RELAYCARS AUTOMOTIVE APPLICATION FOR MAGIC LEAP ONE NOW AVAILABLE FOR DOWNLOAD
November 27, 2018
Press Release – JMPR The new AR application allows drivers to take a 2019 Kia Stinger GT out for a spin. Today, RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, announced that its application developed for the Magic Leap One headset is now available for free download via Magic Leap World with a customized Kia Stinger GT available for consumers to experience. RelayCars has partnered with Kia Motors America for the RelayCars for Magic Leap release to be the official Beta partner. The application features the award-winning 2019 Stinger GT, winner of the J.D. Power Automotive Performance, Execution and Layout (APEAL) Award, among others, and will allow users to not only customize their own virtual Kia Stinger GT, but also take Stinger out for a virtual drive and experience the vehicle via the augmented reality app. Recent statistics show that Augmented Reality is expected to have 1 billion users by 2020, with worldwide shipments of Augmented Reality headsets to reach around 5.4 million units by the same year which will drastically shift consumer purchasing behaviors. As the market shifts, the RelayCars application for Magic Leap One is already offering users an immersive experience for cay buying through its interactive capabilities. Users will be able to place virtual cars in the room with them, walk around the vehicle, change the color and watch these vehicles drive around the room; all functions that will continue to aid car buying. “We are proud to be the first automotive application available specifically for the Magic Leap One,” said David Falstrup, RelayCars CEO. “It is an exciting time to be in the industry and be able to provide new and improved product offerings on a regular basis. We hope that the integration of the Kia Stinger GT into the RelayCars for Magic Leap will ultimately lead our team to create more immersive experiences that will allow customers to experience the car in its entirety, up to the power and drive of it.” Outside of Magic Leap, the RelayCars app has more than a million downloads to date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR. The company also has a B2B suite of applications, known as RelayCars Pro™, which includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more. All RelayCars’ apps allow customers to explore the interior and exterior of thousands of different vehicles including exotics, hybrids, full-size trucks as well as popular sedans and SUVs. Vehicle interiors and exteriors can be seen in full stereoscopic 360°. “Stinger is like nothing anyone has ever seen from Kia and RelayCars for Magic Leap allows us to bring this award-winning sports sedan to everyone, so they can experience the vehicle when and where they want on the social platforms they use most,” said Kimberley Gardiner, director, marketing communications, Kia Motors America. “Stinger is a testament to what Kia can – and has – achieved and this innovative way to interact with and experience Stinger allows consumers to take their time getting to know both Stinger and the Kia brand.”
Skip the Dealership With Virtual and Augmented Reality
November 14, 2018
For decades, the consumer car buying journey began at a dealership. If a consumer wanted to buy a new car, they would visit a dealership to tour the showroom, learn about their options, take test drives, and discuss pricing and financing. The average automotive consumer visited multiple dealerships before ultimately deciding which vehicle to purchase and where to purchase it. But the consumer car buying journey has evolved over the last several years. Now, the car buying journey typically starts online. Over three-quarters of vehicle buyers visit at least two websites to research their options before ever stepping foot inside a dealership. The shift from in-person car shopping to digital car shopping has been driven by a number of factors, including innovative technologies such as virtual and augmented reality. How are these technologies changing the car buying journey? Why are many consumers skipping the trip to the dealership altogether now? Here’s what you need to know: Skip the Dealership With Virtual and Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2018/11/Car-Buying-Process.jpg] HOW VIRTUAL REALITY AND AUGMENTED REALITY ARE USED IN THE CAR BUYING PROCESS The two main ways in which virtual and augmented reality technology are used in the car buying process are: * Virtual Showrooms * Virtual Test Drives VIRTUAL SHOWROOMS Both virtual and augmented reality technologies have been used to create an at-home automotive showroom experience for consumers. As a result, there’s no need for consumers to visit dealership showrooms in person before buying a new car. How does it work? Automotive consumers can step inside a virtual reality showroom using their smartphone, tablet, or computer. Thanks to the power of virtual reality technology, consumers can explore the interior and exterior of a vehicle just as they would if they were inside a real automotive showroom. They can rotate the car to examine it from all angles, zoom in for a closer look, or sit in the driver’s seat to get a panoramic view of the interior. Automotive consumers can use augmented reality tools to project three-dimensional digital models of vehicles into their real world environment. They can see what a car would look like