wenkly Studio Sp. z o.o. * Coaster – Monster Paw * CubeRun.VR – MirrorVR * DRIFT – SharpSense * Daedalus – Vertical Robot * Darknet – E McNeill * Dead Body Falls – Black River Studios * Death Horizon – Dream Dev Studio LLP * Deepak Chopra Finding Your True Self – WEVR * Don’t Look Away – Made in Brooklyn Games * Escape Now: The Icons – Captivision * FREE FLIGHTER – FancyTechVR * Fear Incarnate – Miles Godspeed * Fears Nightmare Roller Coaster – NetDinamica * Forest of Serenity – St Giles Hospice * Gamers Generations – 360Vision * Hidden Fortune – Archiact Interactive * House of Terror – Lakento * Human Anatomy VR – Virtual Medicine * In Our Boots – Army Game Studio * Innocent Forest: The Bird of Light – MyDearest Inc. * Introduction to Virtual Reality – Felix and Paul Studios * Land’s End – ustwo games * MEL Chemistry VR Lessons – MEL Science * MasterWorks: Journey Through History – CyArk * MetaTable Poker – Tinycontent * My Virtual Pet VR – Immersive Magic * Our Solar System – Crenovator Lab Corporation * PAINT VR – Coskami * Pirate Shooter – Florian Bernard * Play With Me – C6H8O7 * Power Hitter – Zgame Studios * Pyramids Roller Coaster – AZAMOKA * RelayCars – RelayCars * Rilix VR – Rilix * RollerCoaster Legends – WarDucks LTD * SONAR – Sonar360 * Salvo GO – Focus VR Ltd * Sea Hero Quest – Glitchers Ltd * Sisters: A VR Ghost Story – Otherworld Interactive * Sky Fighter: Training Day – 3D Scenica * Solar System – Fuero Games Sp. z o.o. * Space Dodge2 – Chesstar Studios * Sphere Toon – VR Comic – Studio HORANG * Tactera – E McNeill * The Missed Spaceflight – Samsung Electronics Polska Sp. z o.o. * They Suspect Nothing – Coatsink * Thrill Rollercoasters – VDimension * Toy Clash – 5minlab Co., Ltd. * Track Slash – Inverse Games * Turkey Hunt – Lucid Sight, Inc. * USAF Special Ops – GSD&M Idea City LLC * Underworld Overlord – OtherSide Entertainment * VR Basketball – CygnisMedia * VR Rally – FIBRUM * Welcome to Virtual Reality – TREYTECH SOFTWARE LLC * Wheel Rush – 3DiVi Company * Wonders of the World – MATTERvr, LLC. SOURCE: https://www.vrfocus.com/2019/10/all-the-oculus-go-gear-vr-apps-compatible-with-oculus-quest/

HOW VR AND AR ARE CHANGING THE CAR-BUYING EXPERIENCE

HOW VR AND AR ARE CHANGING THE CAR-BUYING EXPERIENCE

September 4, 2019

The car-buying experience is almost universally loathed. In-person negotiations are a hassle, and spending the day going from dealership to dealership to test drive cars is an experience that most consumers want to avoid at all costs. Those hassles are one of the reasons why it takes consumers an average of six months of research before settling on which car to buy. In a survey conducted by AutoTrader, just 17 out of the 4,002 consumers polled said they were satisfied with the current car-buying process. Dealers aren’t happy with the situation, either. Getting people into auto dealerships is becoming increasingly difficult, and millennial customers, in particular, are resisting taking part in traditional dealer/customer negotiations. Although research shows that baby boomers prefer to touch and feel vehicles, and they will go to multiple dealerships to look at cars, that’s not necessarily the case with younger buyers. Millennial shoppers are doing most of their car buying research online, using popular platforms like Google and YouTube. The problem is that new cars are incredibly expensive, and most people don’t feel comfortable picking a vehicle based exclusively on two-dimensional images and whatever data they can pull up on the Kelley Blue Book website. Consumers don’t want to go into dealerships, either, so they end up delaying their purchases for as long as possible. RelayCars thinks it has a solution. The company has put together a program that uses augmented reality (AR) and virtual reality (VR) to help consumers research new cars and trucks. Getting a realistic view of a vehicle from their own homes helps users narrow down their selections and decreases the time shoppers need to spend test driving multiple cars. RelayCars’ app is powered by EVOX Images. If that name sounds familiar, it’s because EVOX Images isn’t a newcomer in the automotive space. The company has been working in automotive photography, by capturing HD car images for commercial use, for two decades. Its images are used on more than 20,000 dealership websites, which means most people who’ve shopped for a car have seen an image from EVOX. Using EVOX’s VR automotive asset library, RelayCars gives its users a way to place themselves into the driver’s seat of almost any vehicle. The company’s app is platform agnostic, and consumers who don’t have VR headsets can still get the full experience by downloading the app on iOS or Android. Although RelayCars is now used primarily by consumers, Chief Operating Officer Gina Callari says the app was originally designed for EVOX’s enterprise customers. “Once we put RelayCars on the app store for general consumers, we pulled in over 1.2 million downloads,” says Callari. Part of the magic behind RelayCars is its standardization of imagery. The company has a 40,000 square foot space where it shoots its vehicle, all with the same consistent lighting and angles. This means consumers are really able to understand and compare different cars. Although RelayCars is available in both VR and AR, Callari says there has been slower mainstream adoption for headsets, outside of the gaming industry, and because of that, growth has been slower for in app’s VR version. Callari says RelayCars is currently the only automotive app developed for Magic Leap, and the company is continuing to develop for headsets to stay ahead of the curve. On the dealer side, the biggest barrier to adoption for RelayCars has been a lack of actual inventory on dealer lots. A consumer might look through a headset and see different vehicle options and colors than what the local dealership has available to buy that day, and that can sometimes be a problem. In order for RelayCars to continue to expand and grow, the company will need to form more partnerships within the automotive industry. EVOX already provides images to more than 20,000 dealerships, and the company works closely with manufacturers like Kia and Subaru, but Callari says even more partnerships are in the works. “The entire car shopping experience is changing and is already much different than even five years ago … By 2020, millennials will be the largest car buyer demographic, which is why it’s so important that dealers understand their shopping and buying habits,” she says. “Our goal as a company is for RelayCars to become an integral step in the car research process. When someone is looking for a vehicle, and thinking of ways to research that vehicle, we hope they’ll go to sites like Kelley Blue Book or Edmunds.com for data and editorial, to YouTube for videos, and to RelayCars for the VR/AR visual aspects.” Stephanie Miles is a senior editor at Street Fight. SOURCE: https://streetfightmag.com/2019/08/30/how-vr-and-ar-are-changing-the-car-buying-experience/