parked in their driveway, on the street, in their garage, or even on their dining room table. Using augmented reality to project these digital models allows consumers to explore vehicles in a new and exciting way without ever stepping foot inside a showroom. Skip the Dealership With Virtual and Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2018/11/Virtual-Test-Drives.jpg] VIRTUAL TEST DRIVES Taking a test drive is one of the most important steps in the car buying journey. In fact, more than two-thirds of automotive consumers say they still want to take a test drive before purchasing a vehicle. Test drives allow consumers to see what it’s like to drive a vehicle before they commit to purchasing it. In the past, there was no way to take a test drive without visiting a dealership, but that’s no longer the case thanks to virtual reality technology. Now, automotive consumers can take a test drive using their smartphone, tablet, or computer. Virtual reality technology creates a fully immersive, realistic experience, so consumers will feel like they are actually behind the wheel of the car they are driving. HOW HAS VIRTUAL AND AUGMENTED REALITY CHANGED THE CAR BUYING PROCESS? Using virtual and augmented reality technologies has changed the car buying process in a number of ways, including: * Fewer Dealership Visits * Less Time At the Dealership * More Online Sales * Better Overall Experience FEWER DEALERSHIP VISITS In the past, automotive consumers visited a handful of dealerships prior to deciding which car to purchase. However, today’s consumers don’t need to visit as many dealerships before making a purchase decision thanks to augmented and virtual reality technology. Today, the average automotive consumer visits 1.5 dealerships during the car buying journey. Why are consumers visiting fewer dealerships? Now, consumers can conduct their research online instead of inside a virtual showroom. They can tour vehicles, learn about different models, compare their options, and make a purchase decision without visiting a dealership. They can even take a test drive from the comfort of their home. Because so much of the car buying process has shifted online, the average consumer now spends about seven hours researching and shopping online for a vehicle before making a purchase decision. As a result, they don’t need to travel from dealership to dealership to explore their options. All of these steps can now be completed at home. Skip the Dealership With Virtual and Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2018/11/Less-Time-At-the-Dealership.jpg] LESS TIME AT THE DEALERSHIP Not only are consumers visiting fewer dealerships, they are also spending less time at the dealerships they decide to visit. In 2020, the average time spent at a dealership dropped to an all-time low of two hours and 37 minutes per consumer. Why are consumers spending less time at the dealership? It’s partly due to augmented and virtual reality technology. Thanks to augmented and virtual reality, many consumers already know what they want to buy when they arrive at the dealership, so they don’t need to waste time touring the showroom floor, taking a test drive, or weighing their options. They’ve already made the big decisions at home, so all they need to do once they arrive at the dealership is tell the sales representative what they want, negotiate the price, and complete the paperwork. MORE ONLINE SALES There’s no doubt that augmented and virtual reality technologies have made it easier than ever before to shop online for a vehicle. So it’s not surprising that the use of these technologies has led to an increase in online automotive sales. Some consumers complete most of the car buying process online, but visit a dealership in person when they are ready to buy a vehicle. However, a growing number of consumers are completing the entire transaction online rather than in-person. In 2018, only 1% of automotive consumers in the U.S. said they purchased their vehicle online. Just two years later, nearly 1 in 10 automotive consumers were purchasing their vehicle online rather than in a dealership. The majority of car sales still take place inside a dealership, but based on this data, it’s safe to say that online automotive sales will continue to grow in popularity over the next several years. Skip the Dealership With Virtual and Augmented Reality [https://relaycars.gryffin.com/wp-content/uploads/2018/11/Better-Overall-Experience.jpg] BETTER OVERALL EXPERIENCE The use of augmented reality and virtual reality technology has improved the overall car buying experience for consumers. How? In the past, the main complaint that consumers had about the experience was it took too long to purchase a vehicle at a dealership. The average consumer dreaded spending hours at the dealership in order to purchase a car. But augmented and virtual reality has changed that. Now, consumers don’t need to waste the entire day at a dealership to get the car of their dreams. They don’t need to schedule showroom or test drive appointments or find the time to travel to dealerships. These technologies have made the car buying process more convenient, easier, and efficient, which is why consumer satisfaction with the car buying process is now at an all-time high. To learn more about virtual and augmented reality in the automotive industry, watch the video below, Faster Forward Episode 7: Skip the Dealership With Virtual Reality.