RELAYCARS ROLLS OUT NEW AUGMENTED REALITY VEHICLES AND APP UPGRADES FOR IMPROVED
CAR RESEARCH EXPERIENCE

RELAYCARS ROLLS OUT NEW AUGMENTED REALITY VEHICLES AND APP UPGRADES FOR IMPROVED CAR RESEARCH EXPERIENCE

June 18, 2019

Press Release – JMPR The app’s update offers all-new vehicle models, as well as user experience and performance enhancements for car shoppers.RelayCars powered by EVOX Images, the virtual and augmented reality (AR) experience that helps users research and find their next car, today announced a series of app updates providing a more comprehensive and improved vehicle research experience with AR technology. According to a recent Forbes report, AR is expected to acquire 1 billion users by 2020. While this technology becomes increasingly accessible and incorporated into retail experiences, the RelayCars AR™ app will continue to provide both consumers and dealers with a way to view and present desired vehicles in a variety of real-life settings. RelayCars’ new, upgraded AR features include: ● A launch of 20 new vehicles including trucks, SUVs, and sedans from brands like Alfa Romeo, Audi, BMW, Ford, Lexus, Maserati, Mercedes, Nissan, Toyota, and many more. Dozens of new vehicles will continue to roll out this year as the RelayCars AR experience grows. ● User interface (UI) redesign for increased functionality and ease of use. ○ Allows users to be notified when the car scales to 100%. ○ Car scaling creates size-accurate representations and comparisons of the vehicles, whether it be side-by-side to another AR vehicle or placed next to a vehicle in a real-life setting. ● New button to enter vehicle for quicker access and better views of vehicle’s interior. ●  New share option allows users to easily share vehicles via their social media platforms or by email. “Every RelayCars app update we present is developed with the car shopper and their experience in mind,” said Gina Callari, COO of EVOX Images. “As the use of AR continues to grow, our newest upgrade is intended to present a more seamless way for users to find their future car through realistic technology.” RelayCars AR is available now via the Apple App Store and Google Play Store. In addition to AR, the RelayCars virtual reality application has more than 1.2 million downloads to-date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR, and Microsoft MR.

Categories: Press Release
IT REALLY FEELS LIKE YOU’RE IN A TESLA WITH NEW OCULUS QUEST VR HEADSET

IT REALLY FEELS LIKE YOU’RE IN A TESLA WITH NEW OCULUS QUEST VR HEADSET

June 3, 2019

BY SASHA LEKACH – 05/01/19 With Tesla test drives scaled back, your options to check out a Model 3 or Model S sedan are limited enough that you may need to turn to virtual reality to see the car before you buy it.  Oculus’s new VR headset could become the next best way to check out cars without going to a dealership or car lot — or in Tesla’s case, without buying the car sight unseen. The Oculus Quest was officially announced this week at Facebook’s F8 conference and when it arrives on May 21 for $399 most of the attention will be on how it performs for gaming apps. For the non-gamers out there, however, the headset can give you a glimpse at what thousands of cars look like. It’s one of the many non-gaming uses for VR that’s getting a boost with the new device. RelayCars has a vast library of car imagery that lets you take a look at each one from all angles and while sitting in the driver seat. With images of 13,000 vehicles and counting, you can take a peek at the Tesla Model 3, a Mini Cooper, or even a Prius.  During a demo, COO Gina Callari compared the app to a “virtual auto show” where you can hop from car to car, getting a feel for the vehicle without driving it. The library is stocked with luxury vehicles, big trucks, and everyday options like a Honda Accord or Toyota Camry. It’s available for free on Oculus Go, Samsung’s Gear VR, HTC Vive, and other VR platforms (there’s also a mobile and tablet app with 360-degree images available for perusing for the VR-disinclined among us), but with the new Quest, the viewing experience will greatly improve. Currently you can explore the front seat of a Tesla, or any of the available cars, from a fixed point of view in VR. You can look all over, but you can’t see what the car is like from the back seat or from other positions.  With the Quest the RelayCars VR app will give what’s known as 6DOF, or six degrees of freedom, instead of the usual 3DOF: pitch, roll, and yaw. The additional three are forward/backward, left/right, and up/down.  This means you can move around the space, kneel down, get closer to the steering wheel, check out a decal on the trunk — much like you’d do when walking around a real car. It gets you that much closer to a realistic experience. So instead of trudging to a litany of different dealerships when looking for a new car, you can browse through various options the same way you shop for everything else: online. SOURCE: https://mashable.com/article/oculus-quest-vr-cars-relaycars-app/

DRIVING THE FUTURE OF AUTOMOTIVE RESEARCH AND SHOPPING

DRIVING THE FUTURE OF AUTOMOTIVE RESEARCH AND SHOPPING

May 24, 2019

By Gina Callari – 05/23/19 Today’s fragmented and increasingly digital landscape presents greater challenges for dealerships to meet the needs of car shoppers. According to a 2016 AutoTrader study, only 17 out of 4,002 surveyed customers were satisfied with the current car-buying process. Just a few years ago, shoppers could visit up to five dealerships before deciding on a car, now they’re visiting just one. Today, people demand to be as informed as possible before stepping foot on the dealer lot. However, dealers can draw more of these consumers to their dealership by supplementing the research process with more immersive and interactive experiences that increase shopper engagement. With this idea, augmented reality and virtual reality are positioned to be key factors driving the future of automotive research and shopping. For those not as familiar with these terms, augmented reality refers to an enhanced image or environment as viewed on a screen or other display, produced by overlaying computer-generated images in a real-world environment, while virtual reality is a realistic and immersive simulation of a 3D environment, created using interactive software and hardware, and experienced or controlled by body movement. Research shows that 80% of car shopping interactions prior to visiting the dealership are now digital. YouTube and Google are providing much of that research content and augmented and virtual reality applications can bridge the gap between online research and visiting the dealership. Millions of people are using mobile AR technology every day with applications like Snapchat and games such as Pokemon Go. Consumer-friendly glasses are rumored to be shipping in late 2019 or early 2020 from Apple, Facebook, Samsung, Google and others. Cell phones and tablets support these experiences for the time being until those headsets or AR glasses do come to market. The benefits of augmented reality is that it allows shoppers to bring the vehicle off of a flat 2D screen and into their space to view color changes, trim levels and hundreds of cars, all from the comfort of home. Virtual reality transports the user to a virtual dealership where they can experience many of the same benefits. In addition to the home, this technology is useful for portable dealerships or pop-up stores in larger locations, such as shopping malls. Through this technology, the research experience becomes immersive and consumers can customize a potential car within moments. On-site, the dealer may compare vehicles side-by-side and show models that they don’t have on the lot currently. When browsing without a guide, the consumer is able take their time and pace their research. The time is now for dealerships to become mindful of this changing landscape and find ways to utilize technology to help aid in the car selling process. Virtual and augmented reality platforms leverage the next wave of computing to drive engagement, win customers’ interest and improve sales. SOURCE: https://www.autosuccessonline.com/driving-the-future-of-automotive-research-and-shopping/

NEW RELAYCARS IN ROOM-SCALE ALLOWS CAR BUYERS, DEALERS TO EXPERIENCE
HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

NEW RELAYCARS IN ROOM-SCALE ALLOWS CAR BUYERS, DEALERS TO EXPERIENCE HYPER-REALISTIC VIRTUAL REALITY SHOWROOM

March 8, 2019

By Auto Success Staff Writers – 03/08/19 RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, has announced the expansion of their VR suite of applications with the launch of the new RelayCars, now in room-scale. Room-scale allows users to move freely and naturally around the virtual showroom while customizing car options and researching their next car. Furthering the future of vehicle research and shopping, this technology gives consumers a more efficient way to shop for cars that may not physically be on the dealer lot or even browse from the comfort of their homes. Dealers will now have the ability to instantaneously showcase a wider range of vehicles and help consumers to make informed purchasing decisions through the realistic environment. RelayCars in room-scale is available via digital distribution platform, Steam. While wearing a headset, car shoppers and dealers are able to select vehicles from the expanding model selection and place them in one of three designated spaces on the showroom floor. Users can interact with the environment and the showcased vehicle models to view them from any angle, change the vehicle color, enter the interior, step back to check out the vehicle in full, or walk right up to the vehicle for a more in depth look at the design and detail. “This is the first time we are offering our users the opportunity to walk around their customized virtual showroom to observe, compare and interact with the vehicles on another level,” Gina Callari, RelayCars COO, said. “The technologies enabling virtual reality are evolving at such a pace that being able to provide more interactive and realistic experiences for our customers is of the utmost importance to us at RelayCars.” RelayCars in room-scale is available on Steam-supported VR headsets including Windows Mixed Reality, HTC Vive and Oculus Rift. Link: RelayCars SOURCE: https://www.autosuccessonline.com/relaycars-roomscale-virtual-reality-showroom/