VIRTUAL REALITY APP RELAYCARS RELEASES VERSION 8, INTRODUCING NEW RELAYCARS GARAGE™ FEATURE
November 13, 2018
Press Release – JMPR Curate and compare a selection of vehicles to further enhance the car buying experience. Today, RelayCars, the virtual reality automotive research experience that puts consumers in the driver’s seat of thousands of vehicles, announced the launch of RelayCars 8. RelayCars 8, features the new RelayCars Garage, an immersive showroom which allows car shoppers and car dealers to select, save and compare a personally curated selection of vehicles. “With the incorporation of RelayCars Garage, we aim to further enhance the car buying experience by allowing customers to compare their car selection side-by-side and make better informed purchase decisions,” said David Falstrup, RelayCars CEO. “This newest addition to our app is bringing us one step closer to providing users the ability to complete their entire market research virtually, before ever entering a dealership.” The newly added ‘Saved Search’ allows users to find the vehicles they are looking for quickly and easily, backed by significant enhancements to app performance and stability. The new RelayCars Garage update will run alongside all of the great features that RelayCars users have come to know. The RelayCars VR library includes top-of-the-line technology and almost every car and truck on the market since 2015, including exotics, sedans, full-size trucks, hybrids and more. Users have the most up-to-date views of the latest cars in a realistic environment. Models can be viewed by interiors and exteriors and in full 360° stereo. RelayCars is also able to aid dealers and OEM product managers with the selling process, product design, training and more. The application is available for free now on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR, Microsoft VR and soon-to-be Magic Leap.
VIRTUAL REALITY APP RELAYCARS PRO OFFERS DEALERS IMMERSIVE SALES EXPERIENCE FOR CAR BUYERS
October 9, 2018
Press Release – JMPR RelayCars Pro includes a host of features to aid dealers and OEM product managers with the selling process, product design training and more. RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, today announced the launch of its virtual reality application RelayCars Pro, an automotive sales platform. The new application offers a suite of services with an immersive approach to present cars to potential buyers. Powered by the most expansive VR automotive asset library on the market, the salesperson can place consumers in the driver’s seat of any vehicle through the virtual reality showroom. With a database of thousands of vehicles that is constantly expanding, dealers are able to show car buyers a realistic view of a vehicle that may not even be physically on the dealership lot. Recent automotive studies show, 80% of car shopping touch points between the initial research and visiting the dealership are digital. As this digital trend continues to grow, with RelayCars Pro, dealerships can further the car buying experience through VR tours. Customers can view interior and exterior 360° spins around each car as well as explore different trims, colors and videos of the models. Additionally, RelayCars Pro with ‘Commander’ allows one or many users at a time to be guided by an agent, aiding in design reviews and research where buyers may not be centrally located. Commander option is available to work over a local area network or remotely over the internet with either 1 -1 controls or with the agent controlling multiple headsets via a companion app running on any Android device. This option prompts salespeople with USPs that are unique to a vehicle model. A self-guided experience is also available, with a white label version of the application accessible on both iPhone and Android, requiring no headset. “At RelayCars, we are proud to offer a product made specifically for dealers that will continue to shape the future of selling cars,” said David Falstrup, RelayCars CEO. “We have already found great success working with a large network of dealerships and look forward to bringing more businesses on board as our VR library grows and technology continues to advance.” Businesses interested in working with RelayCars Pro may apply to try the VR sales platform for free by registering here. RelayCars’ consumer application is also available now for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR, Microsoft MR and soon-to-be Magic Leap.
RELAYCARS ANNOUNCES AUTOMOTIVE APPLICATION FOR THE NEW MAGIC LEAP ONE
August 28, 2018
Press Release – JMPR Today, RelayCars, the virtual reality automotive experience that puts consumers in the driver’s seat of thousands of vehicles, announced the launch of the first automotive application specifically developed for the much-anticipated Magic Leap headset. This experience will allow car shoppers and enthusiasts to place virtual cars in the room with them, walk around the vehicle, change the color and watch these vehicles drive around the room. “We’re excited to be the first automotive experience on the market for the Magic Leap headset,” said David Falstrup, RelayCars CEO. “We’ve been very impressed with the capabilities of the new device and see great potential for automotive in Augmented Reality. At RelayCars, we will continue to stay at the forefront of the evolving AR/VR technologies to deliver the most up-to-date products and immersive experiences for both businesses and consumers.” Outside of Magic Leap, the RelayCars app has more than a million downloads to date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR. The company also has a B2B suite of applications, known as RelayCars Pro™, which includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more. All RelayCars’ apps allow users to explore the interior and exterior of thousands of different vehicles including exotics, hybrids, full-size trucks as well as popular sedans and SUVs. Vehicle interiors and exteriors can be seen in full stereoscopic 360°. Augmented Reality presents great opportunities for automotive in design, research, sales and more. Owners of the Magic Leap headset will be able to try the RelayCars experience this September.
EVOX IMAGES® ANNOUNCES GINA CALLARI AS NEW COO, OVERSEEING CHANGES TO RELAYCARS BUSINESS
July 31, 2018
Press Release – JMPR EVOX Images, known for 25 years of innovation in automotive imagery with the most comprehensive offering of automotive content, and its sister company RelayCars, today announced the promotion of key team member Gina Callari to Chief Operating Officer. Callari joined the EVOX team in 2014 and has been with RelayCars since its inception. She brings more than 20 years of automotive operations experience to her role and was previously Vice President of Operations of both companies. “As COO, Callari will be at the helm as the company evolves its RelayCars business as a sister company of EVOX Images.” Stated David Falstrup, Chief Executive Officer, EVOX Images. RelayCars offers a suite of automotive augmented and virtual reality applications addressing both consumer and business needs. The brand’s consumer app is the non-gaming, automotive virtual reality experience that puts buyers right in the driver’s seat of vehicles through the most expansive and high-quality VR automotive library on the market. The company also has a B2B suite of applications, known as RelayCars Pro™, which includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more. Sister-company, EVOX Images, provides state-of-the-art imagery, giving users the opportunity to explore the interior and exterior of thousands of different vehicles via smart phone, tablet or VR headset. “We are very excited about Gina’s recent appointment as Chief Operating Officer,” said David Falstrup. “We have a strong belief she will accomplish the mission of moving both EVOX Images and RelayCars forward by getting closer to our customer base and understanding their needs. We have confidence that Gina will successfully bring to the market the range of new and exciting products we have spent years developing.”
JMPR PUBLIC RELATIONS NAMED AGENCY OF RECORD FOR RELAYCARS
July 30, 2018
JMPR Public Relations today announced that it has been named agency of record for RelayCars, a company that offers a suite of automotive applications addressing both consumer and business needs. RelayCars’ consumer app allows users to virtually explore every vehicle make and model available on the market since 2015, via smart phone, tablet or VR headset. The B2B suite of applications, known as RelayCars Pro, also includes a host of features to aid in dealers and OEM product managers with the selling process, product design, training and more. JMPR will be responsible for bringing a wider awareness to RelayCars and assisting the company with several upcoming new product launches. JMPR will also work closely with RelayCars’ social media team to curate creative, integrated campaigns for multiple audiences. The agency was selected because of its extensive experience in the automotive, technology and mobility industries, as well as its relationships with key decision makers. Featuring the most expansive and high-quality VR automotive library on the market, all RelayCars’ apps allow users to explore the interior and exterior of thousands of different vehicles including exotics, hybrids, full-size trucks as well as popular sedans and SUVs. Vehicle interiors and exteriors can be seen in full stereoscopic 360°. RelayCars has more than a million downloads to date and is available for free on iOS, Android, Oculus Go, Google Daydream, Samsung Gear VR and Microsoft MR. The RelayCars Pro suite offerings include the ability to guide one or multiple users’ experience, configurators, color change, key selling propositions and white label products.
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